Jim Geisman, President of MarketShare - Most product managers hate to do pricing. It is a thankless job. When it is done well, no one notices; if it is done poorly it can be career limiting. Everyone knows pricing must be done but is there a way to make it less time consuming? Is there a way to decrease the conflict-ridden meetings? Is there any way to improve the quality of pricing? The answer to these questions is "yes" if one makes appropriate price-related decisions throughout the product release process when next-gen product planning is underway.

If you attend this Webinar you will learn ...

•What are the right pricing decisions to make during the product development / release schedule
•How to approach pricing so consensus can be reached sooner and more easily
•How to manage the prices of a portfolio of products
•What other actions can improve your pricing decision-making

This presentation is by Jim Geisman president of MarketShare, Inc. the consultancy behind the SoftwarePricing.com website. Jim is an acknowledged expert in software pricing and will share some of the techniques his firm has used to help its clients do a better job of pricing.

Jim Geisman is President of MarketShare, Inc. a pricing consultancy located in Way-land, Massachusetts. The firm helps its technology clients realize greater value from the products they sell and the people that sell them through value-driven pricing, value-focused selling, and managing discounts. MarketShare has worked with clients from N. America, Europe and Japan since its start in 1982. The firm's website is www.softwarepricing.com.
Jim has been a co-founder, director, advisor or mentor to early stage technology com-panies and has helped raise capital for various ventures.

He has also been Editor of Software Success, a newsletter for software CEOs and a Member of the Executive Committee and Chair of the Start-Up Clinic at the MIT Enter-prise Forum. He remains active in Boston's entrepreneurial community. He is a current member of the Board of Advisors of the Professional Pricing Society.
In the past, Jim was the first Director of Marketing at Apollo Computer, the first success-ful workstation company. He also worked at the company that developed the ARPANET (the precursor to the Internet) and did the original network testing when there were four nodes on the network.

Jim has degrees in Electrical Engineering from Tufts University and an MBA from Har-vard Business School.