Bob Schmonsees, Founder, Value Mapping Consortium and R.J. Schmonsees & Associates.
Mapping Your Product's "Marketecture"- How to Create Customer-Relevant, Differentiated, Sales-Ready Messaging
One of the toughest challenges facing Product Managers and Marketers is creating customer relevant, differentiated, & sales ready messaging for complex software products. This is why the concept of "Marketecture" developed by Pragmatic Marketing in the late 90's is so important.

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Brian Lawley, President, Silicon Valley Product Management Association.
Companies spend months or even years building great products that meet the needs of their customers. Yet when it comes to bringing them to market effectively and getting the biggest possible return for their investment, companies often do not develop an effective plan or execute it well. A high-impact product launch can set a positive trajectory for your product's success for years to come...

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Stacey Mentzel, Director of Product Management, Business Objects.
This session will present one company's experience in changing focus from Sales and Engineering, out to the market we serve. How do you change a culture, from inward focus to outward focus? When do Requirements Tools become part of the solution? Where does Pragmatic Marketing fit in a cultural evolution? In the face of organizational inertia, how do Product Managers stop fire-fighting and maintain laser-focus on the market?

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Steve Johnson Instructor, Pragmatic Marketing.
What is the standard compensation for product managers? What impact, if any, does gender, company size, product revenue, or geography play? Every year, Pragmatic Marketing conducts a survey of product managers and marketers in technology firms around the world to examine the compensation and a "day in the life" of the typical product manager. This webinar will reveal the results of the 2006 survey and draw conclusions about titles, compensation, and scope of product management in today's technology environment.

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