Laurie Shufeldt, VP of Strategic Business Development, FileVision.

Now more than ever, opportunities abound for the Small & Medium-Sized Businesses (SMB) market to adopt technologies that will advance their operations and expand their sales capabilities. One of the key problems SMBs face is trying to use the "one-size fits all" offerings of many current technology products on the market. The underlying problem is that since technology's inception on the business market, how products are created, marketed, packaged, priced, implemented, utilized and evaluated as successful are based on the business challenges that need to be solved on a corporate or enterprise level. Product managers that change that focus and respond specifically to challenges faced by SMBs will help close the technology gap between the mid-market and large enterprises.

This webinar will suggest approaches that will help product managers understand what steps to take and attribute to their own invention, manufacturing and marketing processes to successfully move their product line from the enterprise to SMBs.

Speaker bio:
Laurie Shufeldt is the Vice President of Strategic Business Development at FileVision. She joined FileVision in 2001, bringing more than 14 years of information technology industry expertise. With FileVision, Laurie helps SMB customers, especially those in the healthcare, financial services and government industries, bridge the gap between digital content and paper documents, helping them to intelligently link and match documents to important data objects such as people, companies, processes and assets, resulting in improved communications, enhanced customer service and immediate access to information and relationships within the data. Laurie's professional experience includes a versatile background in consultative sales, technology analysis and implementation, customer training and market analysis with a focus on the technology system integrator channel and the enterprise market. Laurie has a bachelor's degree in economics from Georgia Southern College and an associate degree in public administration from Middle Georgia College. Laurie can be reached at lshufeldt@filevision.net. For more information about FileVision, please visit www.filevision.com.

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