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August 31, 2007

Softletter's Marketing and Selling SaaS (Software as a Service) Seminar 2007 – October 3-4, Santa Clara, CA

If you’re interested in - or likely to be impacted by - the growth of SaaS – and who isn’t? - Softletter's Marketing and Selling SaaS (Software as a Service) Seminar, 2007 is a MUST ATTEND event!

October 3-4, 2007
Hyatt Regency Santa Clara, CA

Listen to soundbites from some of the speakers about their experience with, and predictions on, Software as a Service (SaaS):

  Merrill R. Chapman, Managing Editor, Softletter on
   The SaaS Tsunami: Current Perspectives
  Russell Foy, VP Sales & Marketing, FeaturePlan, on
   Selling Both Client/Server and SaaS-Based Product Lines.
  Mark Hediger, Founder, Actionize on
   Startup Tactics for the SaaS Startup.
  Patrick Fetterman, VP Marketing, Plexus on
   Capturing Revenue from Increased SaaS Capabilities and Enhancements
  Bob Conlin, VP of Sales, Centive on
   The Impact of Dropping an Established Client/Server Product in Favor of a New SaaS System.
  Jeff Kaplan, Founder, THINKStrategies, on
  The Growth of SaaS Over the Next 18-36 Months and its Impact on Established Software Firms

You’ll also leave with:
- An understanding of how SaaS will impact you and your company in the very near future;
- A copy of the complete proceedings, The Softletter SaaS Report,
- A trial subscription to Softletter, including three-month access to the Softletter archives
- A free copy of In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, which analyzes the ASP collapse and the reasons for the SaaS revival. - A free copy of Alpha Software's Alpha 5, Version 8, Enterprise Edition. The ideal tool for fast SaaS development; a $349 value.

Get more information and register today!


What's your experience with SaaS? We want to hear from you! Fill out the 2007 Softletter SaaS Survey and you'll receive a complimentary copy of the summary results in the September 30th issue of Softletter.

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