Jeff Lash
Product Manager
Sendouts

Effective product management is more than just visiting customers and writing requirements. Good product managers posses certain traits that allow them to excel in their roles. While it may seem that some people are just born with these abilities, most have them in some degree and just need to learn how to express them effectively. This presentation will cover ten important traits that good product managers possess and offer specific suggestions on how to emphasize your natural traits while addressing those that do not come as naturally.

Speaker bio:
Jeff Lash is in charge of product management at Sendouts, a leading provider of recruiting software and applicant systems for recruiting and staffing firms. Previously, he spent several years working in product management and user-centered design for Elsevier and also practiced user experience design for companies including Elsevier, MasterCard International and XPLANE. Jeff also runs the popular product management blogs How To Be a Good Product Manager (www.goodproductmanager.com) and Ask a Good Product Manager (ask.goodproductmanager.com). He has presented at numerous conferences include Software Marketing Perspectives and the Information Architecture Summit, and has written articles for publications including Boxes and Arrows and Digital Web Magazine. Jeff also presented the popular webinar "Ten Tips for New Product Managers" as part of the FeaturePlan webinar series in August 2007.

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