The Silicon Valley Product Management Association (SVPMA) is having its next session Wednesday, August 6th. John Burton, Director of Product Management at SAP, will be discussing using Web 2.0 tools to build better products and strengthen customer relationships.

For full details on the event:

http://www.svpma.org/meetings.html

Session Overview:

As a product manager, you own the product. That is, you are the person who is ultimately responsible for the success of your products in the market (despite what the folks in Marketing or Sales might believe to the contrary). But, what you may not realize is, that as a product manager you also own the customer relationship. You are the person who collects requirements and defines the new features that customers will ultimately use. You are the person who signs off on the product before it is released to the customer. And, you are sometimes even the first person to hear complaints if customers are unhappy. As if your job wasn’t difficult enough, you have a hundred other daily tasks including answering emails, attending meetings, and filling in random templates, all of which keep you from focusing on your real job – making sure customers are successful.

In this presentation, we will look at ways to leverage Web 2.0 tools such as online communities and blogs to make your products better and your customers happier – while also making your job easier. Find out how you can let your customers take over your job responsibilities (i.e., defining new product requirements, creating product marketing collaterals and roll-out materials, answering technical questions) while you sit back and relax, perhaps with a nice latte.