Softletter's Marketing and Selling SaaS (Software as a Service) Seminar 2007 – October 3-4, Santa Clara, CA
If you’re interested in - or likely to be impacted by - the growth of SaaS – and who isn’t? - Softletter's Marketing and Selling SaaS (Software as a Service) Seminar, 2007 is a MUST ATTEND event!
October 3-4, 2007
Hyatt Regency Santa Clara, CA
Listen to soundbites from some of the speakers about their experience with, and predictions on, Software as a Service (SaaS):
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Merrill R. Chapman, Managing Editor, Softletter on The SaaS Tsunami: Current Perspectives |
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Russell Foy, VP Sales & Marketing, FeaturePlan, on Selling Both Client/Server and SaaS-Based Product Lines. |
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Mark Hediger, Founder, Actionize on Startup Tactics for the SaaS Startup. |
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Patrick Fetterman, VP Marketing, Plexus on Capturing Revenue from Increased SaaS Capabilities and Enhancements |
![]() | Bob Conlin, VP of Sales, Centive on The Impact of Dropping an Established Client/Server Product in Favor of a New SaaS System. |
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Jeff Kaplan, Founder, THINKStrategies, on The Growth of SaaS Over the Next 18-36 Months and its Impact on Established Software Firms |
You’ll also leave with:
- An understanding of how SaaS will impact you and your company in the very near future;
- A copy of the complete proceedings, The Softletter SaaS Report,
- A trial subscription to Softletter, including three-month access to the Softletter archives
- A free copy of In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, which analyzes the ASP collapse and the reasons for the SaaS revival.
- A free copy of Alpha Software's Alpha 5, Version 8, Enterprise Edition. The ideal tool for fast SaaS development; a $349 value.
Get more information and register today!
What's your experience with SaaS? We want to hear from you! Fill out the 2007 Softletter SaaS Survey and you'll receive a complimentary copy of the summary results in the September 30th issue of Softletter.











