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Marketing Archives
Are You Marketing Your "Green-ness"?
Part of the product management process is marketing. And, as Stewart pointed out yesterday, Earth Day earlier this week had a lot of people thinking about going green. When you are developing a product, are you thinking about its effects...
Marketing mistakes...
This week, I had the pleasure of attending the SVPMA meeting in Santa Clara. I always enjoy the SVPMA, and all the PMA’s I’m able to attend. This sessions speaker was Kevin Epstein, a marketing executive with Scalent systems. His...
Multi-Threaded VS Single Threaded Messages
by new Blogger, Bob Schmonsees.
Developing product centric messaging has traditionally been done through a simple single threaded model where value and differentiation are communicated from the inside-out or product perspective like this:.
Market Research, what the heck?
Attended a great presentation last night at our local Toronto Product Management Association. The topic was Market Reseach, and without giving away the farm, wanted to tell the community about a few tips and tricks I picked up. Seems the...
Annual Product Management and Marketing Survey
For those of you not reading the Pragmatic Marketing blog, or their magazine or their newsletter... here is a link to their annual survey. Help them collect role, responsibility and salary information for your community of product management professionals.
Past Webinar -The Fine Art of Persuasion with David Lynch
David M Lynch, VP world wide Marketing, Apani Networks - Marketing is all about getting people's attention and then influencing their behavior. To do this, the more today's marketers understand about how people process and make decisions, the better.
Past Webinar - Making Your Webinars More Effective with Ken Molay
Ken Molay, President, Webinar Success, takes you through specific steps necessary to create, present, and benefit from online web seminars. You will learn the six-step webinar lifecycle, with detailed tasks to accomplish in each stage. Learn what questions you need to ask
Innovation Games by Luke Hohmann
Some of you may remember the past webinar by Luke (click here for the archive). Luke is the founder of Enthiosys and the author of "Journey of the Software Professional: A Sociology of Software Development", "Beyond Software Architecture: Creating...
Past Webinar - Five Marketing Mistakes Every Manager Makes (and How to Avoid Them) with Kevin Epstein
Kevin Epstein, VP Marketing, Scalent Systems and Author of Marketing Made Easy - Every marketer makes mistakes. As a manager with a limited budget and resources, and only a few chances to make your product a success, the goal is simply to avoid making too many.
Past Webinar - Technology assessment - Foundation for product strategy with John Milburn
John Milburn, Instructor, Pragmatic Marketing - How do we develop a market driven product plan? How do we establish corporate strategic alignment? One of the necessary first steps is to assess where your current product portfolio is positioned.
Nine things marketers ought to know about salespeople (and two bonuses)
I came across a very funny list on Seth Godin's Blog talking about what marketers should know about their sales people ... I think it would ignite some interesting comments.
Stupid is as Stupid Markets
A friend of mine says that some people clearly were put on this earth for no other reason than to give the rest of us an example of what not to do.
Past Webinar - Surprisingly Compelling Software Demos with Peter Cohan
Peter Cohan, principal of The Second Derivative - "Do The Last Thing First" - the recipe for a Great Demo! Here's how to put the "Wow!" into your demos and make them effective, crisp, and compelling - engage audiences in the first six minutes of a demonstration.
Release Notes
We had a question from the community and I thought I would post it to the rest of you.
What is the most effective format for release notes?
Any help with Release Note best practices?
3Cs of Positioning - Part II - The Channel by Lawson Abinanti
Here is the second of 5 entries about the Three Cs of Successful Positioning from Lawson Abinanti... Enjoy!
The Three Cs of Successful Positioning by Lawson Abinanti
Here is the first of 5 entries from Lawson Abinanti... Enjoy! Effective positioning of B2B software products is written in the key of C. Actually, three C's. Because positioning requires a thorough understanding of your Customers, your Competition and your...
User Experience 101 for Marketers
User Experience 101: How marketers can increase their online conversion rates, customer satisfaction and minimize their Web development costs!
Read this article, User Experience 101 for Marketers: What is it? Why Care? And How to Create a Great Online Experience written by Kevin Mireles, a product manager with 9-years of experience, who recently launched the Website www.FindKevinAJob.com which features his resumes, case studies, articles and a $200 prize for whomever helps him find his next position.
Past Webinar - Building Product Demos that Deliver Results with JC Stites
JC Stites, CEO and Gary Marchal, VP Sales of Autodemo - As a product marketing manager, you work with IT, Finance and various other departments to piece together every detail of your product, keeping production, promotion and profits moving in a forward direction.
Interesting Product Management Related Articles
I complain that I don't read enough books but I can barely keep up with my Blog reading. If it wasn't for an airplane ride every few weeks, I'd never get through any of them. Now that I have spent a good while reading them, I will offer a few of my favourite posts from the last couple weeks.
The Art of Writing
So much of your time is spent writing (emails, requirements, etc). How clear are your documents? How succinct are your emails? Of all the places, the Inside Firefox blog, I found a great, short post about writing for busy people. Check it out! If not, here is his suggestion
At the very least, it'd be very helpful if folk would structure their thoughts into: "Problem" and "Proposed Solution".
Technorati Tags: product management, product marketing
The Easiest Job in The World
A friend of mine said to me the other day that the easiest job in the world must be product manager for a company that makes razors.
Corporate Hubris
Marty Cagan, Founder, Silicon Valley Product Group Hubris: The false pride that comes before the fall (Wikipedia) - I probably get more questions from product people about Google than any other company. With their astounding success, it seems everyone wants to emulate them.
Regular readers of my blog and newsletter know that I'm one of Google's biggest fans. Beyond their excellent search, I think their AdWords and AdSense products are truly exceptional, and they have more than their fair share of outstanding engineers.
How to Eat an Elephant
Recently my five-year-old daughter came to me distressed by the Herculean task that stood before her - a page of pre-school arithmetic. When I saw how daunted she was by the job at hand I remembered something my dad told me when I was small - there is only one way to eat an elephant: one bite at a time...
friendly competition
A short post by Roger Cauvin about the need for competition. Competition drives the need for a high quality product, a strong brand and clear positioning....
wiki and firefox
I am not even sure how I existed before without it... I was on vacation last week and while relaxing under a palm tree, it suddenly occured to me that I knew very little about coconuts. That evening, I pop...
Becoming market driven.. a trend
Interesting post on the InformationWeek Industries blog written by Marianne Kolbasuk McGee. IBM conducted a survey with 765 CEOs and business leaders of small, midsized, and large companies. [link]
The output of this survey indicates that innovation is the driving force behind the CEOs expected growth. Given that product management is typically challenged with product innovation, your challenge will be to figure out where this will come from. The study found that 76% of CEOs ranked business partner and customer collaboration as top sources for new ideas. Internal R&D, which ranked eighth as a source for new ideas, was cited by only 14% of CEOs.
Who can argue with that?
Enjoy!
Marketing Evolution
Do you feel as I do that the world of marketing is changing?
The goal remains the same, to generate leads. But now the consumers are smarter. You are not going to sell me the product, I am going to sell myself.
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