Roger Courville, Senior Product Marketing Manager, WebTrends.

The web is the most measurable marketing medium, providing unique insight into visitors' preferences and behavior. In this session we'll discuss how you can leverage web analytics to listen to the voice of customer by observing visitor behaviors, tracking them more effectively, and using those insights better understand your market segments.

Speaker bio:
Roger Courville is a senior product marketing manager with WebTrends, where he leads the development of product marketing strategy for WebTrends Marketing Warehouse. He is also the co-founder and principal of 1080 Group, LLC, an independent consulting and training firm that helps companies design and optimize web seminar programs. A long-time practitioner in the web industry, Roger has provided companies with thought leadership, innovative user experience design, vendor and system analysis, and staff development. Roger holds a BS in Business Administration and is Pragmatic Marketing certified.

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