Rick Chapman
Managing Editor
Softletter

Merrill R. (Rick) Chapman, Managing Editor of Softletter (www.softletter.com) will discuss key highlights and excerpts from Softletter's recently released SaaS Report. The Softletter 2008 SaaS Report, released in March 2008, contains the results and analysis of Softletter's recent and comprehensive SaaS surveys. The presentation will analyze why software companies are transitioning to SaaS, current trends in sales compensation, international sales, the impact of SaaS on sales of maintenance and professional services, SaaS and Open Source, effective marketing programs, and much more. Of particular interest to product managers is the part of the presentation that focuses on the impact of SaaS on product management processes and functions.

To see selected excerpts from the report and the complete table of contents before the 14th, please click on the link below:

http://www.softletter.com/pages/SaaS_report.shtml

Speaker bio:
Softletter's managing editor and publisher is Merrill R. (Rick) Chapman. Rick is the author of The Product Marketing Handbook for Software, In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters and the SIIA's US Software Distribution Guide. Rick has worked and consulted in the industry for such industry pioneers as MicroPro (WordStar) and Ashton-Tate and consulted for a wide variety of software and high technology firms such as IBM, Novell, Microsoft, Sun and many others. In his career Rick has worked as a programmer, sales engineer, salesman, product manager, and VP of marketing and sales. His latest book is the fifth edition of The Product Marketing Handbook for Software, due for release this spring.

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