Brian Lawley
President
Silicon Valley Product Management Association (SVPMA).

Product Roadmaps can mean the difference between success and failure when delivering and marketing software products. They can be one of the most effective tools in a Product Management professional's arsenal. Done correctly they can help win and keep large customers and partners, and can guide the engineering and strategic planning efforts of a company. Unfortunately most Product Roadmaps are created "On The Fly" and under pressure when sales or the company management makes a last-minute request. As a result they don't have the impact they should. This session will cover the different types of Product Roadmaps, how to create each of them, and which type to use for different situations. Leveraging his experience developing Roadmaps for dozens of clients and companies, Mr. Lawley will share best practices, tips and practical advice so that attendees will come away with a thorough understanding of how to build their own Roadmaps.

Speaker bio:
Brian Lawley is the President and Founder of the 280 Group, a Product Management services firm that provides consulting, contractors, training and templates. He is also President of the Silicon Valley Product Management Association. During his twenty-year career in Product Management he has defined, launched and marketed over fifty successful products for companies such as Apple, Symantec, Adobe, Palm and dozens of startup and mid-sized companies.

Mr. Lawley is the Author of the Book “Expert Product Management: Advanced Techniques, Tips & Strategies for Product Management & Product Marketing.” He was nominated for the Product Management Excellence Award for Thought Leadership by the Association of International Product Marketing & Management in 2006 and 2007. He is the editor of Product Management 2.0, a newsletter and Blog devoted to excellence in Product Management and writes guest articles for many other publications.

He frequently speaks on the topic of Product Management and has been featured on CNBC's World Business Review and the Silicon Valley Business Report. Mr. Lawley is a Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM). He earned an MBA with honors from San Jose State University and Bachelors Degree in Management Science from the University of California at San Diego with a Music Technology minor.

Sinan Si Alhir
Practicioner, Project Management Professional (PMP), Certified Scrum Master (CSM), IT Project +, e-Biz+

User stories are conceptually simple and involve a few guidelines, but the technique emphasizes a particular mindset around requirements. Many teams and organizations enact the mechanics of the technique, but don’t readily internalize the mindset, and thus don’t experience the benefits of using user stories.

This session is an introduction to how Product Management can be more effective when using user stories; how to internalize the mindset and enact the mechanics for maximum benefit.

Speaker bio:
Sinan Si Alhir is a Practitioner. He has over two decades of experience in all aspects of software development. With a proven performance record in aligning Business and Technology using industry-recognized and organization-tailored Lean, Agile, and other Best Practices, he focuses on transforming organizations by cultivating effective Communities of Practices (CoPs). He is commonly categorized as an "Essentialist" and "Resultant" who is measured by “Stickiness.”

As a Consultant, he focuses on doing what is essential for achieving results where he is measured by the sustainability of his influence. He is deeply committed to working with individuals, teams, and organizations to actualize their potential and achieve an enduring competitive advantage.

He is a Certified Scrum Master (CSM), Project Management Professional (PMP), IT Project Management Certified Professional (IT Project+), and e-Business Certified Professional (e-Biz+). He is a member of the Agile Alliance, Agile Project Leadership Network (APLN), and Scrum Alliance. He is the author of “UML in a Nutshell" (O’Reilly & Associates), “Guide to Applying the UML” (Springer-Verlag), “Learning UML” (O’Reilly & Associates), and articles on the “Unified Modeling Language (UML)” and “Unified Process (UP)” in the “Encyclopedia of Software Engineering” (John Wiley & Sons) among other publications. He commonly speaks at various professional events (conferences and user groups).

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Tom Grant
Senior Analyst
Forrester Research

To communicate with a variety of audiences, PM’s need carefully-selected and finely-crafted tools. Information flows into the PM group—but how do you capture it? Release proposals, feature requirements, product information, competitive analyses, and other information flow out of the PM group—but how do you best reach your audiences? To make this challenge even more interesting, every company handles product management differently, so you have to tailor both your medium and message to fit your organization.

Tom Grant, a senior analyst at Forrester Research, will use his recent research and his own long experience in product management to help you craft a PM tools strategy. Which tools—from sophisticated requirements management systems to plain old PowerPoint—are the best for you? And for what tasks? And where should you begin?

Speaker bio:
As a Senior Analyst, Tom helps Technology Product Management & Marketing professionals succeed and technology companies better use their product management resources. Product management varies widely from company to company: product road maps, requirements collection, internal and partner product training, competitive analysis, feature planning, early demos, productization, release management — you name it. Therefore, Tom's job is to help product managers in TI companies hone these critical skills and help the company decide which areas the product management organization needs to emphasize. Tom also has broad experience in different segments of the technology industry, such as content management, collaboration, Web 2.0, databases, and portals..

Larry Boldt
Product Marketing Director
Ryma Technology Solutions.

In today’s economy where innovation is the key to growth and competitiveness, more than ever the need for an integrated approach to Product Management is essential. Whether you are building hardware, software or products that consist of both, Product Management is all about optimization. When it comes down to the basics, a product manager’s value is based on how well he or she can optimize customer needs, company goals, and limited resources to consistently deliver competitive products to the marketplace that add value to both the company and the customer. Without an Integrated Product Management approach, your ability to optimize the product lifecycle are at great risk.
This presentation will address:
• The current state of Product Management
• Why the current approach has failed, and
• Our approach and why it works.
Case studies and examples will also be provided, along with what it takes to get started.

Speaker bio:
Larry Boldt is Director, Product Marketing-Innovation with Ryma Technology Solutions and has over 30 years experience in the high-tech industry. For the past 14 years Larry has been actively involved in designing and developing software tools to support Application Lifecycle Management. Most recently his efforts have been focused on tools to improve and leverage Ideation and integrate ALM and PLM product management. Larry has an MS in Organizational Management from Maryville University.

Luke Hohmann
Founder and CEO
Enthiosys

You're a software product manager because you love creating great products, not just for the fame and fortune. But you're not going to stay a PM for long if your product doesn't make money!

In this talk, agile software product management guru Luke Hohmann will define the seven most common ways to make money with software-related products (and service offerings) as described in his book, "Beyond Software Architecture: Creating and Sustaining Winning Solutions". Luke will review how each of these influences your architecture, helping you create the right business context so that your business model is aligned with your development effort. Luke will also highlight why you should care about software license agreements, and licensing terms can have a tremendous impact on your business model.

Speaker bio:
Luke Hohmann is a recognized expert on agile product management of software products and a former senior software product manager at four companies. He is also the author of three books and numerous articles on software product management.

At Enthiosys, he drives the firm's agile product management practice with emphasis on identifying user needs; creating agile roadmaps; building effective business and licensing models; and helping define agile product management practices through teaching and research.

Previously, Luke was VP of business development for Aladdin Knowledge Systems; VP of engineering and product development at Aurigin Systems Inc.; education technical director at ObjectSpace Inc.; and VP of systems engineering at EDS Fleet Services. He graduated magna cum laude with a B.S.E. in computer engineering and an M.S.E. in computer science and engineering from the University of Michigan, and is a former National Junior Pairs Figure Skating Champion.

Brian Lawley, President, Silicon Valley Product Management Association (SVPMA).

Looking to move your career forward and get a promotion or a great new job offer? In this webinar you’ll learn tried and true methods, tips and strategies for advancing your Product Management career. From finding a mentor to working more efficiently to learning how to manage your boss more effectively, this presentation will give you the knowledge and insight to get on the fast track.

Speaker bio:
Brian Lawley is the President and Founder of the 280 Group, a Product Management services firm that provides consulting, contractors, training and templates. He is also President of the Silicon Valley Product Management Association. During his twenty-year career in Product Management he has defined, launched and marketed over fifty successful products for companies such as Apple, Symantec, Adobe, Palm and dozens of startup and mid-sized companies.

Mr. Lawley is the Author of the Book “Expert Product Management: Advanced Techniques, Tips & Strategies for Product Management & Product Marketing.” He was nominated for the Product Management Excellence Award for Thought Leadership by the Association of International Product Marketing & Management in 2006 and 2007. He is the editor of Product Management 2.0, a newsletter and Blog devoted to excellence in Product Management and writes guest articles for many other publications.

He frequently speaks on the topic of Product Management and has been featured on CNBC's World Business Review and the Silicon Valley Business Report. Mr. Lawley is a Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM). He earned an MBA with honors from San Jose State University and Bachelors Degree in Management Science from the University of California at San Diego with a Music Technology minor.

Alyssa Dver, CPM, CPPM, CEO of Wander Wear Inc., founder of Type @ Consulting.

It seems preposterous to outsource a strategic function like Product Management. The job requires a tremendous amount of intimate and often proprietary knowledge about the company, its customers, partners, and everyone's future plans. A product without a full time product manager is like a ship without a captain. All hands on deck don't quite cut it when someone needs to make ultimate decisions and ensure that everyone is politically rowing in the same direction. So the idea of outsourcing this job seems not only to be a bad idea, but it's probably close to impossible. Right?

Alyssa Dver will discuss how and what kinds of product management work can be outsourced to support product management or fill in during interim hiring periods. She'll use real examples to demonstrate what works and what doesn't, what to look for in a consulting product manager, and how to transition the work internally at the end. Finally, Alyssa will also discuss how to integrate outsourced product management with outsourced product development to ensure better product requirements, specification and overall delivery.

Speaker bio:
Alyssa Dver's book, "Software Product Management Essentials" is a compendium of Dver's 20+ years of success in conceiving and managing numerous commercial products. With over 10,000 copies sold, the book continues to win praise from professional software organizations and experts around the world.

With international experience as a product manager and chief marketing officer, Dver is now a sought out consultant helping all kinds of companies conceive, refine, develop and deliver world-class products. She presents frequently to groups such as: the Association of International Product Marketing and Management (AIPMM), the Software Association of New Hampshire (SWaNH), the Maine Software Developers Association (MESDA), Massachusetts Women in Technology (MassWIT), The American Institute of Strategic Management (ASMI), the American Marketing Association (AMA), and several Product Management (PMA) and Product Development & Management (PDMA) Associations. She is frequently published and interviewed by international media including BusinessWeek, Forbes, Entrepreneur Magazine, Software Magazine, and The Kyodo News.

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Sinan Si Alhir, Practicioner, Project Management Professional (PMP), Certified Scrum Master (CSM), IT Project +, e-Biz+

Scrum is a process framework that enables lean, agile, and competitive approaches to product management and development. While Scrum is conceptually simple and involves only a few roles, artifacts, and ceremonies, its practices demand discipline and its implementation causes a paradigm shift in product management and development. Many teams and organizations implement Scrum practices, but don’t readily absorb its underlying philosophy, and thus don’t maximize their return on adoption as they enact its practices.

This session focuses on introducing Scrum with lessons learned and practical insight in how it relates to Product Management; and how to absorb its philosophy and enact its practices for maximum return.

Speaker bio:
Sinan Si Alhir is a Practitioner with Net Objectives. He has over two decades of experience in all aspects of software development. With a proven performance record in aligning Business and Technology using industry-recognized and organization-tailored Lean, Agile, and other Best Practices, he focuses on transforming organizations by cultivating effective Communities of Practices (CoPs). He is commonly categorized as an "Essentialist" and "Resultant" who is measured by “Stickiness”: As a Consultant, he focuses on doing what is Essential for achieving Results where he is measured by the sustainability of his influence. He is deeply committed to working with individuals, teams, and organizations to actualize their potential and achieve an enduring competitive advantage.

He is a Certified Scrum Master (CSM), Project Management Professional (PMP), IT Project Management Certified Professional (IT Project+), and e-Business Certified Professional (e-Biz+). He is a member of the Agile Alliance, Agile Project Leadership Network (APLN), and Scrum Alliance. He is the author of “UML in a Nutshell" (O’Reilly & Associates), “Guide to Applying the UML” (Springer-Verlag), “Learning UML” (O’Reilly & Associates), and articles on the “Unified Modeling Language (UML)” and “Unified Process (UP)” in the “Encyclopedia of Software Engineering” (John Wiley & Sons) among other publications. He commonly speaks at various professional events (conferences and user groups).

Peter Hodgkins, Roadmapping Practice Manager, Enthiosys

The general premise of Agile development is that code leaves the organization perfect and always ready for customer use. In part, this is based on more modular development and techniques such as test-driven development (TDD). But is bug-free software practical, and what trade-offs does it imply? Product Managers know that absolute standards and mandates often lead to less-than-ideal results in the real world.

In this webinar, Peter Hodgkins will talk about the use of Quality Levels in an Agile organization and why thoughtfully defining different quality levels makes good business sense. Drawing on his direct experience managing large software efforts, he will paint scenarios needing an assortment of quality targets and standards, matching customers and business needs.

Speaker bio:
Peter Hodgkins is Roadmapping Practice Manager at Enthiosys, an agile product management consulting firm, where he helps software companies define and implement faster development processes and more strategic product roadmaps. He has more than 15 years of technology product leadership.
Before joining Enthiosys, Peter was a senior manager at VeriSign, where he led that company's worldwide Engineering Project Management Initiative, pioneered techniques for coordinating agile software development across time zones, and used agile methodologies to reduce development time by 30%.
Previously, he was Chief Technology Officer for Access International (Cambridge, MA) and started his career in the UK with Sporting Index Holdings plc and BP Amoco. Peter earned a Post-Graduate Diploma (Master's
Degree) in Information Technology and a degree in Electrical/Electronic Engineering.

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Matt Nolker, Director of User Experience, Pathfinder

So often in the race to develop better software and get products to market quickly, we miss the point. Often product managers are caught in the middle of a continual tug of war between design and development trade offs with competing priorities and artificial time lines. Finding the right balance can be tricky but the benefits are huge. This presentation will help you avoid some of the most common mistakes in software development by highlighting proven strategies you can use to drive product enhancements, lower development costs and accelerate your time to market. You will learn tips and tricks for leveraging user experience design together with Agile development best practices to break projects into small steps, create realistic time frames, meet deadlines, and deliver new features and releases every few weeks while incorporating constant feedback and improvements. These techniques are based on real world experiences and are applicable at any stage in the development cycle.

Speaker bio:
Matt heads Pathfinder’s User Experience Design group, Matt brings over 15 years of experience in information architecture, usability, and solution design to bear on our clients’ projects. Matt’s experience with the challenges of designing for the web stretches back to 1993, when he left The Onion to begin an online publishing venture. Since then, he has worked as the lead information architect for First Chicago/Bank One’s Internet banking application, and lead brand, marketing and user experience design projects for clients such as Motorola, the NYSE, The Chicago Sun-Times and Procter & Gamble.

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Adam Bullied, Product Manager, MusicIP
and blogger, Write That Down.

Product managers are the proxy to the market(s). The elements that are seemingly too formal for a start-up are often what help you move at lightening speed later down the road. Key items such as product definition and building a proper product team, often get left out of the mix in favor of writing code and “shipping.”

Problem is, a piece of code is not a product.

While those things are critical for start-ups to succeed, so is making sure you have effective requirements, excellent cross-functional relationships (whether that’s one marketing person and two developers, or more), and solid founder relationships.

This presentation covers some of the key elements in helping teams to understand why solving problems is critical, and what it really means to be market-driven - and not just say that you are.

Speaker bio:
Adam Bullied is the Product Manager for MusicIP, a leader of the rapidly growing digital music identification and discovery space. With almost ten years in the technology industry, Adam was programming professionally before he was out of high school, founding Solution Wave, a full service web solution provider, in 2000. However, when the opportunity to take the lead as Product Manager with Truition, an emerging Canadian e-commerce solution provider, Adam made the decision to put his entrepreneurship experience and skills to work in a startup. In addition to overseeing the diverse MusicIP product line, and growing the product management organization within MusicIP, Adam actively maintains his popular product management blog, Write That Down (www.writethatdown.com).

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Allan Levson, Product Manager
Professional Services Group (PSG)
Ryma Technology Solutions.

With each passing year, Product Management continues to mature as a recognized discipline. Several educational curricula now exist, multiple professional designations and certifications are available and - perhaps most excitingly - Executive Management has begun to recognize the strategic value of Product Managers to the bottom lines of their organizations.

In this rapidly changing environment it is crucial that product managers perfect the skills they need to not only survive but to thrive. In this presentation you will learn how to:

- Stay focused on the strategic elements of your job to increase your value to the organization
- Use Product Management automation tools to make you even more effective in your role
- Navigate the professional landscape and determine the next step in your career after product management

This engaging session will include the latest information, tips and tricks as well as numerous personal experiences to help shed light on this new reality.

Speaker bio:
Allan has more than 12 years of experience in the technology industry, including more than 8 years of software product management. Before joining Ryma, he was an Associate Director, Business Solutions at Bell Canada where he was responsible for bringing several new telecom solutions to market. Prior to that, Allan was a Product Manager at GE Multilin where he oversaw the development of an innovative software product that created a new revenue stream for the company. Allan is a trained Pragmatic Marketing Product Manager and holds a Bachelor of Arts degree from York University in Toronto, Ontario, Canada.

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Peter Cohan, principal of The Second Derivative.

Objective: Learn how to collect, organize and utilize one of the your most valuable, yet under-used resources to improve your sales, marketing and professional services results.

What might be the single most important asset for your sales and marketing toolkit? The answer? Customer Success Stories.

Knowledge of how existing customers were able to address their business problems using your software enables you to engage, present and sell to other customers who have similar situations.

Customer Success Stories that have received official sanction are posted on our websites and in our literature - these are our Formalized Success Stories. And yet, these jewels are a small fraction of the wealth available to us. What's missing?

In the course of our careers, each of us collects Success Stories from our customers. The Success Stories we glean we re-use when we speak with other customers or prospects who are in similar situations. Most of this information is never formally "blessed" by legal and is often used anecdotally. These are Informal Success Stories - and they are the lifeblood of a software company!

Speaker bio:
Peter Cohan is the founder and a principal of The Second Derivative, a consultancy focused on helping software organizations improve their sales and marketing results. In July 2004, he enabled and began moderating DemoGurus®, a community web exchange dedicated to helping sales and marketing teams improve their software demonstrations. In 2003, he authored Great Demo!, a book that provides methods to create and execute compelling demonstrations. The 2nd edition of Great Demo! was published March 2005. Before The Second Derivative, Peter founded the Discovery Tools® business unit at Symyx Technologies, Inc., where he grew the business from an empty spreadsheet into a $30 million operation. Prior to Symyx, Peter served in marketing, sales, and management positions at MDL Information Systems, a leading provider of scientific information management software. Peter currently serves on the Board of Directors for Collaborative Drug Discovery, Inc. and the board of advisors for Excellin, Inc. He holds a degree in chemistry. Peter has experience as an individual contributor, manager and senior management in marketing, sales, and business development. He has also been, and continues to be, a customer.

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Catherine Connor, Director of Product Marketing, Rally Software Development.

As more development teams adopt Agile processes to increase their responsiveness to customer needs, traditional product managers need to change the way they work to keep up with shorter development cycles and feedback loops with their customers. This webinar will propose solutions to the challenges product managers face when moving from traditional development teams to Agile teams.

Speaker bio:
Catherine Connor is Product Marketing Director at Rally Software, where she is responsible for creating and driving product strategies to support the development and sales of Rally's Agile Lifecycle management solutions. Prior to Rally, Catherine was a product manager for Borland CaliberRM where she started applying Agile methods and a requirements management evangelist for IBM Rational software products. Catherine has more than 15 years of experience in programming and supporting software customers in implementing software solutions.

Jason Tanner, Allocate General Manager, NetQoS.

The Agile Development Process provides a methodology to deliver products more efficiently; however, some aspects of the Pragmatic Marketing Framework are not always included in the implementation of Agile. Product management professionals can find a way to collaborate with engineering peers to embrace Agile while still maintaining established product management disciplines.

This presentation offers a new product development process that combines Agile development and Pragmatic Marketing concepts into an integrated, end to end process that leverages the strengths of both frameworks. Implementation tips will also be explained as well as lessons learned based on successes and failures in adoption by one software company.

Speaker Bio:
Jason Tanner is the General Manager for NetQoS’ Allocate product providing network resource usage and cost visibility. He previously spent six years at Evident Software leading implementation projects, managing a product line, driving product management processes, and providing marketing services. In addition to deploying a product management software system and training users throughout the company, Jason co-developed Evident’s “Agile product realization process” merging Pragmatic Marketing’s framework with Agile Development processes.

Jason also previously managed an e-commerce network at MCI Worldcom and served as a Marine officer for over nine years.

Jason completed undergraduate studies at Cornell University and received his MBA from the Fuqua School of Business at Duke University.

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Alistair Croll, VP Products and Co-Founder, Coradiant.

In the age of interactive customers and viral marketing, getting grassroots approval for your products is vital for success. Making products ready for viral marketing and grassroots approval starts early in the product design phase. This webinar looks at strategies that can help you to harness the power of social networks and make your products compatible with viral marketing, using examples from technology products and elements of consumer behaviour.

Speaker bio:
Alistair Croll is co-founder and VP Products for Coradiant. Coradiant's products watch online users in real time to manage and troubleshoot web performance problems. Launched in 2003, Coradiant's TrueSight appliance has won wide industry acclaim and is deployed in hundreds of top-tier Internet sites.

Alistair is also a prolific writer and speaker in the networking industry. He continues to work closely with several of the leading conferences and tradeshows on curriculum and content, including as a member of the program committee of Interop.

Alistair co-founded research firm Networkshop, an early specialist in data center infrastructure, Internet performance, and Web operations. He has managed and consulted on a range of technologies including VPNs, QOS, access concentration, high availability, server performance and collocated security. He is the co-author of Managing Bandwidth: Deploying QOS Across Enterprise Networks (Prentice Hall PTR, 1999). Prior to founding Coradiant, Alistair managed products for a variety of Internet and networking startups including 3Com, Primary Access, and Eicon Technology. Alistair graduated from Dalhousie University with a B.Com (Hon.) in strategic marketing.

Peter Ganza, Product Manager, Professional Services Group (PSG), Ryma Technology Solutions.

Finding it difficult to have sales provide you with valuable Win/Loss information? Having troubles deciphering the data sales does provide you? This webinar will showcase common problems and solutions, Product Manager's encounter when dealing with Win/Loss information from sales. We will break down the barrier, talk about why it happens in the first place, and provide simple remedies to get your sales force into your planning process.

Speaker bio:
Peter has more than 10 years of experience in the technology industry. Before joining Ryma, he helped consumers to large enterprises ensure the security and availability of their information with a variety of strategic, product management and technical roles at Symantec Corporation. He was a founding member of Symantec's Competitive Product Management Team, and made contributions to the organization worldwide for over 6 years. At Ryma, he is responsible for the overall direction of the Professional Services Group. Peter is a trained Pragmatic Marketing Product Manager, and studied Computer Foundations at Sheridan College in Toronto, Canada.

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Jeff Pedowitz, President & CEO of The Pedowitz Group (formally VP of Professional Services for Eloqua)

Today’s services organizations are challenged like never before to differentiate their offerings, provide tangible benefits, and facilitate product adoption. In this Webinar, Jeff will lead you through how to productize your services, drive revenue, and build a Thought-Leadership position. Learn new ways to package your services, as Jeff guides you through how he built a multi-million dollar services business from scratch in less than 2 years.

Key lessons include:
1. How to use benchmarking assessments to build trust, add value, and create larger service opportunities
2. How to set up a framework that supports current and future service offerings
3. Turn service offerings into brand builders
4. How to deliver powerful seminars that deliver high-value content, drive leads and are extremely profitable

Speaker bio:
Jeff has almost 20 years of experience leading both B2C and B2B organizations to outstanding results in increasing revenue and lowering costs. Jeff started his career with Subway Sandwiches, where he successfully built out a territory to include 35 owned and franchised stores. From there, he held key leadership and executive positions with Computer Associates, SmartTime Software, and Salesnet.

Prior to founding The Pedowitz Group, Jeff held the position of VP of Professional Services for Eloqua, one of the world's leading providers of demand generation software. In that role, he spearheaded a best practices consulting organization from the ground-up and helped Eloqua achieve a significant thought-leadership position in the marketplace.

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John Metcalfe, Managing Director, TCG Advisors.

Innovation once flowed from business to consumers - not anymore! Consumer technology is changing the expectations surrounding business products. In consumer marketing, good margins mean getting separation from the pack which means knowing your target customer and what compels them. One experimental device to help is the Agile MRD or 2-Page MRD. This tool may not replace the traditional MRD, but gets you thinking about the tough problems right up front.

Speaker bio:
John Metcalfe is a Managing Director at strategy firm TCG Advisors together with Geoffrey Moore and three other Managing Directors. John has developed intellectual property in marketing strategy, product management, iconic expansion and category evolution. John's passion is turning emerging technologies into successful product categories and he has a track record building new product categories in small start-ups and also within large established corporations.

In addition to TCG Advisors, John is a consultant to New Enterprise Associates and other prominent venture capitalist companies. He has helped a wide range of venture capital backed companies by undertaking interim CEO/executive positions, market strategy consulting and providing guidance for financing.

Prior to joining TCG-Advisors, John held pre-IPO executive level positions at start-ups Genesys Telecom and GetThere. In the mid-80s at Silicon Graphics he was VP of Entry Systems Marketing and VP Intercontinental. Prior to that he held positions at Hewlett-Packard for 10 years both in Europe and the US including Marketing Operations Manager Europe and Worldwide Director of Office Automation Marketing. Before joining HP, John conducted research as a faculty member at London Business School and was a software development engineer with ICL Computers. He holds a B.Sc. in Computer Science from Heriot-Watt University in Edinburgh, Scotland.

Jennifer Chang, Strategic Programs Manager, Oracle USA.

THERE WILL BE NO LIVE Q&A SESSION FOR THIS WEBINAR. WE APOLOGIZE FOR THE INCONVENIENCE.


With the ever-growing market demand on driving effective returns on implementing new software solutions, many traditional software companies have realized the importance of packaging effective professional services to compliment their technology. What are the considerations to have when you start down this journey? Experiences around the following areas will be shared: Utilization of available internal resources, 'partner' ecosystem, offshore resources, and subcontracting; 'product' design, development, and solution marketing concepts; and lastly customer feedback, satisfaction, and references.

Speaker Bio:

Jennifer is a veteran in the software and management consulting industries with more than 10 years of experience. Her professional background includes management consulting with Deloitte Consulting, business development with Corio, product management and marketing with Ariba, and now strategic programs development with Oracle USA responsible for effective service offering development. Her interest lies in how to best create market differentiation with new product introduction and marketing with quantifiable results.

Jennifer has a BA from UC Berkeley in Psychology and EMBA student from the Johnson Graduate Management School at Cornell University.

Richard Heitmann, VP Product Management, Evault

So you have an idea for a new product. How do you know whether to pursue it or not. In this session, we will provide you with the tools to perform a thorough analysis of the market, competition, and potential offering to determine the level of investment required, the potential revenue available, and whether to pursue the opportunity or not.

Speaker bio:
Richard has over 15 years of experience in marketing, program management, and engineering roles in enterprise software, security, and data protection. At EVault, Richard is responsible for setting overall product strategy and bringing EVault's data protection products and services to market. At WatchGuard, Richard was responsible for all inbound and outbound product marketing for Internet security appliances and services, and prior to that, Richard held various engineering and program management roles at Onyx Software.

Richard has an MBA from the University of Washington, and a BA in Mathematics and Economics from UCSB

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Brian Lawley, President, Silicon Valley Product Management Association (SVPMA).

As a Product Manager, you will always have far more work than you can possibly accomplish. Between thinking strategically and driving things related to your products from a high level to executing the day-to-day tactical work required for product success, you will have a full list of to-do items and plenty of requests that go unfulfilled. This webinar will show you strategies and tactics for being more productive, with the goal of increasing your output and freeing up your time for high-level tasks, while at the same time reducing your overall stress level.

Speaker bio:
Brian Lawley is the President and Founder of the 280 Group, a Product Management services firm that provides consulting, contractors, training and templates. He is also President of the Silicon Valley Product Management Association. During his twenty-year career in Product Management he has defined, launched and marketed over fifty successful products for companies such as Apple, Symantec, Adobe, Palm and dozens of startup and mid-sized companies.

Mr. Lawley is the Author of the Book “Expert Product Management: Advanced Techniques, Tips & Strategies for Product Management & Product Marketing.” He was nominated for the Product Management Excellence Award for Thought Leadership by the Association of International Product Marketing & Management in 2006 and 2007. He is the editor of Product Management 2.0, a newsletter and Blog devoted to excellence in Product Management and writes guest articles for many other publications.

He frequently speaks on the topic of Product Management and has been featured on CNBC's World Business Review and the Silicon Valley Business Report. Mr. Lawley is a Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM). He earned an MBA with honors from San Jose State University and Bachelors Degree in Management Science from the University of California at San Diego with a Music Technology minor.