Laureen Knudsen, Process Improvement/ Reengineering Manager, Hewlett Packard - As more and more development teams move to agile methodologies, the role of the Product Manager is shifting. Keep abreast of industry changes and learn how to be successful in this updated view of software development.

Speaker Bio:
Laureen Knudsen is an award-winning writer and business manager with 22 years of software industry experience. She is currently responsible for Process Improvement/Reengineering for the ITSM group(formerly-Peregrine Systems) at Hewlett Packard Company. This Agile-based process provides the framework for Product Marketing, Management, Development, and Enablement and includes best practices from Scrum, XP, Lean, and Iterative development methodologies.

Previously, Laureen was employed at a leading medical billing and information systems software company and has experience in managing many areas of software development including Quality Assurance, Technical Publications, Product Marketing, Configuration Management, Installation Development, and Program Management. Laureen has a proven track-record for enhancing the efficiency and effectiveness of processes. For example, while managing a quality assurance organization she lowered the customer-found issues by 60%, saving the company millions in maintenance costs. She has helped grow a company from small and privately held to Fortune 500 and has worked on the integrations for mergers and acquisitions.