The Silicon Valley Product Management Association (SVPMA) is having its next session Wednesday, April 2nd. Dean Eyers, Senior Director of Competitive Intelligence, will be discussing Strategic Marketing at Cisco.

Competitive and Strategic Marketing are areas we should all spend more time understanding. This is a great opportunity to learn from a company like Cisco.

For full details on the event:

http://www.svpma.org/meetings.html

Session Overview:
Dean will discuss the role and activities of Strategic Marketing at Cisco:

- how we analyze and forecast current and adjacent markets
- how we use Primary Research in identifying customer perceptions and needs
- how Business Intelligence can help identify the most profitable opportunities
- how we track, anticipate and respond to an evolving competitive landscape

...and how this range of capabilities can be brought together to help optimize Product Marketing/Management strategy and tactics.