Brian Lawley
President
Silicon Valley Product Management Association (SVPMA).

Product Roadmaps can mean the difference between success and failure when delivering and marketing software products. They can be one of the most effective tools in a Product Management professional's arsenal. Done correctly they can help win and keep large customers and partners, and can guide the engineering and strategic planning efforts of a company. Unfortunately most Product Roadmaps are created "On The Fly" and under pressure when sales or the company management makes a last-minute request. As a result they don't have the impact they should. This session will cover the different types of Product Roadmaps, how to create each of them, and which type to use for different situations. Leveraging his experience developing Roadmaps for dozens of clients and companies, Mr. Lawley will share best practices, tips and practical advice so that attendees will come away with a thorough understanding of how to build their own Roadmaps.

Speaker bio:
Brian Lawley is the President and Founder of the 280 Group, a Product Management services firm that provides consulting, contractors, training and templates. He is also President of the Silicon Valley Product Management Association. During his twenty-year career in Product Management he has defined, launched and marketed over fifty successful products for companies such as Apple, Symantec, Adobe, Palm and dozens of startup and mid-sized companies.

Mr. Lawley is the Author of the Book “Expert Product Management: Advanced Techniques, Tips & Strategies for Product Management & Product Marketing.” He was nominated for the Product Management Excellence Award for Thought Leadership by the Association of International Product Marketing & Management in 2006 and 2007. He is the editor of Product Management 2.0, a newsletter and Blog devoted to excellence in Product Management and writes guest articles for many other publications.

He frequently speaks on the topic of Product Management and has been featured on CNBC's World Business Review and the Silicon Valley Business Report. Mr. Lawley is a Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM). He earned an MBA with honors from San Jose State University and Bachelors Degree in Management Science from the University of California at San Diego with a Music Technology minor.