Brian Lawley
CEO and Founder
280 Group

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Salespeople can be a Product Manager’s best friend or their worst nightmare. If they are on your side, believe in your product and are given the tools and information to succeed they can be the difference between a winning product and a failing product. However, if you don’t provide them with what they need or nurture the relationships they can inundate you with questions, make unreasonable demands or even ignore your product or refuse to sell it. This webinar will talk about how to get your sales people on your side and get them excited and properly armed to sell your product. Brian Lawley will share the tips, techniques and strategies for leveraging your sales force that he has learned during his 20+ year product management career.

Along with Brian, David Dersh will also be participating in the Webinar. Dave spent the last twenty years of his career as a top sales rep for Apple Computer, Intel and Sun Microsystems. He will share experiences about the best and the worst product managers he has worked with and what they have done to maximize the product management and sales relationship.

Speaker Bio:
Brian Lawley is the CEO and founder of the 280 Group, which provides consulting, contractors, training and templates. During the last twenty years of his career he has focused on Product Management and Product Marketing and has shipped more than fifty successful products. He is the former President of the Silicon Valley Product Management Association, won the 2008 AIPMM award for Excellence in Thought Leadership for Product Management and is the author of the best-selling book, Expert Product Management. Mr. Lawley has been featured on CNBC's World Business Review and the Silicon Valley Business Report and writes articles for a variety of publications including the Product Management 2.0 newsletter and Blog.

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