Alistair Croll, VP Products and Co-Founder, Coradiant.

In the age of interactive customers and viral marketing, getting grassroots approval for your products is vital for success. Making products ready for viral marketing and grassroots approval starts early in the product design phase. This webinar looks at strategies that can help you to harness the power of social networks and make your products compatible with viral marketing, using examples from technology products and elements of consumer behaviour.

Speaker bio:
Alistair Croll is co-founder and VP Products for Coradiant. Coradiant's products watch online users in real time to manage and troubleshoot web performance problems. Launched in 2003, Coradiant's TrueSight appliance has won wide industry acclaim and is deployed in hundreds of top-tier Internet sites.

Alistair is also a prolific writer and speaker in the networking industry. He continues to work closely with several of the leading conferences and tradeshows on curriculum and content, including as a member of the program committee of Interop.

Alistair co-founded research firm Networkshop, an early specialist in data center infrastructure, Internet performance, and Web operations. He has managed and consulted on a range of technologies including VPNs, QOS, access concentration, high availability, server performance and collocated security. He is the co-author of Managing Bandwidth: Deploying QOS Across Enterprise Networks (Prentice Hall PTR, 1999). Prior to founding Coradiant, Alistair managed products for a variety of Internet and networking startups including 3Com, Primary Access, and Eicon Technology. Alistair graduated from Dalhousie University with a B.Com (Hon.) in strategic marketing.