Robert Bernshteyn, VP of Product Marketing, SuccessFactors - Acceleration in competition is placing a great deal of pressure on companies to keep up. Existing customers are demanding more capabilities from Product Management while budget constraints are depleting Engineering Resources. Can Product Management help companies get over these hurdles? Can companies maintain real sustainable competitive advantage through rapid product innovation? What is Product Management's role in driving ongoing product innovation? How can you make a substantial impact at your company?

In this presentation you will learn how to ensure the right mix of innovation in the product management and development process. You will also learn about how to collect, design, and prioritize the highest impact product capabilities.

Speaker BIO:
Robert Bernshteyn, Senior Director of Product Marketing, SuccessFactors. Corporate Background: Siebel Systems, McKinsey & Company, Accenture

Rob Bernshteyn brings over a decade of experience in enterprise software applications to SuccessFactors. His primary experience is in product marketing, systems implementation, and information systems strategy.
Prior to his current role as VP of Product Marketing at SuccessFactors, Rob worked in product marketing at Siebel Systems; the world's leading provider of Customer Relationship Management (CRM) solutions. While at Siebel, Rob directed product marketing and management activities for the Siebel Employee Relationship Management line of business. In previous positions as a management consultant at McKinsey & Co. and Accenture, Rob helped global organizations apply technology solutions to their business processes and goals.

His qualifications include a Bachelor of Science Degree in Information Systems from the State University of New York at Albany and an MBA from Harvard Business School.