Jim Foxworthy, President, Product Marketing Forensics LLC, and Instructor at Pragmatic Marketing.

For sales, the most common goal is to get the buyer to sign the contract. And for many, this represents the last thing they do with that buyer. But the bottom of the sales cycle, or the 'funnel' as it is often called, is NOT the contract. And getting the buyer through the next phase often becomes the responsibility of the product manager. What is the bottom of the sales cycle? And what responsibility to product managers have to get each buyer all the way through the cycle?

Speaker BIO:
Jim Foxworthy has more than 30 years of experience in the computer industry, including operations support, application development and 17 years of sales and marketing with large and small independent software vendors.
He launched successful software solutions for client / server and mainframe markets. As Vice President of Marketing and Sales, he built the sales and marketing organizations for a high-tech startup. In 2001, Foxworthy began teaching for Pragmatic Marketing, Inc. which provides product marketing training to high-tech firms by focusing on strategic, market-driven techniques.

Foxworthy attributes his success to his balance of technical, sales and marketing knowledge, along with regular use of the Pragmatic Marketing methodology. He has years of experience implementing the methodology as he attended the very first public session of Practical Product Management.