Russell Foy, VP Sales & Marketing, FeaturePlan / Ryma Technology Solutions.

The creation of community-based blogs, websites and webinars are expensive initiatives and many question the true value for an organization to make these marketing investments. Why invest your limited resources and marketing budget on an activity that does not directly create product awareness or sales?

The Product Management View Blog and Webinar Series (http://community.featureplan.com/community/) is approaching its 2nd anniversary, and in this Webinar, Russell will share the original justification for the launch, costs to maintain, technology used and the the value behind increasing spending on activities that do not directly promote the company or product.

Speaker bio:
Russell has almost 20 years of experience in the technology industry. His previous position was Vice President of Sales for Invidex Inc., a provider of enterprise software and services to broadcasters around the world. Prior to Invidex, he was Vice President of Sales for JCI Entertainment, a provider of video and file transmission services to the Media and Broadcast communities where he put in place, trained and managed a team of inside and outside sales representatives throughout Canada and the US. Russell was also Senior Account Executive for Alcatel (Newbridge Networks), where he led the eastern Canada direct and indirect sales initiative for a new switching product line. Russell also held a Senior Account Executive position for EDS, where he was top sales representative within his division for two years and second top sales representative for another 2 years.

Russell holds a Bachelor of Science in Computer Information Systems degree from the DeVry Institute of Technology in Columbus, Ohio.

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