Matt Nolker, Director of User Experience, Pathfinder

So often in the race to develop better software and get products to market quickly, we miss the point. Often product managers are caught in the middle of a continual tug of war between design and development trade offs with competing priorities and artificial time lines. Finding the right balance can be tricky but the benefits are huge. This presentation will help you avoid some of the most common mistakes in software development by highlighting proven strategies you can use to drive product enhancements, lower development costs and accelerate your time to market. You will learn tips and tricks for leveraging user experience design together with Agile development best practices to break projects into small steps, create realistic time frames, meet deadlines, and deliver new features and releases every few weeks while incorporating constant feedback and improvements. These techniques are based on real world experiences and are applicable at any stage in the development cycle.

Speaker bio:
Matt heads Pathfinder’s User Experience Design group, Matt brings over 15 years of experience in information architecture, usability, and solution design to bear on our clients’ projects. Matt’s experience with the challenges of designing for the web stretches back to 1993, when he left The Onion to begin an online publishing venture. Since then, he has worked as the lead information architect for First Chicago/Bank One’s Internet banking application, and lead brand, marketing and user experience design projects for clients such as Motorola, the NYSE, The Chicago Sun-Times and Procter & Gamble.

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