Product Management Webinars from The Product Management View

PastWebinar: On Conflict & Consensus for Product Management

Tue, 28 Apr 2009 10:11:33 -0500

CT Butler
Conflict Resolution Mediator

Webinar Summary: Ryma's May 6th webinar at 12 noon ET was presented by C. T. Butler. CT explained why it's essential for Product Managers to learn a decision making process and expose common flaws in current practices. He reviewed group dynamics, language, technique, structure, and values. CT exposed participants to the foundation to formal consensus and it's process. He addressed the agenda contract and facilitation, the call for consensus, policy decisions & action decisions. He explained when to utilize go-to committees, stand aside, & blocking actions.

As Product Managers have to include team participants from both internal and external functions, the correct decision making process can be the difference between success and failure. Decisions other than a consensus always creates an opposition minority. Do you want that in your product management team?

About the Presenter: C.T. Lawrence Butler is the co-author of On Conflict and Consensus and Food Not Bombs - How to Feed the Hungry and Build Community. He is currently publishing a book Titled "Consensus for Cities" He is a father, a political activist, a nonviolent conflict resolution mediator and trainer, and vegetarian chef. In 1980, he co-founded the Food Not Bombs collective in Cambridge, MA and is also a former Cambridge Peace Commissioner. Currently he travels in the United States, Europe and Africa giving lectures and teaching workshops on Formal Consensus. Groups he teaches include government agencies, schools, Indian Tribes, Co-housing groups, professional associations, religious organizations and intentional communities. He is currently in the process of completing his third book titled Consensus for Cities of a 100,000. He is developing a certification program and a process for training teachers of Formal Consensus.

Click here to download CT's Slides

The LinkedIn PM Anthropology CoP addresses cultural issues that impact the success of Product Management.Those interested in providing leadership and additional conversation on this topic please join in and make a differance.

Included below is the Twitter conversation followed on the search hashtag #PMV. Feel free to join this conversation all week long.

Jim_Holland: Joining this weeks #pmv webinar "On Conflict and Consensus" w/CT Lawrence Butler - Should be an interesting topic #prodmgmt about 2 hours ago
ByronWorkman: Webinar has just started CT Butler is Presenter. http://tinyurl.com/dj5wk6 (expand) #pmv about 2 hours ago
AnitaTheodosis: Presentation based on C.T.'s book: On Conflict and Concensus- Webinar just started #pmv about 2 hours ago
ValWorkman: Decision making in groups is the theme #pmv about 2 hours ago
DavidWLocke: Voting is consensus. #pmv about 2 hours ago
ByronWorkman: CT suggests that we consider more then just activities; Group Dynamics, language, Technique, structure, and values #pmv about 2 hours ago
ValWorkman: Voting process has its set of roles, Concensus also has roles for processes #pmv about 2 hours ago
ByronWorkman: Its more important to decide on a decision making process, then to go with a specific one #pmv about 2 hours ago
DerickWorkman: RT @AnitaTheodosis: Presentation based on C.T.'s book: On Conflict and Concensus- Webinar just started #pmv about 2 hours ago
ByronWorkman: Even creative situations in a group, still need rules of order... some would say more so. #pmv about 2 hours ago
ValWorkman: Formal Concensus has a process, roles, lang, norms #pmv about 2 hours ago
ValWorkman: Values are important to identify #pmv about 2 hours ago
DerickWorkman: voting is very competitive and hierarchal. There is a winner and loser. Majority vs minority #pmv about 2 hours ago
ByronWorkman: I think sometimes we think their is nobility in not fighting for your point of view in a team. I dont know how often that is teamwork. #pmv about 2 hours ago
ValWorkman: Voting places values into a hierarchal structure #pmv about 2 hours ago
ValWorkman: Power, or access to power is key in a voting enviroment #pmv about 2 hours ago
Jim_Holland: #pmv Hierarchy focuses on top down - power management about 2 hours ago
ValWorkman: @ByronWorkman Yes, this passiveness seems like it helps the team, but can be very disruptive #pmv about 2 hours ago
Jim_Holland: #pmv The foundation of consensus is "value-based"about 2 hours ago
AnitaTheodosis: Negative aspectives of voting vs concensus are really easy to see in US politics, can you recognize it in your product management team #pmv about 2 hours ago
DerickWorkman: consensus is value-based vs. voting which is power based. #pmv about 2 hours ago
ValWorkman: Consensus is value based, voting is power based decisioning #pmv about 2 hours ago
DerickWorkman: #pmv about 2 hours ago
DerickWorkman: Value based- means as a group we identify values of the group and evaluate alternatives based on those values #pmv about 2 hours ago
haigtweets: Interesting webinar from Ryma today, conflict & consensus. New angle to look at when making decisions. #pmv about 2 hours ago
ByronWorkman: Consensus can't happen if your group has not discussed values in decision making. #pmv about 2 hours ago
DerickWorkman: not sure that voting is not always solely power. I can have 5 pms "vote" on projects based value based criteria. Minority exists still #pmv about 2 hours ago
ValWorkman: Is the P M/PO not a benevolent dictator who collects input from the team but holds veto? #pmv about 2 hours ago
ByronWorkman: Here's a paradox: consensus can't happen without consensus on the values used for consensus. :) #pmv about 2 hours ago
DerickWorkman: How do we handle decisions when multiple alternatives match the value base? #pmv about 2 hours ago
DavidWLocke: @ByronWorkman Elicited values, rather than discuss values. #pmv about 2 hours ago
DerickWorkman: consensus enables action to take place faster based on unified commitment to the teams decision. Less passive/active resistance #pmv about 2 hours ago
ByronWorkman: @DerickWorkman Maybe have a way to determine the level of alignment of a decision option to the value base. #pmv about 2 hours ago
ValWorkman: The goal isn't about ending conflict, its about how to handel conflict #pmv about 2 hours ago
DavidWLocke: @DerickWorkman In a homogenous culture, vote is fine, b/c values are exactly the same. PMs are all economically indifferent #pmv about 2 hours ago
DavidWLocke: @ByronWorkman You do not need consensus on values. Values are the inputs. #pmv about 2 hours ago
ValWorkman: @DavidWLocke Good point, campaigning is manipulating values #pm about 2 hours ago
AnitaTheodosis: If you want to create innovative products, and come up with new solutions to a problem, resolve conflict effectively, don't avoid it. #pmv about 1 hour ago
sturtz: "Peace is not the absence of conflict but the presence of creative alternatives for responding to conflict." - Dorothy Thompson #pmv about 1 hour ago
ValWorkman: RT @AnitaTheodosis: To create innovative products, -come up with new solutions, resolve conflict effectively, don't avoid it. #pmv about 1 hour ago
ginnymc: RT @ValWorkman Consensus is value based, voting is power based decisioning #pmv about 1 hour ago
DavidWLocke: @ByronWorkman No, they don't come from corp comm. They are inherent in each person. #pmv about 1 hour ago
DavidWLocke: @ByronWorkman Values originate in psychology, and culture. #pmv about 1 hour ago
gbarrow30305: @ByronWorkman alignmt: my exp was to align a customer need w/an existing business need...but this approach limited disruptive innov #pmv about 1 hour ago
ByronWorkman: @DavidWLocke So if my values are different then your values, we will never get consensus without first resolving our value differences #pmv about 1 hour ago
DavidWLocke: @ByronWorkman Individual aligns with corp, bu, team goals, etc. #pmv about 1 hour ago
ValWorkman: @DavidWLocke I suppose they aren't values if they can be changed, influenced .. by team members #pmv about 1 hour ago
DavidWLocke: @ByronWorkman No,that's not what he is saying. We find consesus. #pmv about 1 hour ago
ByronWorkman: Recently studied about using "biased Questions" to get more information from a person/customer on what is "below the iceburg" >#pmv about 1 hour ago
ValWorkman: @gbarrow30305 Here you seek disruptive thought, how does it limit innovation? #pmv about 1 hour ago
DavidWLocke: @ValWorkman It's a matter of alignement, pathway to alignment is what must be constructed for each member. #pmv about 1 hour ago
ValWorkman: RT @DavidWLocke: @ValWorkman It's a matter of alignement, pathway to alignment is what must be constructed for each member. #pmv about 1 hour ago
gbarrow30305: Alignment usually means important customer needs may not be addressed because they don't fit the existing bus model #pmv about 1 hour ago
AnitaTheodosis: First step to formal consensus is to identify product management and development team values. #pmv about 1 hour ago
DavidWLocke: @ByronWorkman Same as typical requirements elicitation process, theory based, average functionality results, biased #pmv about 1 hour ago
ValWorkman: Ask for the objection, not conensus ... interesting #pmv about 1 hour ago
AnitaTheodosis: 2nd step is to Identify and Aggregate Concerns of pm team #pmv about 1 hour ago
DavidWLocke: Objections delineate the pathway to alignment--individual pathway #pmv about 1 hour ago
ValWorkman: @DavidWLocke Problem with consensus is much like req, we jump to solutions #pmv about 1 hour ago
DavidWLocke: Pathways can conflict #pmv about 1 hour ago
AnitaTheodosis: 3rd step is to Resolve Aggregated Concerns in pm team #pmv about 1 hour ago
gbarrow30305: Alignment is sometimes the only way to get anything done in orgs where power isn't distributed well #pmv about 1 hour ago
ValWorkman: I like the notion of pathways, I used to think of conflicts as roadmaps. pathways is better #pmv about 1 hour ago
DavidWLocke: Stand asides fester, requires oversight #pmv about 1 hour ago
ValWorkman: Wow, standing aside means "STAND" not cave #pmv about 1 hour ago
gbarrow30305: Alignment: business opportunities are framed by existing bus model not by customer needs #pmv about 1 hour ago
DavidWLocke: Alignment isn't boolean/binary. There is a geography involved. Space delineated in a linear algebra. #pmv about 1 hour ago
DavidWLocke: Stand asides are like tradeoffs around non-functional requirements #pmv about 1 hour ago
ByronWorkman: @ValWorkman I like the notion that I can let the group move forward without giving my concent. I have a concern with x, but go ahead. #pmv about 1 hour ago
ValWorkman: @gbarrow30305 Yes, but customer needs can be a value of the group #pmv about 1 hour ago
DavidWLocke: The pathway crosses the geography. #pmv about 1 hour ago
ByronWorkman: A block- I have unresolved concerns, and I will not be apart of a group that moves on without resolving them. #pmv about 1 hour ago
gbarrow30305: @ValWorkman because business opportunities are framed by existing business model not customer needs which means status quo #pmv about 1 hour ago
ValWorkman: I think the most important part, is to have a formal path to consensus. #pmv about 1 hour ago
DavidWLocke: Passive aggressive can result from stand asides. #pmv about 1 hour ago
michaelrhopkin: RT @haigtweets: Interesting webinar from Ryma today, conflict & consensus. New angle to look at when making decisions. #pmv about 1 hour ago
ValWorkman: We can't assume that consenus will naturally happen, it must be earned. #pmv about 1 hour ago
AnitaTheodosis: RT @ValWorkman: I think the most important part, is to have a formal path to consensus. #pmv about 1 hour ago
DerickWorkman: Stand asides could just be passive resistance. so they need to identify the issue. #pmv about 1 hour ago
ValWorkman: @DavidWLocke The difference in stand asides is the passiveness is identified and noted #pmv about 1 hour ago
michaelrhopkin: Having a "greeter" at a meeting changes the environmentn> -- all part of building consensus. #pmv about 1 hour ago
DerickWorkman: For this to work the eight elments of teamwork must be in place and trust must exist #pmv about 1 hour ago
ByronWorkman: @DerickWorkman Agreed Like @valworkman said. Stand Aside is not passive resistance when you actually STAND and voice your concern #pmv about 1 hour ago
DavidWLocke: Since alignment is key to influence, group alignment should not be a problem in a meeting. Effort in meeting is measure of influence #pmv about 1 hour ago
AnitaTheodosis: Evaluation needs to be used creatively. It should not be skipped over. If a comment does not add then pass to the next person. #pmv about 1 hour ago
DavidWLocke: As CEO of product, you have to stand for the team's decision. Get forgiveness later. #pmv about 1 hour ago
michaelrhopkin: You do not lose power when you work at coming to a consensus. #pmv about 1 hour ago
AnitaTheodosis: #aopm members of the anthropology of product management CoP should check out the webinar just given on #pmv http://tinyurl.com/dj5wk6 about 1 hour ago
DavidWLocke: The doer has the power to delay a ship, so they have the power. #pmv about 1 hour ago
DavidWLocke: Multiple alternatives would have different stand asides. Least stand asides should win. Reduces later conflict resolution efforts #pmv about 1 hour ago
michaelrhopkin: @DavidWLocke Great point. Make your (your team's) decision; go forward w/ confidence; ask for forgiveness (if things don't work out) #pmv about 1 hour ago
gbarrow30305: Many orgs don't want disruptive innov once they develop a successful bus model #pmv about 1 hour ago
DavidWLocke: The common values are the means of constructing the pathways. #pmv about 1 hour ago
AnitaTheodosis: You need to Identify the Common values already present in each team member. #pmv about 1 hour ago
DavidWLocke: The uncommon values are what where culture spec beats averaging #pmv about 1 hour ago
DerickWorkman: RT @AnitaTheodosis: You need to Identify the Common values already present in each team member. - Evaluate alternatives based on values >#pmv about 1 hour ago
DavidWLocke: Leader shluld already know team member well enough to know the values of those team members. #pmv about 1 hour ago
michaelrhopkin: Thanks @ValWorkman for another great webinar on #pmv Everyone watching #prodmgmt and other product management channels should tune in. about 1 hour ago
ByronWorkman: @DavidWLocke With that in mind I am also thinking that as a follower/employee, its your responsibility to see if your values align #pmv about 1 hour ago
ByronWorkman: Webinar is over. CT did a great job. I see lots of application in all of my group/team interactions. Thanks! #pmv about 1 hour ago
AnitaTheodosis: @DavidWLocke As Leader don't assume because you know your employee well that you know his values- ask. #pmv about 1 hour ago
AnitaTheodosis: Thanks for the webinar. CT brought up good points. It's worth watching later. http://tinyurl.com/dj5wk6 (expand) #pmv about 1 hour ago
gbarrow30305: @DavidWLocke doer = prodmgr or stakeholder? #pmv about 1 hour ago
michaelrhopkin: RT @AnitaTheodosis: Thanks for the webinar. CT brought up good points. It's worth watching later. http://tinyurl.com/dj5wk6 (expand) #pmv 44 minutes ago
8of12: RT @ValWorkman: Ask for the objection, not conensus ... interesting #pmv 33 minutes ago

PastWebinar April 29th: The State of Requirements Management and its Impact on Innovation

Thu, 23 Apr 2009 08:00:04 -0500

John Simpson
Director of Marketing and Customer Outreach, Jama Software

Webinar Summary: Ryma’s April 29th Webinar was presented by John Simpson. Join John for a flash presentation or podcast and gain insights into:

What are the biggest innovation challenges companies face?
Where are companies getting their next great product ideas?
What are the top barriers to success for managing requirements?
Which metrics matter most when measuring success?
Is Agile for real or over-hyped? Which processes are people really using?
How does collaboration apply to requirements management?
What frustrates people more – scope creep, unrealistic expectations or lack of testing?

The trend data that John will share is based on an industry survey conducted with over 200 professionals in the summer of 2008. Attendees of the webinar will receive a complimentary copy of the current “State of Requirements Management Report”.

Request a copy of the current full report now:

Then as a follow-up, you will be invited to participate in the upcoming 2009 State of Requirements Management Survey to gauge how things have changed over the past 12 months – from the impact of the economy to the adoption of Agile techniques. In the 2009 survey, we will explore the challenges, strategies and tactics that teams are using to survive and succeed at building great software.

About the Presenter: John represents the voice of customers and leads the product strategy at Jama. John has over 12 years experience working at software technology companies including Microsoft, WebTrends and Omniture. He has contributed to several books, whitepapers and presentations on Web technology, product management and marketing. On a personal note, John is an Ambassador for Susan G. Komen for the Cure, a delegate for the Lance Armstrong Foundation and an active fundraiser for cancer research within his local community in Portland, Oregon where he lives with his wife and three kids.

Click here to download John's Slides

Recently a new Requirement Definition CoP (Community of Practice) has been created in LinkedIn. Within this group, there are many opportunities to contribute to this exciting field through providing leadership and defining new methods. #RQCoP is this community's hashtag on Twitter.

Please contribute any questions or comments to the comment section on this blog post.

ByronWorkman: #innovation #agile #pmi http://budurl.com/xjny Webinar at 11:00 CT- impact that RM has on innovation. #pmv is the twitter hashtag. about 3 hours ago
ByronWorkman: Getting ready to tweet #pmv webinar -http://budurl.com/xjny Feel free to participate in the conversation even if your not attending webinar.about 2 hours ago
Jim_Holland: Prepaing to join and tweet todays #pmv webinar http://budurl.com/xjny - Please join if you have time.about 2 hours ago
ByronWorkman: #pmv First webinar from Requirement Definition CoP http://budurl.com/xjny just started @jamasoftware is presenter.about 2 hours ago
ByronWorkman: Goal of todays webinar is to help get industry perspective for PM community #pmv #prodmgmt how does PM play in innovation life-cycle?about 2 hours ago
ValWorkman: #PMV Webinar just starting.about 2 hours ago
ValWorkman: #PMV Role of Product Manager can be broken down into multiple roles in the survey about 2 hours ago
mack_mccoy: Attending The State of Requirements Management & its Impact on Innovation http://bit.ly/w0VWQ. Sounds great thus far! #PMV about 2 hours ago
ValWorkman: #PMV Survey of 200 professionals about 2 hours ago
ByronWorkman: #pmv product innovation- a companies ability to build great products, resonates with end customer, meet and satisfy needs of end user. about 2 hours ago
Jim_Holland: #pmv Some information on Jama Software. Nice touch using personas on their website. http://bit.ly/7Sql5 about 2 hours ago
ValWorkman: #PMV Content 100m pages of content in a goggle search on innovation about 2 hours ago
ValWorkman: #PMV 70% say innovation is a top priority about 2 hours ago
Jim_Holland: #pmv The survey looks at hype vs. reality. The 1st question asked, "what is your company's biggest challenge when it comes to innovation?"about 2 hours ago
Jim_Holland: #pmv no. 1 answer - "gaining a clear understanding of the market."about 2 hours ago
ValWorkman: #PMV Customer needs is key inhibitor to innovation. about 2 hours ago
Jim_Holland: #PMV 34% Say the read the market. 32% of company's are risk takers about 2 hours ago
ByronWorkman: Takeaway from Q1 -fundamentals of RM still apply, with all hype on other parts of PM, RM identified as biggest challenge to innovation #PMV about 2 hours ago
jbrett: @Jim_Holland wish I could be on this call today...looks like an interesting one... #PMV about 2 hours ago
Jim_Holland: #pmv Is a fast follower the same as a company that is trying to drag race the competition? about 2 hours ago
Jim_Holland: #pmv Survey says, "largest source of new product ideas and reqs is "Customer and Partner feedback"about 2 hours ago
Jim_Holland: #pmv 71% Customer feedback 59% Internal product teams 46% Visionary exec. 32% R&D studies. Interesting that we use too much internal info. about 2 hours ago
ByronWorkman: #pmv when was the last time you touched base with a stakeholder of your project/product? Collaboration with stakeholders is innovation key about 2 hours ago
ValWorkman: #PMV Major R&D investments didn't produce high ROI in innovation about 2 hours ago
gbarrow30305: #pmv customer needs is often misconstrued as stakeholder needs or, in other words, what the bus thinks the cust needs about 2 hours ago
ValWorkman: @gbarrow30305 #PMV I think this is the missing link in most req management processes. The PM must be involved here. about 2 hours ago
ByronWorkman: as project scope size increases, and team size increases, success tends to decrease. Any thoughts on why #PMV about 2 hours ago
ValWorkman: #PMV As scope increases and Team size Increases => product success decreasesabout 2 hours ago
Jim_Holland: #pmv "Change is a reality. You manage it, or it manages you" about 2 hours ago
trevorrotzien: @gbarrow30305 #pmv Agreed. Also often confusion between actual end-user needs and buyer "needs" (expectations)about 2 hours ago
ByronWorkman: How much time do you spend handling changes in requirements. some find this answer a hindering to customer involvement- to much change #pmv about 2 hours ago
Jim_Holland: #pmv Let's talk success metrics - how do you measure success? 83% thru Customer Sat. 44% thru QA 39% thru Revenue about 2 hours ago
gbarrow30305: @Jim_Holland stakeholder collab can thwart innov bc stakeholders often represent internal thinkg that doesn't align with cust needs #pmv about 2 hours ago
ByronWorkman: If you don't have an efficient way to handle changes to requirements, you are not going to be able to get input from customers/others. #pmv about 2 hours ago
ByronWorkman: How can your product be successful if you haven't come to consensus on what metric will measure success? #pmv about 2 hours ago
trevorrotzien: @ByronWorkman #pmv Team size increase inherently raises communication & coordination costs, friction, noise -> increase in proj failure rate about 2 hours ago
Jim_Holland: #PMV Frustrations - 31% Scope creep 40% Poorly defined reqs 43% unrealistic expectations. This is why product fail and company go "buh bye"about 2 hours ago
gbarrow30305: @trevorrotzien interesting pt...i've worked at b2b co's where user needs were ignored bc buyer had so much influence in purch decision #pmv about 2 hours ago
Jim_Holland: #pmv "what is the customer really trying to say?" @Jim_Holland We need to be quiet and really listen and not assume or think we know.about 2 hours ago
cdjulia: #pmv webinar "The State of Requirements Management and its Impact on Innovation" about 2 hours ago
Jim_Holland: #pmv Interesting that development methods are a mixed bag. @Jim_Holland Is PM driving products or the development method? about 2 hours ago
gbarrow30305: RT @Jim_Holland: #pmv "what is the customer really trying to say?" We need to be quiet and really listen and not assume or think we know. about 2 hours ago
ByronWorkman: Most companies use a mixture of process methodologies. In product development. #pmv about 2 hours ago
Jim_Holland: #pmv "Interesting that a fifth grader uses the same tools as PM and Dev to manage requirements."about 2 hours ago
jwia: RT @Jim_Holland: #pmv "what is the customer really trying to say?" We need to be quiet and really listen and not assume or think we know. about 2 hours ago
ValWorkman: #PMV What % of developers out there are using pairing? about 2 hours ago
gbarrow30305: @trevorrotzien i am going write a blog post re: user versus market personas...i think this is an idea that needs some fleshing out #pmv about 2 hours ago
Jim_Holland: #pmv "Documents dominate" @Jim_Holland Sad that the "old paper shuffle still exists after decades of evolutionary products."about 2 hours ago
Jim_Holland: #pmv "there's no substitute for the fundamentals and Customers really to rule (matter)"about 2 hours ago
ValWorkman: #PMV Pairing: team development, two developers working together side by side about 2 hours ago
Jim_Holland: #pmv "Change and complexity need to be managed - deal with it. Change happens and we need to drive change."about 2 hours ago
ByronWorkman: #PMV People have learned to modify the way they use MS Office products to increase the success of the product development efforts...about 2 hours ago
ByronWorkman: #PMV RM vendors need to understand that their customers are not proficient with modifying the vendors tools or the customers processes...about 2 hours ago
haigtweets: #PMV Really great webinar today byJohn Simpson about 2 hours ago
mack_mccoy: @Jim_Holland Do you find customers don't always know their pains? I think IDEO's anthropological method is useful for uncovering needs. #pmv about 2 hours ago
ByronWorkman: #pmv vendor needs to address change adoption. Change adoption is not a factor in using MS office products, it is with using new software about 2 hours ago
ByronWorkman: Thanks John Simpson (@jamasoftware) for the webinar and review of State of Requirements Management Survey #pmv about 2 hours ago
Jim_Holland: #pmv Thanks for a great webinar. Could thought provoking survey content. Nice preso.about 2 hours ago
ValWorkman: @evanj Thanks for you participation in today's webinar. #pmv about 1 hour ago
SusanZelinski: RT @Jim_Holland #pmv "Change is a reality. You manage it, or it manages you" about 1 hour ago
evanj: we're passionate about collaboration and model building at Bell about 1 hour ago
evanj: #pmv thanks for a very good presentation about requirements and innovation about 1 hour ago
evanj: #pmv Scope creep, missed or missunderstood needs, etc. plague projects. We hope requirements will help. Do we know they do?about 1 hour ago
ValWorkman: @haigtweets #pmv Requirement Definition CoP http://bit.ly/wfvcy and Requirement Validation CoP http://bit.ly/Nksny groups in LinkedIn about 1 hour ago

Past Webinar: Capture Precious Competitor & Market Intelligence through Elicitation

Tue, 31 Mar 2009 17:39:42 -0500

Ellen Naylor
CEO of The Business Intelligence Source

Webinar Summary:Ryma’s April 8th Webinar was presented by Ellen Naylor. Learn the basics of elicitation, which is the collection of information through a more conversation style versus the direct method of interviewing through asking questions. Elicitation builds on human nature and its practice crosses all cultures.

Product managers are often frustrated by their efforts to collect competitive intelligence and other precious tidbits from Sales. Sales can be frustrated by product manager’s continual request for information, and often finds the requests to be unclear. Ellen will walk you through a case study where a company solved this problem. We had product managers clarify their requests in a setting with sales and marketing. We focused on how, why and what would motivate customers to answer these questions. We then considered how we would use elicitation skills to get answers to these questions in the context of a sales call. Now the company’s sales force is empowered to find answers to key product development questions with every sales call.

Elicitation has also helped Sales better organize their customer meetings. Elicitation skills also help Sales close more deals! Find out why!

About the Presenters: Ellen Naylor, CEO of The Business Intelligence Source, has 30 years of marketing and sales experience across numerous industries. Through her skill in integrating sales and market intelligence Ellen helps clients improve customer retention through win/loss analysis, and fine tune their marketing strategy through analysis of market data collected at trade shows. For over a dozen years, Ellen has been global speaker on competitive intelligence and marketing. She has been a regular contributor to SCIP’s (Society of Competitive Intelligence Professionals) Competitive Intelligence Magazine where she is a columnist on Cooperative Intelligence, which helps professionals to develop people skills by integrating leadership, connection and communication. She is writing a motivational business book on Cooperative Intelligence.

Ellen is a SCIP Fellow and Catalyst award winner. She is also active in the Association for Corporate Growth (ACG), the Association of Independent Information Professionals (AIIP), American Marketing Association (AMA) and Special Libraries Association (SLA).

Click here for Ellen's Slide Deck

You can help define Competitive Analysis practices within the Market Sensing CoP in LinkedIn by joining and participating in this LinkedIn Group "Market Sensing CoP"

Below is the Twitter conversation captured during the webinar. Please feel free to join future webinar conversations on the Twitter hashtag #PMV.

Please contribute any questions or comments to the comment section on this blog post.

ValWorkman: @Jim_Holland I'll try to ask yesterdays question about personality about 4 hours ago
Jim_Holland: Often sales doesn't know why certain questions are poised by PMs. Clarity is required and often role-playing about 4 hours ago
DerickWorkman: RT @ValWorkman: Equal value in return drives sales motivation, whats in it for me?-similar question for getting buy-in for any activity about 4 hours ago Jim_Holland: You need a plan/process and a clear understanding of the questions you should be asking. about 4 hours ago
jbrett: on deck for http://community.featureplan.com Capture Precious Competitor & Market Intelligence through Elicitation about 4 hours ago
Jim_Holland: Q What's better? Having Sales people elicit information or SEs that have a better understanding of the technology? about 4 hours ago
michaelrhopkin: RT @ValWorkman: Good webinar http://bit.ly/LOIfT (expand) on Unified Win / Loss Analysis for Market Sensing. about 4 hours ago
ValWorkman: provide clear questions for sales to ask in elicitation. about 4 hours ago
DerickWorkman: clear information gaps need to be identified in order to gather needed competitive information. Focus & Clarity about 4 hours ago
ValWorkman: Equal value in return drives sales motivation, whats in it for me? about 4 hours ago
MATSIS: Turn out it was Safari - switching to Firefox logged me in fine - thanks for responses all - I'll be quiet now about 4 hours ago
ValWorkman: @MATSIS I haven't heard of any other problems, are you OK now? about 4 hours ago
TheIMailGuy: RT @Jim_Holland: Attending Ellen Naylor's webinar on "Eliciting market/competitive intelligence from customers and sales" http://bu ... about 4 hours ago
Jim_Holland: @MATSIS No issues. Java applet issue? about 4 hours ago
ByronWorkman: @MATSIS no it is working fine for me. about 4 hours ago
DerickWorkman: Sales people already have the skills to elicit information from customers, that's how they identify pains/needs ,right?Need to leverage about 4 hours ago
ByronWorkman: Have people voluntarily offer you information without asking. what does it take from a relationship standpoint? about 4 hours ago
michaelrhopkin: @Jim_Holland We can definitely learn from the Great Depression -tough times evoke great ideas about 4 hours ago
michaelrhopkin: @Jim_Holland We can definitely learn from the Great Depression -tough times evoke great ideas about 4 hours ago
ValWorkman: Elicitation: Compels people to share information about 4 hours ago
Jim_Holland: What are you comfortable sharing with customers? about 4 hours ago
ValWorkman: @DavidWLocke I'm on Tweetdeck; seams to be working from my end about 4 hours ago
ByronWorkman: @davidwlocke use tweetgrid through internet if tweet deck is not updating. Your API limit might be reached. No limit on tweetgrid about 4 hours ago
Jim_Holland: @DavidWLocke Yes about 4 hours ago
Jim_Holland: The team needs a clear understanding of the health and well-being (status) of customers before asking questions about 4 hours ago
ValWorkman: What will make the customer want to share more with you? about 4 hours ago
ByronWorkman: @jim_holland depends on the capabilities of the sales team. Speaker seems to be talking about quality sales people about 4 hours ago
DavidWLocke: I can't see the tweet stream on TweetDeck about 4 hours ago
ValWorkman: Let the customer know why you want the information about 4 hours ago
DavidWLocke: I'm on the conference today, but nothing yet, have we started? about 4 hours ago
DerickWorkman: @DavidWLocke @ByronWorkman If you're talking with customers you should have relationship, if prospects sales has to build it fast! about 4 hours ago
ByronWorkman: flattery, complaining, disagreeing, white lies all suggested elicitation tequnices. sure there are more to get them talking about 4 hours ago
ValWorkman: @Jim_Holland Ellen Makes the point this is about all relationships about 4 hours ago
Jim_Holland: @ByronWorkman Whether sales or PM, it takes an established relationship and a level of trust about 4 hours ago
ValWorkman: The Conversational Hourglass is a good mental model about 4 hours ago
ByronWorkman: http://budurl.com/gwh3 John Nolan Book "Confidential" on elicitation about 4 hours ago
Jim_Holland: RT @ValWorkman: Elicitation is a cross-functional tool for the PM. @Jim_Holland Is the Xfunction across teams? about 4 hours ago
DavidWLocke: @ByronWorkman Voluntary provision of info requires a preexisting relationship about 4 hours ago
Jim_Holland: the book Ellen references is Confidential by John Nolan http://bit.ly/V5V3R about 4 hours ago
retwitd: [1 retweets] Attending Ellen Naylor's webinar on "Eliciting market/competitive intelligence from customers .. http://tinyurl.com/czvpul (expand) about 4 hours ago
ValWorkman: Elicitation is a cross-functional tool for the PM about 4 hours ago
DavidWLocke: @ByronWorkman Thanks! about 4 hours ago
DerickWorkman: planned conversation, but keep it natural flowing.Outline conversation steps and desired outcomes about 4 hours ago
ByronWorkman: profession, politics, personal issues, personal, predesposition, emotional intelligence all practical modivators. about 4 hours ago
ValWorkman: Interesting alignment to Maslow's motivators about 4 hours ago
DavidWLocke: @ValWorkman Nobody in particular own the relationship. It evolves over time. The roles involved shift about 4 hours ago
DerickWorkman: elicitation is a much more personal relationship that can be made/destroyed by sales person. regardless of previous relation w/company about 4 hours ago
DavidWLocke: @ValWorkman Everybody starts with college ball about 4 hours ago
DavidWLocke: @ValWorkman There is pre sale and post-sale about 4 hours ago
ValWorkman: @DavidWLocke These Macro provides common ground for you to spin down into your planned questions about 4 hours ago
DavidWLocke: @Jim_Holland Elicitation is theory driven, unfortunately. The elicitor's motivation are not accounted for about 4 hours ago
ByronWorkman: @bobbledan tweeting webinar that suggests using sales and eliciation to gather competitive intellegence about 4 hours ago
ValWorkman: @DavidWLocke I guess sales is just one more exchange that strengthens/destroys the relationship about 4 hours ago
Jim_Holland: RT @DavidWLocke: @DerickWorkman Marketing should be building relationship before sales gets appointment [Agree, if allowed] about 4 hours ago
DerickWorkman: @DavidWLocke Agree, but even with that Sales has to build personal relationship of trust. about 4 hours ago
Jim_Holland: Really listening is key. Making a connection, no matter how short is key. Build that relationship about 4 hours ago
DavidWLocke: @ValWorkman We read the daily newspaper for the macro topics about 4 hours ago
DavidWLocke: @DerickWorkman Marketing should be building relationship before sales gets appointment about 4 hours ago
Jim_Holland: Elicitation is a "common sense" approach to capturing real data about 4 hours ago
ValWorkman: Macro topics lead to micro topics, which are tied back to macro topics about 4 hours ago
Jim_Holland: Body language and setting a comfortable tone is one aspect. about 4 hours ago
ByronWorkman: @matsis dont know of anyone who wouldn't be offended if you change the expectations of the conversation mid way. about 4 hours ago
Jim_Holland: Sales people can be "naturals" are elicitation if taught correctly about 4 hours ago
ByronWorkman: @fehrmir chech out the hashtag for people interested in competitive intelligence consulting, training, etc. All attending webinar on it about 4 hours ago
DavidWLocke: @Jim_Holland If you share it with a competitor, it's illegal, but w/in org I don't see an ethics problem about 4 hours ago
Jim_Holland: Silence is Golden when meeting with customers. about 4 hours ago
Jim_Holland: @DavidWLocke How about opening your next meeting with, "do you know of any good medieval torture techniques? Used any on management? about 4 hours ago
Jim_Holland: Is it ethical to share competitive information? about 4 hours ago
ByronWorkman: @charlesbretz webinar I am attending uses sales to elicit intelligence from customers is that in your presentation? about 4 hours ago
DerickWorkman: @DavidWLocke true, but all we care about here is the relationship of sales to elicit information during the sales process. about 4 hours ago
DavidWLocke: @Jim_Holland Unfortunately about 4 hours ago
MATSIS: how do you avoid offending if/when they realize what they thought was a conversation is them being mined for info? about 4 hours ago
Jim_Holland: @DavidWLocke SPORTS about 4 hours ago
DavidWLocke: @DerickWorkman Personal for that sale only. Even if the sales rep closes this sale, they may abandon the next about 4 hours ago
ByronWorkman: @juliabrewster suggests using social sites to search for competitive intelligence. Sales can use media to elicit information. about 4 hours ago
CathyLiggett: , Competitive & Marketing Intelligence- Book Recommendations http://digg.com/u1WLg about 3 hours ago
CathyLiggett: missed webinar- today on CI, but I'd like to provide some more info.Competitor Analysis - A Brief Guide http://digg.com/u1WL1 about 3 hours ago
ByronWorkman: @mattshandera @derickworkman @thelmailguy fortunatly sales should be good at this as it is similar to selling a solution vision about 3 hours ago
DerickWorkman: Society of Competitive Intelligence Professionals http://bit.ly/w1nP (expand) about 3 hours ago
MattShandera: @derickworkman agreed sometimes if you don't lead a little clients will be off track and talk about something completely different about 3 hours ago
DerickWorkman: @TheIMailGuy Typically I'd want to avoid leading (trying to get unbiased opinions), but sometimes they need direction on topic areas about 3 hours ago
DavidWLocke: @ByronWorkman And, they can elicit across all of the purchase stakeholders about 3 hours ago
ByronWorkman: Value to Sales: Eliciting can influence the occurance of a point of inflection in the sales process. crucial point in solidifying sale about 3 hours ago
ByronWorkman: Sales can elicit through their linked in relationships, twitter accounts, blog, etc about 4 hours ago
ByronWorkman: Seems we are discussing a limited view of the elicitation process as it relates to sales. Who said it had to be a single event or media about 4 hours ago
piplzchoice: @ValWorkman Ask for help, but be specific. People love to offer help if it is not too difficult about 4 hours ago
TheIMailGuy: Shouldn't you avoid leading the customer when asking questions? about 4 hours ago
ByronWorkman: Thanks @CI2020 for link to Competitive Intelligence networking website for discussions. http://budurl.com/avw6 about 4 hours ago
Jim_Holland: RT @ByronWorkman: @matsis Don't know of anyone who wouldn't be offended if you change the expectations of the conversation mid way. about 4 hours ago
DerickWorkman: @ByronWorkman would have to be worked into conversation and existing expectations. about 4 hours ago
Jim_Holland: What type of leader are you? Interesting free self-assessment. http://bit.ly/vhC5S (expand) about 2 hours ago
aponcier: RT @CathyLiggett: What is Market & Competitive Intelligence http://digg.com/u1WPx about 3 hours ago
aponcier: RT @CathyLiggett: Course 12: Competitive Intelligence (Part 1 of 2) http://digg.com/u1WO8 about 3 hours ago
aponcier: RT @CathyLiggett: How does competitive intelligence fit into the strategic planning process? http://digg.com/u1WPl about 3 hours ago
aponcier: RT @CathyLiggett: What is Market & Competitive Intelligence http://digg.com/u1WPx about 3 hours ago
Jim_Holland: @gstrouse has a few words for leaders in "Eat What you Kill" http://bit.ly/6z4G@gstrouse #leadership about 3 hours ago
CathyLiggett: What is Market & Competitive Intelligence http://digg.com/u1WPx about 3 hours ago
CathyLiggett: How does competitive intelligence fit into the strategic planning process? http://digg.com/u1WPl about 3 hours ago
CathyLiggett: Read full-text books and articles on: Business Intelligence http://digg.com/u1WPH about 3 hours ago
CathyLiggett: The Art of War by Sun Tzu : Techniques for Surpassing the Competition http://digg.com/u1WOs about 3 hours ago
CathyLiggett: Course 12: Competitive Intelligence (Part 2 of 2) http://digg.com/u1WOM about 3 hours ago
CathyLiggett: Course 12: Competitive Intelligence (Part 1 of 2) http://digg.com/u1WO8 about 3 hours ago
CathyLiggett: Competitive Intelligence Resources - Free Online Training in CI http://digg.com/u1WNA about 3 hours ago
CathyLiggett: Recommended Web Sites for CI Research- http://digg.com/u1WMh about 3 hours ago
MattShandera: @bryonworkman true, what about requirements gathering? PMs want to talk about feature X clients about Y PMs have to direct/lead about 3 hours ago

Past Webinar: Drive NPD Pipeline Cleanout with Value Management

Mon, 30 Mar 2009 14:59:45 -0500

Kevin Lemke & Brian Sharp
Value Management Practice Co-leaders, Kalypso

Webinar Summary: Ryma’s April 15th Webinar was presented by Brian Sharp, Justin Manford, and Kevin Lemke from Kalypso. Innovation continues to remain top of mind for most companies despite the challenges they face in the current economy. Some companies are retrenching their investments, capitalizing on the opportunity to leap ahead of the pack, while others are scrutinizing investments and narrowing their project portfolio. Either way, the stakes are high to make every investment count. Brian Sharp and Kevin Lemke of Kalypso will review tools, techniques and methods for assessing and validating the commercial value of projects in the new product development pipeline. They will present case examples demonstrating how these novel approaches have helped ‘clean out’ the projects in the pipeline as well as identify and accelerate the most valuable innovations.

About the Presenters: Brian has over twenty years of international experience in product management, marketing, commercial development and sales. He is a pricing expert and thought leader with a focus on pricing and value management, product commercialization, product line management and rationalization, branding, and channel management. Brian has led major business process transformation projects, numerous new product development launches, and high impact pricing and revenue management initiatives across a diverse range of B2B businesses.
Kevin has over seventeen years of marketing, operations, finance, product management and business development experience. He is a longtime pricing practitioner with a focus on pricing and value management in the semiconductor, electronics, chemicals, and travel/hospitality industries. Kevin has extensive experience leading corporate-level operational strategy initiatives including business process redesign, profitability optimization, competitive analysis, cost reduction, and customer acquisition.

Click here for Slide Deck

Recently a new Opportunity Selection CoP (Community of Practice) has been created in LinkedIn. Within this group, there are many opportunities to contribute to this exciting field through providing leadership and defining new methods. #OSCoP is this community's hashtag on Twitter.

Please contribute any questions or comments to the comment section on this blog post.

Past Webinar: Extreme Project Manager Makeover!

Fri, 27 Mar 2009 13:04:50 -0500

Pattie Vargas
Principle of The Vargas Group

Webinar Summary:Project Manager’s are being called upon to do more than ever before – and often, in today’s economy, with less! They need an EXTREME Project Manager Makeover! Of all the moving parts of a project, the one thing that can completely derail progress and guarantee chaos is how well you manage the people side of things! No longer a “nice-to-have”, behavioral competencies – those so-called soft-skills – will make the difference between so-so performance and EXTREME Project Management success! Learn how to become a leader of people and build influence and effectiveness by improving your interpersonal skills!

About the Presenters: Pattie Vargas, Principal and founder of The Vargas Group, is uniquely qualified to assist organizations achieve dramatic improvements in workplace performance. An expert in technical project management, she provides the critical missing piece to many failed initiatives: effective business relationships. Her specialty in interpersonal skills for technical disciplines assists her clients in aligning their people and processes, resulting in increased commitment, accountability and results.

Pattie’s qualifications include more than 20 years of team and project management, human performance improvement and organizational development. She has a Masters degree in Organizational Management and a Bachelors degree in Business Management. She holds the coveted Project Management Professional (PMP) certification from the Project Management Institute and is certified in the DISC Behavioral Assessments.

Pattie is a frequent conference speaker on the topics of inter-personal business relationships, with a particular emphasis on softskills development for technical disciplines.

Click here for Pattie's Slide Deck

You can help define Product Management practices to address these "Soft Skills" discussed in this webinar by joining and participating in the LinkedIn Group "PM Anthropology CoP"

Below is the Twitter conversation captured during the webinar. Please feel free to join future webinar conversations on the Twitter hashtag #PMV.

Please contribute any questions or comments to the comment section on this blog post.

DavidWLocke: @ValWorkman Since software is change, how should s/w dev address culture? about 2 hours ago
ValWorkman: #pmv twit-webinar is on the people issues of project management. http://bit.ly/FirS 12 noon EDT, If you can't login, join the conversation about 2 hours ago
Jim_Holland: @DavidWLocke I don't know, do you? Your Tweeter profile and Invisible Man persona, say; "I haven't a clue" about 2 hours ago
Jim_Holland: @DavidWLocke We missed you, but you were productive offline, right? about 2 hours ago
DavidWLocke: @ValWorkman I've been advocating domain cultural awareness in requirements elicitation and segmentation about 2 hours ago
ValWorkman: @DavidWLocke I hope to get out today as well, sky is blue, sun is warm, birds chirpin, flowers ... flowering about 2 hours ago
DavidWLocke: @Jim_Holland Yes, I had a great day! Thanks. about 2 hours ago
jbrett: @Jim_Holland I've been lightly engaged for a couple of weeks. What is the #aopm tag? about 2 hours ago
ValWorkman: @DavidWLocke Change is why I developed Adaptive Product Management, to help PMs create environment of constant change. about 2 hours ago
DavidWLocke: @ValWorkman Good Luck with that. Enjoy.about 2 hours ago
DavidWLocke: @ValWorkman Change has it's number (metric) like aspects (mgmt comm) and its cultural (leadership comm) aspects. about 2 hours ago
ValWorkman: Should mention more discussion on #AoPM Every Thurs. 6pm EDT about 2 hours ago
DavidWLocke: @ValWorkman In LA, you long for a walk in the rain. We just had the last rain of the year a few weeks ago. about 2 hours ago
Jim_Holland: Preparing to tweet "Extreme Project Manager Makeover" webinar . I'll be sending a few "makeover" questions their way. about 2 hours ago
DerickWorkman: RT @Jim_Holland: Preparing to tweet "Extreme Project Manager Makeover" webinar . I'll be sending a few "makeover" questions their way. about 2 hours ago
jbrett: Joining webinar about 2 hours ago
DavidWLocke: Oh, ok, so its #pmv. Thanks! about 2 hours ago
burlee:attending the "Extreme Project Manager Makeover" webinar about 2 hours ago
Jim_Holland: Relationships were the sticking point in Patty's past prj success about 2 hours ago
Jim_Holland: We need to remember the teams have unique personalities, agendas, etc about 2 hours ago
ValWorkman: Building effectiveness through better business relationships about 2 hours ago
Jim_Holland: How much success relies on interpersonal relationships? about 1 hour ago
michaelrhopkin: Tweeting "Extreme Project Manager Makeover" webinar; Pattie Vargas: Building effectiveness through better project management. about 1 hour ago
rseres: listening to the webinar - interesting topic - look forward to it... about 1 hour ago
ValWorkman: Extreme project management is analogous to extreme development about 1 hour ago
ValWorkman: New Game, New requirements for Extreme Management about 1 hour ago
Jim_Holland: Q How do you see project mgmt working with/colliding with product management? about 1 hour ago
pganza: watching the webinar on extreme project management, very cool so far about 1 hour ago
Jim_Holland: True leadership traverses the roles that you interact with about 1 hour ago
ValWorkman: "Good People Skills are required"; proven leadership, motivate others. teaming, recruitment, consensus building about 1 hour ago
michaelrhopkin: People skills will be most important for PM; leadership is key about 1 hour ago
ValWorkman: Assume a leadership role, invest in team development, manage conflict, Empowerment, and accountability about 1 hour ago
pganza: Interesting how the "leadership" role is similar in product & project mgmt about 1 hour ago
Jim_Holland: PM and PjMgrs have to have a balanced approach. Q What are checks and balances? about 1 hour ago
JeremySWright: as long as conflict is meaningful, can't it result in positive results? about 1 hour ago
pganza: one of my first PM directors used to tell me all we have is "influence" or "motivation" about 1 hour ago
ValWorkman: @pganza I think that is where the bridge and commonality begin? about 1 hour ago
Jim_Holland: Q Is Project Management a jack-of-all-trades role? Is this more strategic or tactical? about 1 hour ago
ValWorkman: I wonder if people can be taught these skills, if so how? about 1 hour ago
Jim_Holland: Building collaborative relationships has to drive PMs and PjMgmt. about 1 hour ago
michaelrhopkin: @pganza Agreed; the leadership role is similar in product/project management, but I think it's seen as different from either viewpoint about 1 hour ago
ValWorkman: @JeremySWright I agree, the skill must be to get consensus through conflict about 1 hour ago
Jim_Holland: PjMgrs can "makes it hard on the team if a collaborative environment isn't built" about 1 hour ago
DavidWLocke: @Jim_Holland relationships then collaboration about 1 hour ago
ValWorkman: If your the smartest person on your team, then your in trouble! about 1 hour ago
Jim_Holland: What skills do PjMs need to possess? Honesty, Humility, Risk Taker. I like, "listen to Product Management" about 1 hour ago
pganza: @ValWorkman I think good leadership sets the trend for commonality to happen, and evolve about 1 hour ago
rseres: - for a PM the "real" way to get thins done in an org - is indeed "the way" to get things done (a.k.a. organizational agility) about 1 hour ago
pganza: @michaelrhopkin good point! its definitely viewed differently from both angles about 1 hour ago
Jim_Holland: RT @JeremySWright: as long as conflict is meaningful, can't it result in positive results? True. Destructive about 1 hour ago
michaelrhopkin: Leadership skills to develop: Honesty, Humility, Risk Taker, Responsibility, Relationship Builder; good for prjMgmt and #prodmgmt about 1 hour ago
DavidWLocke: @Jim_Holland re:"hard on team" It's called a slip. What's hard about that? The proj mgr has to face execs about 1 hour ago
ValWorkman: Our VALidator would like this concept about 1 hour ago
DavidWLocke: @Jim_Holland It's hard on the proj mgr about 1 hour ago
trevorrotzien: Leadership in project management: managing the factory. Leadership in #prodmgmt: managing the product, not the factory. about 1 hour ago
Jim_Holland: @DavidWLocke Yes sir. Have to know who you're working with first, b4 collab about 1 hour ago
ValWorkman: @rseres "organizational agility", with validate, change, repeat? about 1 hour ago
trevorrotzien: #pmv Effective project mgmt: shared goals, camaraderie, rituals, rewards. Echoes #aopm in the sense of the positive aspects of team culture. about 1 hour ago
michaelrhopkin: @ValWorkman People can be taught these skills, but first need to be willing to learn/receive . Leaders must go through the front door. about 1 hour ago
DavidWLocke: @Jim_Holland If Proj Mgr on your team it is up to you to get alignment and relationship so they listen. It's not up to them. about 1 hour ago
Jim_Holland: @trevorrotzien I like the "manage the factory" How often have you seen #prodmgmt try todo this? about 1 hour ago
trevorrotzien: Team defines its own rules (cultural), you don't (dictatorial).about 1 hour ago
ValWorkman: Invest in team development: Team Charter, and ? I missed it. about 1 hour ago
Jim_Holland: PjM - the meet and greet. "so, did you bring bagels and donuts?" about 1 hour ago
ValWorkman: Set a foundation of trust about 1 hour ago
trevorrotzien: ground rules, recognition, trust, then buy-in (commitment)
ValWorkman: How do you build trust managing a product? about 1 hour ago
rseres: remember...Max DePree says "The first resp of a leader is to define reality. The last is to say Thank YOU!. about 1 hour ago
Jim_Holland: "Buy-in = Commitment" Do we have a consensus? An impossible task? about 1 hour ago
DavidWLocke: @DavidWLocke If they are good, they will get the alignment and relationship working even if you don't. They like you will do it! about 1 hour ago
trevorrotzien: Concensus: is usually impossible to achieve 100%, but that isn't necessary. Total buy-in to ultimate goal more important. about 1 hour ago
JeremySWright: @ValWorkman Agreed. As long as team members respect each other, that should be possible. Mgr then works as the mediator about 1 hour ago
DavidWLocke: @ValWorkman Not waffling on decisions about 1 hour ago
ValWorkman: @DavidWLocke I'm not sure you want to take it personally when folks don't like your ideas. about 1 hour ago
trevorrotzien: Fun alleviates many of the morale / commitment problems that can arise in a team. Leader cannot take themselves overly seriously. about 1 hour ago
Jim_Holland: @DavidWLocke It's called a Team for a reason, right about 1 hour ago
ValWorkman: @DavidWLocke What do the rest of you think, Can I get a consensus on what David is saying? about 1 hour ago
ValWorkman:"There are just too many people at work with tight underwear." Ken Blanchard about 1 hour ago
trevorrotzien: @Jim_Holland Plenty. We instinctively try to pick up whatever has been dropped, & end-up over-extended (even interfering?)about 1 hour ago
Jim_Holland: "There are just too many people at work with tight underwear" about 1 hour ago
ValWorkman: @Jim_Holland I see you liked that also about 1 hour ago
pganza: @Jim_Holland room for a internal survey here? boxers or briefs? - you don't need to answer that question:) about 1 hour ago
DavidWLocke: @trevorrotzien Consensus is possible by working up towards the general, not the specifics. about 1 hour ago
JeremySWright: Who doesn't like pinatas? That is a great idea. about 1 hour ago
michaelrhopkin: @trevorrotzien Excellent point; for leaders to gain the trust and mitigate morale/commitment problems they have to lighten up at times about 1 hour ago
ValWorkman: Don't go for a consensus? But get total buy in to the high level approach. about 1 hour ago
Jim_Holland: Lack of overall buy-in shows internally and externally about 1 hour ago
DavidWLocke: @ValWorkman Not waffling on decisions about 1 hour ago
ValWorkman: @DavidWLocke I'm not sure you want to take it personally when folks don't like your ideas. about 1 hour ago
trevorrotzien: Fun alleviates many of the morale / commitment problems that can arise in a team. Leader cannot take themselves overly seriously. about 1 hour ago
Jim_Holland: @DavidWLocke It's called a Team for a reason, right about 1 hour ago
ValWorkman: @DavidWLocke What do the rest of you think, Can I get a consensus on what David is saying? about 1 hour ago
ValWorkman: "There are just too many people at work with tight underwear." Ken Blanchard about 1 hour ago
trevorrotzien:@Jim_Holland Plenty. We instinctively try to pick up whatever has been dropped, & end-up over-extended (even interfering?)about 1 hour ago
Jim_Holland: "There are just too many people at work with tight underwear"about 1 hour ago
ValWorkman: @Jim_Holland I see you liked that also about 1 hour ago
pganza: @Jim_Holland room for a internal survey here? boxers or briefs? - you don't need to answer that question:) about 1 hour ago
DavidWLocke: @trevorrotzien Consensus is possible by working up towards the general, not the specifics. bout 1 hour ago
JeremySWright: Who doesn't like pinatas? That is a great idea. about 1 hour ago
michaelrhopkin: @trevorrotzien Excellent point; for leaders to gain the trust and mitigate morale/commitment problems they have to lighten up at times about 1 hour ago
ValWorkman: What out what spills out when you start hitting folks. about 1 hour ago
DavidWLocke: @ValWorkman You have to get commitment and alignment before you get ideas bout 1 hour ago
Jim_Holland: @trevorrotzien Nice way to derail or interrupt an otherwise product cycle. Another one shot to heck.about 1 hour ago
Jim_Holland: RT @pganza: @Jim_Holland room for a internal survey here? boxers or briefs? - you don't need to answer that question:) about 1 hour ago
trevorrotzien: Fun for teams doesn't have to be expensive to be effective (no reason to blame "budget"). Just takes imagination & emotional engagement about 1 hour ago
ValWorkman: Must manage conflict. about 1 hour ago
Jim_Holland: @ValWorkman about 1 hour ago
michaelrhopkin: Extreme project managers (and I'd add #prodmgmt) must learn to manage (not necessarily avoid) conflict about 1 hour ago
Jim_Holland: Managing conflict? You mean I'm wrong? I thought you were always wrong! (SMILE) about 1 hour ago
ValWorkman: @JeremySWright I was going to comment on that but couldn't spell it :) about 1 hour ago
jbrett: Productive Conflict is the best way to produce [results] in a short period of time? about 1 hour ago
pganza: @trevorrotzien Work hard - play hard:) about 1 hour ago
trevorrotzien: @michaelrhopkin Being fun helps. And (queue ominous music) being angry only rarely makes being angry much more impactful. :-) about 1 hour ago
ValWorkman: Conflict is OK when, Teams that argue can be productive - everything else takes longer about 1 hour ago
trevorrotzien: Difficult conversations: a great investment, given the long term cost of not having them early. about 1 hour ago
ValWorkman: I love this slide about the Misconceptions about 1 hour ago
DerickWorkman: Conflict is good. It enables problem resolution within a team. Trust and a collaborative environment are crucial to make conflict good about 1 hour ago
Jim_Holland: @trevorrotzienAnd cursing for dramatic effect is useless. I know, I've worked for a few CEOs that *&#(#$ often about 1 hour ago
michaelrhopkin: Common Misconceptions: "Harmony is normal, conflict is abnormal" about 1 hour ago
trevorrotzien: I've seen great innovation in teams where arguments were passionate but without malice. People feel safe to unleash their ideas.about 1 hour ago
michaelrhopkin: Common Misconceptions: "Conflict is the result of personality problems" about 1 hour ago
Jim_Holland: "When trust is high placing critical issues on the table is not a problem" about 1 hour ago
michaelrhopkin: Common Misconceptions: "Conflict and anger are the same thing"about 1 hour ago
ValWorkman To manage conflict sounds like nirvana, How do teach and create this environment?about 1 hour ago
Jim_Holland: Minimize conflict by anticipating, planning and setting ground rules about 1 hour ago
thinkmaya: RT @trevorrotzien: Leadership in project management:managing the factory. Leadership in #prodmgmt:managing the product, not the factory. about 1 hour ago
trevorrotzien: "Alliances only work on Survivor" Hmm. I question this, though accept than prejudicial alliances will undermine your team/company. about 1 hour ago
ValWorkman: @michaelrhopkin How does the PM address these personality problems? about 1 hour ago
Jim_Holland: @trevorrotzien Argue, resolve, and leave the room with a stronger/better relationship about 1 hour ago
DerickWorkman: create a safe environment! Free of politics and blame. Not personal. about 1 hour ago
Jim_Holland: RT @ValWorkman: To manage conflict sounds like nirvana, How do teach and create this environment? Often, it happens inflight about 1 hour ago
ValWorkman: I hate it when someone says "Take it off-line", that just says I don't trust the team. about 1 hour ago
DerickWorkman: Have to love Dilbert. about 1 hour ago
ValWorkman: Ahh Accountability is not blame. The Accountability word. I've got your back! about 1 hour ago
JeremySWrightt: Great point. Team members must have each other's backs. I think that is a key idea. about 1 hour ago
ValWorkman: Without accountability, the team cant compensate when things don't go as planned. about 1 hour ago
trevorrotzien:Healthy conflict technique: praise individuals in view of the group, criticize (even constructively) in private. about 1 hour ago
DerickWorkman: Accountability requires communicated standards of excellence & holding team members to them. Lift them up when needed about 1 hour ago
ValWorkman: I like that Empowerment and Accountability are looked at as a pair. about 1 hour ago
Jim_Holland: Empowering -includes team policies and decisions. about 1 hour ago
rseres: @ValWorkman - could create a sfe zone where debate/conflict is allowed & mngd but no-one takes things prsnly, focus is on proj not self about 1 hour ago
thinkmaya :@trevorrotzien loving your #pmv tweets - full of wisdom! I really wish more people would be open to talking about conflicting ideas about 1 hour ago
Hamlet: RT @ValWorkman: I hate it when someone says "Take it off-line", that just says I don't trust the team. -Often true.
DavidWLocke: @ValWorkman Accountability--you tell the account (story) about 1 hour ago
trevorrotzien: RT @ValWorkman: Ahh Accountability is not blame. The Accountability word. I've got your back!about 1 hour ago
Jim_Holland: @ValWorkman They might as well say, "I don't like your comment, or you, and wish you'd shut up" about 1 hour ago
pganza: @rseres I love this idea, someone needs to be a good moderator in that room:) about 1 hour ago
thinkmaya: @trevorrotzien And say it as it is - talk ideas not people. There is always an area of mutual win-win if we are wiling to look at it about 1 hour ago
ValWorkman: I like her indicators of empowerment, makes it easier to measure and monitor about 1 hour ago
Jim_Holland: @trevorrotzien The best plan. Works at home too. about 1 hour ago
Jim_Holland: "you must practice public accountability" about 1 hour ago
trevorrotzien: Teams: delegate "scary" tasks 2 the enthusiastic early -people tend to step up. If you're too cautious, they doubt you trust them. about 1 hour ago
Jim_Holland: " Never make fun of a project or team. You may own it some day "- Jim Holland about 1 hour ago
ValWorkman: If I offend you, we should take it off line :) about 1 hour ago
michaelrhopkin: @ValWorkman: The PM (prodmgr) addresses personality problems through open/authentic leadership http://bit.ly/SEx0o about 1 hour ago
Jim_Holland: Positiive peer pressure. Hmm, Is peer pressure positive?about 1 hour ago
pganza: @Jim_Holland One day you'll have to tell us that story! about 1 hour ago
DerickWorkman: RT @Jim_Holland: "you must practice public accountability" -Public disrespect needs public reprimand about 1 hour ago
JeremySWright: It seems that public accountability as described should always be a last resort. about 1 hour ago
Jim_Holland: @pganza A key role of PjM in my mind. Lead the project from the beginning and in every meeting. If you don't know how, acquire skills about 1 hour ago
ValWorkman: Accountability seams to be a critical element, how does this work in an open environment? Consider customers. bout 1 hour ago
ValWorkman: @DerickWorkman I thought you'd like that public beating idea about 1 hour ago
pganza: also recommend "The Speed of Trust" by Stephen M.R. Covey about 1 hour ago
bseitz: @ValWorkman Accountability is not blame --sounds overly optimistic given most organizational dynamics about 1 hour ago
trevorrotzien: She mentioned valid exception 2 "only criticize in private" rule: if bad apple is deliberately bringing down the team, protect the team about 1 hour ago
trevorrotzien: Regardless of role, reputation, everyone needs recognition / empathy. A leader employs active listening for all team members. Explore. about 1 hour ago
trevorrotzien: In the worst case, u may have to marginalize bad apples who simply refuse to engage / participate (but can't be removed / fired) about 1 hour ago
bseitz: @ValWorkman You might look at the work of Steve Smith and Jerry Weinberg AYE Conference in this area, excellent stuff http://bit. ...about 1 hour ago
rseres: @DerickWorkman All reprimand should be private (otherwise u'll alienate people forever). Public disrespect needs public apology about 1 hour ago
trevorrotzien: Try to minimize the emotional impact of bad apples, while still trying to garner their technical contribution - Difficult! about 1 hour ago
trevorrotzien: Bad apples: Take their venting on yourself privately, & ask 4 their suggestions in front of the team if they complain in that context. about 1 hour ago
thinkmaya: @ValWorkman A business prof called accountability "count-on-able" Sounded a bit silly then,but I use it quite abit in open environments about 1 hour ago
thinkmaya: @trevorrotzien Externalize - use tools to externalize (removes emotions) And use the right language. It is all in the "moderation" about 1 hour ago
DerickWorkman: @rseres I agree that's best typically. In the situation she described at what point do you hold that team member to the team standards? about 1 hour ago
trevorrotzien: Hidden agendas: Continually work on surfacing lack of buy-in, reinforce team story. Long term bitterness may b unrelated to yr project. about 1 hour ago
rseres: @DerickWorkman in her example, I'd take the person to a 1-on-1 mtng after instance 1 (or 2 the latest) and ask for a team appology about 1 hour ago
trevorrotzien: @thinkmaya Good points! How best to retain passion, but not personalize conflict? Great teams can do both for the duration. It's magic.about 1 hour ago
jbrett: RT @Jim_Holland: " Never make fun of a project or team. You may own it some day "- Jim Hollandabout 1 hour ago
trevorrotzien: Team philosophy: We r smarter than Me. The Goal trumps Opinion. Being "Right" <> Reaching the Goal. about 1 hour ago
michaelrhopkin: @ValWorkman When people are confrontational should we "take them out to the woodshed?" If they're unwilling to adapt,==>wrong place about 1 hour ago
JeremySWright: @pattiev Great presentation. Very insightful. 42 minutes ago
trevorrotzien: Great webinar! Thanks Pattie Vargas for presenting, Val Workman for MC'ing 42 minutes ago
trevorrotzien: RT @Jim_Holland: "Never make fun of a project or team. You may own it some day "- Jim Holland [Been there] 39 minutes ago
thinkmaya: @trevorrotzien I think you need a very powerful and tactical moderator to maintain good passion. Good facilitators can do wonders. 38 minutes ago
michaelrhopkin: RT @Jim_Holland: "Never make fun of a project or team. You may own it some day "- Jim Holland 35 minutes ago
Jim_Holland: Nice reminders and insights from Pattie Vargas. Nice job. 34 minutes ago
Jim_Holland: @michaelrhopkin Are you saying Old School rulz apply? 34 minutes ago
ValWorkman: RT @thinkmaya: A business prof called accountability "count-on-able" Sounded a bit silly,but I use it quite a bit in open environments 28 minutes ago
michaelrhopkin: @Jim_Holland Not saying old rules apply (140ch=TooShort) If the only option is the 'woodshed' they're in the wrong place; let them go 26 minutes ago
ValWorkman: @bseitz Steven M Smith's blog on Teamwork http://bit.ly/LVX0 Thank you lots of good stuff 22 minutes ago
trevorrotzien: @ValWorkman @thinkmaya Accountability as "count-on-able": Does that mean "I commit to being a person the team can count on?"

14 minutes ago

Past Webinar: Intro To Twitter

Wed, 25 Mar 2009 20:00:21 -0500

Kelly Rusk (@krusk)
Kat Meyer (@KatMeyer)
Chad Capellman (@chadrem)

Webinar Summary:Ryma's March 25th Webinar at 12EST will be presented by Kelly Rusk, Kat Meyer, and Chad Capellman. These panelists will present an introduction to Twitter, the world's fastest growing conversational media. Communication is "Key" thoughout the activities of the innovation value chain. For the Product Manager, no form of communication can get you interacting and exchanging ideas with your market faster than Twitter. In this webinar, Kelly Rusk will present general Twitter information for the panel. She will share her experiences of how she got started on Twitter, and some of the things she recommends to help users be more successful. Kate Meyer will discuss turning seminars and meetings into Twitter events through good reporting. She will share with us some of the rewards of twittering events and capturing conversation. Chad Capellman will present his experiences with Twitter tools, introduce some of his favorites, share his sources to long lists of tools, and demonstrate examples of how to use these tools to become more effective in the social media community.

About the Presenters: Kelly Rusk (@krusk) Community Manager specializing in social media strategy & execution, public relations and permission-based email marketing. Kelly has a successful blog at Web2dotwhat?, she maintains an online portfolio with links to her twitter, linkedin, facebook, my blog-log, email marketer’s club, and Constant Contact ConnectUp! accounts. In twitter she supports over 1,840 followers. Kat Meyer (@KatMeyer) is a 15-year veteran of the publishing industry. Her background includes both editorial and marketing experience working for a number of regional and national trade and academic publishers. She is in the Chief Content Wrangler for Next Chapter Communications, a permission-based PR and marketing consultancy serving members of the book publishing community. She blogs about books and publishing at TheBookishDilettante.com. Kat is recognized as a key twitter content provider at the top trending #TOC.
Chad Capellman (@chadrem) works with The Media Center at the American Press Institute where he has run the site for every “We Media” event. At this year's conference he helped engineer the site to allow for real-time conversations through Twitter to appear on the WeMedia.com site and helped enable the #wemedia hash tag to reach the No. 2 "Trending topics" spot on search.twitter.com each day of the conference. Currently a consultant who bills himself as a "Blog Emancipator," Chad recently left a position as a web producer at O'Reilly Media where he frequently devised new ways for O'Reilly's web sites to leverage the power of Twitter. His blog, clients, and clips can be found at capellman.com or the more easy to spell ThisGuyChad.com.

Kelly's slide deck
Kat's slide deck
Chad's slide deck

Questions and Answers are found in the comments of this post.

Below is the twitter conversation captured during the webinar. This can be searched on #pmv. The whole conversation is a week long from March 23 -March 27 2009, and contains many good tool links and ideas on how product managers can use Twitter for market interaction.

ValWorkman We'll be starting the webinar in about 5 minutes, thanks for joining http://bit.ly/92g9R ) about 3 hours ago
Jim_Holland Tweeting the Twitter session, just beginning. about 3 hours ago
Jim_Holland "Why does anyone want to be on Twitter?" The value is networking. about 3 hours ago
ValWorkman Twitter provides networking opportunities about 3 hours ago
Jim_Holland Create a personal brand, "what value can I communicate to others"about 3 hours ago
ValWorkman Increases brand strength about 3 hours ago
DerickWorkman Networking is the greatest value of twitter. Finding many people with related interest. about 3 hours ago
Jim_Hollan Great way to promote a blog, yourself and company. "Great way to find a new job"about 3 hours ago
HakanKilicMultiple twitter accounts, work, personal, projects.about 3 hours ago
KatMeyer i'm in the twitter webinar listening to @krusk - who is awesome.about 3 hours ago
Jim_Holland Ten things you should remember. Build a Profile about 3 hours ago
ValWorkman Introducing twitter and its login space about 3 hours ago
ValWorkman Q1 How does this differ from facebok and linked in? about 3 hours ago
Jim_Holland No. 1 in your bio, use words that people search on, work you do, etc about 3 hours ago
Jim_Holland No. 2 Find people to follow. Twollow, Twitter are tools you can use to search. about 3 hours ago
Jim_Holland No. 3 Spend 80% of the time listening to tweets and 20% writing about 3 hours ago
Jim_Holland #7 Twitter is not a replacement for Where's Waldo. "Who cares what you are saying"about 3 hours ago
ValWorkman No. 7 What are you doing that people care about? Your end-users care about? about 3 hours ago
Jim_Holland No. 6 Protect yourself, but put yourself out there.about 3 hours ago
jidoctor RT @Jim_Holland No. 2 Find people to follow. Twollow, Twitter are tools you can use to search. @jidoctor - the url is twellow.com about 3 hours ago
Jim_Holland No. 5 Promote cool stuff, but don't oversell. Retweet (RT) really good content or links about 3 hours ago
michaelrhopkin: RT @KatMeyeri'm in the twitter webinar listening to @krusk - who is awesome. >Great info - join at http://bit.ly/92g9R about 3 hours ago
ValWorkman Q2 Are people sorted by categories you can look up to find folks with similar interests, target an industry or job function? about 3 hours ago
Jim_Holland No. 4 Join conversations @Jim_Holland I really like the focused streams that relate to me and what I am working on/with about 3 hours ago
DerickWorkman join the conversation. Conversation is key to building a community of value about 3 hours ago
Jim_Holland No. 4 Join and say intelligent things. Comments like; "duh!" are building content about 3 hours ago
Jim_Holland No. 4 Use HashTags to focus on topics, groups and interest. about 3 hours ago
ValWorkman Use hashtags to find and join conversation.about 3 hours ago
DerickWorkman I found a twitter tool this morning for polling called twtpoll about 3 hours ago
Jim_Holland No.3 Learn new ways to Tweet. Search on the internet and ask other experts about 3 hours ago
Jim_Holland No. 3 report on news and important events about 3 hours ago
ValWorkman Q3 ...could i set up an RSS Feed to make following someone easier? about 3 hours ago
Jim_Holland No. 3 Tweet events. Even PMView webinars!about 3 hours ago
HakanKilic Q4: How long until Twitter gets hit with the spammers, and if not, how come? Will searching twitter streams ever replace Google? about 3 hours ago
Jim_Holland Try some of the twitter apps. TweetDeck is an awesome tool. @Jim_Holland I use it to manage groups and conversations -- personal audit about 3 hours ago
MikeKuhno Q5: What was the 'foodie' twitterfeed that Kelly mentioned? about 3 hours ago
Jim_Holland Q6 - What automation and integration tools are available? about 3 hours ago
jbrett: @HakanKilic Spammers are here in force. Fortunately for users, twitter spamming is not very efficient. about 3 hours ago
CathyLiggett Twitter Support: http://budurl.com/mwct about 3 hours ago
Jim_Holland Use PING as a service to integrate Twitter with Facebook, LInkedIn, etc. about 3 hours ago
ramonk Q7: Can you go into the diffs between Facebook & Twitter in target use, audience, user demographics, purpose, etc? about 3 hours ago
ken_hoffman Check out this cool webinar about using twitter. http://bit.ly/92g9R about 3 hours ago
DerickWorkman tweetdeck allows you to have 10 columns so you can monitor multiple hashtags, groups , and searches about 3 hours ago
michaelrhopkin Use Twitter to break new stories; be yourself and have fun @krusk about 3 hours ago
HakanKilic Try some of the twitter apps. TweetDeck is an awesome tool. @HakanKilic Yes indeed, TweetDeck really helps!about 3 hours ago
Jim_Holland: RT @jbrett: @HakanKilic Spammers are here in force. Fortunately twitter spamming is not very efficient. @Jim_Holland How to limit this? about 3 hours ago
ramonk Also... talk about mobile twittering and the different uses when mobile about 3 hours ago
CathyLiggett Check Out ExecTweets : http://budurl.com/eydu about 3 hours ago
Jim_Holland The impact you can have on professional events. Meetings, confernences.. et al. Micro Broadcasting.about 3 hours ago
ValWorkman Q8: Must we follow others to be credible? Do we need a large number of flowers? about 3 hours ago
Jim_Holland Twitter makes you a "live" reporter. All in 140 characters about 3 hours ago
ValWorkman Q9: Do I have to listen to other peoples drivel?about 3 hours ago
Jim_Holland "There are no right and wrong rules. You don't need to tweet verbatim"about 3 hours ago
ValWorkman Q10: Can I post a picture on Twitter? about 3 hours ago
Jim_Holland @Jim_Holland I recently tweet session at P-Camp. It was a great way to re-read notes and comments i'd made and others too.about 3 hours ago
HakanKilic: @Jim_Holland Or go nuclear with tons of tweets about 3 hours ago
CathyLiggett Links to Micro Broadcasting Internet Sites http://budurl.com/jv6rabout 3 hours ago
Jim_Holland "Your insights are important. Sound bites are great for those who may not be able to attend." about 3 hours ago
Jim_Holland: RT @CathyLiggett Links to Micro Broadcasting Internet Sites http://budurl.com/jv6r about 3 hours ago
ValWorkman Q11: How can a Product Manager use twitter to leverage connection to an interested audience and create loyalty and affinity. about 3 hours ago
DerickWorkman twittering events turn a lecture into a conversation. I've seen many discussions outlast the conference.about 3 hours ago
Jim_Holland Twitter can expand the audience experience when nothing else can. Depth, emotion and real comments surface.about 3 hours ago
CathyLiggett Popular Hash Tags: http://budurl.com/krhk about 3 hours ago
thesteveshaw: @ValWorkman as mentioned TweetDeck has some decent capabilities for filtering out that drivel about 3 hours ago
mgasdia Listening to a twitter webinar... good tips to find people with Twellow and Mr. Tweet about 3 hours ago
Jim_Holland Q12- Are there tools that allow you to publish collaborative tweets for future review? about 3 hours ago
ValWorkman Regarding HashTags - How do you set up or register a # event name? about 3 hours ago
ramonk: @ValWorkman > yes -- through services like twitpics.com etc. You upload the pic to the service and it posts a short URL link to the pic.about 3 hours ago
CathyLiggett How to use Hash tags: http://budurl.com/4ntq about 3 hours ago
jbrett: @katmeyer you mean like right now? about 3 hours ago
michaelrhopkin Discussing 'Twittering' a conference or event; talking about it and doing it at the same time. @katmeyer http://bit.ly/92g9R bout 3 hours ago
Jim_Holland Best Practices - Use common sense. Ask yourself, WWIS - What Would I Say? about 3 hours ago
CathyLiggett Hash Tags Rise as Latest Social Networking Fad: http://budurl.com/gwmg about 3 hours ago
ValWorkman Q13 What's the easiest way to find the discussions if you're at an event if the sponsors aren't promoting a specific tag? about 3 hours ago
ramonk: For Twitter - the company: what is their biz model? What do they make money off? Where does their multi-$100M valuation come from?about 3 hours ago
HakanKilic 140 characters really do focus your thoughts on twitter. Nice analogy to customers, what's the root problem you're experiencing? about 3 hours ago
krusk: @KatMeyer is providing some great tips for twittering at events. If someone can't find the session room, Tweet them directions! about 3 hours ago
Jim_Holland: Best practice no. 2 - be there to help others. Step up and service.about 3 hours ago
CathyLiggett Twitter Trumps Online Conference - Six Steps For Using Twitter For Your Conference Or Event http://budurl.com/bjlt about 3 hours ago
Jim_Holland Hashtags for groups may be the best for conversations, Twitterfall may be ideal for conferences. about 3 hours ago
JeremySWright: Seems like there is a consensus that TweetDeck is the tool to use. How about what to use on the go? I use twitterfon. about 3 hours ago
CathyLiggett: Twitter Gets A Conference: Fortune Magazine: Silicon Valley Insider: http://budurl.com/w2yrabout 3 hours ago
ramonk: @HakanKilic I think they should expand this to 168 characters to provide compatibility with SMS messages about 3 hours ago
Jim_Holland: RT @JeremySWright: Seems like a consensus that TweetDeck is the tool to use. How about what to use on the go? I use twitterfon. about 3 hours ago
ValWorkman: Q14 What do we do in Twitter to watch the hashtag about 3 hours ago
jbrett: @Jim_Holland Tweetie for me.about 3 hours ago
rscionti: @ValWorkman I find issue of follower numbers xtremely interesting. I find some tweet for a few while others tweet in search of a flock about 3 hours ago
ValWorkman: Q15 How do I get my replies included in #pmv ? about 3 hours ago
Jim_Holland: Pro's and Cons - Are you the right person to tweet? You need to decide how you absorb info. Tweet a board meeting - You're fired!about 3 hours ago
CathyLiggett 5 Benefits of Twittering Through Conferences: http://budurl.com/ukjh about 3 hours ago
TSysPCu: testing use of the tag about 3 hours ago
DerickWorkman: @JeremySWright I us twitterberry for my blackberry haven't seen twitterfon about 3 hours ago
jbrett: I've started asking presenters if they'd prefer me to sit in the back since I will be tweeting. Most say "not necessary"about 3 hours ago
JeremySWright: Should a basketball player (ie Shaq) be tweeting during a halftime of a basketball game? How about a gov't official about 3 hours ago
Jim_Holland: @rscionti TwitterGroupies. Interesting. about 3 hours ago
ramonk: @Jim_Holland I use Twinkle and Tweety. There's somethng about the Twinkle UI I like. Miss an Android client and BB client is too simple about 3 hours ago
Jim_Holland: @TSysPCu Reading you loud and clear.about 3 hours ago
HakanKilic: @ramonk Good point, I wonder if they'll ever tie in content for MMS. I can see the AT&T pitch - 3G iPhone delivers twit pics about 3 hours ago
CathyLiggett Conference Twittering http://budurl.com/67p3 about 3 hours ago
michaelrhopkin: @ValWorkman TweetDeck automatically includes the hash tags on a reply; from the web you have to type it in about 3 hours ago
14400: It's really cool watching this conversation at http://twitterfall.com/ about 3 hours ago
CathyLiggett: RT @jbrett I've started asking presenters if they'd prefer me to sit in the back since I will be tweeting. Most say "not necessary" about 3 hours ago
Jim_Holland: RT @JeremySWright: Should a bball player (ie Shaq) be tweeting during halftime of game? How about a gov't official @Jim_Holland NO!about 3 hours ago
HakanKilic: @TSysPCu Welcome to pmv! :) about 3 hours ago
ValWorkman: @jbrett I find it motivates conversation in Twitter if I'm up front in the room about 3 hours ago
TSysPCu: Is there a cost for downloading or using TweetDeck? about 3 hours ago
ramonk: @HakanKilic exactly. I also can see Google enter this space. Lots of reasons why to for them about 3 hours ag
Jim_Holland: Used Twitter for a pub crawl. How about a Roadrally, others? about 3 hours ago
jbrett: Bwahaha Props from @chadrem for @twitter as a pubcrawl facilitator about 3 hours ago
jbrett: @TSysPCu Tweetdeck is free http://www.tweetdeck.com about 3 hours ago
HakanKilic: @TSysPCu Completely free to use TweetDeck. All it costs you is your free time.about 3 hours ago
krusk: Hello new followers from webinar! Hope you enjoyed my presentation. I sometimes get excited and speak a little quickly about 3 hours ago
cmason1967: @TSysPCu Tweetdeck is a free app (one of many) about 3 hours ago
ValWorkman Q16 If you are twittering on behalf of your company is it appropriate to add personal tweets about 3 hours ago
JeremySWright: RT @TSysPCu Is there a cost for downloading or using TweetDeck? No, it's free. about 3 hours ago
Jim_Holland: As a Carollina fan, I would have preferred a Dean Smtih quote, but John Wooden is great!about 3 hours ago
jbrett: @ValWorkman when I covered @gfoster_nmp at #iei he said "I'd be worried if you didn't!" about 3 hours ago
CathyLiggett: @TSysPCu No, Go here and download the tweet deck: http://budurl.com/vym9 about 3 hours ago
ValWorkman:Q17 Can we get info on Chad's pub crawl?about 3 hours ago
jidoctor: RT @TSysPCu Is there a cost for downloading or using TweetDeck? @jidoctor - No. (not yet anyways)about 3 hours ago
rscionti: @Jim_Holland TwitterGroupies yes! TwitterPosse or, if commenting for a cause Tweetniks, those addicted are Tweetaholics. Stop me now about 3 hours ago
Jim_Holland Twitter can be an asset while your away from your PC. We're all mobile. about 3 hours ago
krusk: @chadrem is presenting some great examples of getting client work through twitter about 3 hours ago
burlee: @krusk you were great. so far, everyone has been really good at explaining twitter. this is perfect for me. thanks all!about 3 hours ago
Jim_Holland: A formula for how long you should write. Be concise. Share the 140 chs. (I just did) about 3 hours ago
robertolupi: 3 years ago I said that second life was a prototype for our future digitally-immersed word. SL text chat in confs was today's twitter about 3 hours ago
jbrett: @rscionti @Jim_Holland My favorite is twitterhea for an..um...explosion of tweets about 3 hours ago
Jim_Holland: Donut wurry about makkin' miztakes about 3 hours ago
HakanKilic: Easy demographic segmentation for product managers to use, search through people's bios. Anyone know a tool that mines those? about 3 hours ago
KatMeyer: @chadrem 's idea for "crowdsourced curation" via twitter is genius about 3 hours ago
CathyLiggett: @ValWorkman If you want to have personal tweets I'd suggest you set up another account about 3 hours ago
Jim_Holland: @jidoctor No cost to use/download TweetDeck. Go for it http://www.tweetdeck.com/beta/ about 2 hours ago
ValWorkman Q18 is that widgetbox avail from chad somewhere? about 2 hours ago
Jim_Holland So, I don't have an iPhone? What do I use. Send text msgs to Twitter. about 2 hours ago
angelajamesI think this was key: make sure you're following enough different people, w/different backgrounds to hear echoes about 2 hours ago
Jim_Holland: Add Twitter to your phone address book. Use TwitPic to sent pictures w/80 ch. text about 2 hours ago
ValWorkman Q19 How important is it to have a blog if you are twittering about 2 hours ago
jbrett: RT @CathyLiggett, If you want to have personal tweets I'd suggest you set up another account @jbrett I like both in one accountabout 2 hours ago
michaelrhopkin: RT @KatMeyer: @chadrem 's idea for "crowdsourced curation" via twitter is genius about 2 hours ago
ValWorkman: Q20 My tweet name is 14 char. should I make shorter, coes that change anything for my followers or who i am following?about 2 hours ago
KatMeyer: @chadrem mentions twitpic which is also gr8 4 sharing moments at events. about 2 hours ago
Jim_Holland: Use Tweetlater to automate tweets later. I use this service. It's great! about 2 hours ago
ValWorkman Q21 how do you setup alerts whenever someone mentiones you on twitter? about 2 hours ago
bseitz: @ValWorkman Interest Audience and Loyalty: Read Permission Marketing http://bit.ly/1RnlDk about 2 hours ago
KateRothwell: and what does stand for? about 2 hours ago
Scromp: Use Tweetlater to automate tweets later. I use this service. It's great! (via @Jim_Holland) about 2 hours ago
CathyLiggett: Using Twitter as Your Focus Group http://budurl.com/whc5 about 2 hours ago
jidoctor: Q22: Anyone have experience w/ Tweetberry app? about 2 hours ago
Jim_Holland: Q23: What's your opinion on using Twitter w/hashtags for gathering market insight? Could you provide an example about 2 hours ago
LJ3000 Thanks for the hashtag tips..been pushing Twitter at work and did not know how to benefit from them. about 2 hours ago
CathyLiggett: Harness The Power Of Twitter For Local Marketing http://budurl.com/eqpz about 2 hours ago
KatMeyer: @chadrem notes that spellcheck makes a difference (using iphone 4 tweeting is so hard 2 do w/o misspelling) :)about 2 hours ago
cmason1967: @jidoctor I've used tweetberry a bit - mostly jsut for posting. Don't find it great for reading about 2 hours ago
Jim_Holland: Please post all the blog post on PMView. Thanks about 2 hours ago
ramonk: @jidoctor I use Blackbird... should I switch? I'm a bit put off by it... about 2 hours ago
michaelrhopkin: Firefox addon-on for http://is.gd It allows you to shorten the current URL and it copies it to the clipboard. COOL! about 2 hours ago
HakanKilic: @KateRothwell #pmv stands for product management view, http://tinyurl.com/ccdl2q about 2 hours ago
rscionti: @jbrett @Jim_Holland twitterhea...funny about 2 hours ago
Jim_Holland: @jbrett Good one about 2 hours ago
ramonk: @KatMeyer -- use the iPhone autocorrect... which client do you use?about 2 hours ago
CathyLiggett: @ValWorkman After a Few Weeks Twittering: Case Study: http://budurl.com/p85y about 2 hours ago
MikeKuhno: Just noticed TweetDeck has Shorten URL built in! Very nice!!about 2 hours ago
angelajames: I think it's a good strategy to be willing to be unfollow about 2 hours ago
DerickWorkman: RT @cmason1967: @jidoctor I've used tweetberry a bit - mostly jsut for posting. Don't find it great for reading - I aggree about 2 hours ago
CathyLiggett: Twitter Case Study of a Commercial Brand: http://budurl.com/2q3zabout 2 hours ago
jbrett: RT @angelajames I think it's a good strategy to be willing to be unfollow about 2 hours ago
bseitz: @CathyLiggett Article comments suggest that Twitter is not a Focus Group tool, I'd agree. But you can do deep drives and sanity check about 2 hours ago
JRoyal_CA: Q24 What is the best Blackberry app for Twitter? bout 2 hours ago
KateRothwell: @angelajames what does stand for? about 2 hours ago
CathyLiggett: Case Study: Comcast uses Twitter to delight: http://budurl.com/bzguabout 2 hours ago
jwysocki Great webinar krusk, katmeyer and chadrem! THX! I finally understand how I can use Twitter.about 2 hours ago
cmason1967: LOL I keep reacting when I hear the presenters' tweetdeck notification sound from the webinar - like Pavlov's dogs about 2 hours ago
angelajames: "you don't have to Twitter about what you had for breakfast but whatever you talk about has to have personality. " Yes!about 2 hours ago
JeremySWright: Be open about what you are doing. Good advice for using twitter, but also just in general. about 2 hours ago
CathyLiggett: Twarketing: Twitter Marketing Case Studies: http://twarketing.com/about 2 hours ago
angelajames: @KateRothwell http://community.featureplan.com/community/webinars/ webinar today on Twitter about 2 hours ago
jidoctor: thank you to all on the panel, very educational & thanks to the tweople - great discussions during the webinar!about 2 hours ago
CathyLiggett: @KateRothwell Product Management View: http://budurl.com/aphc about 2 hours ago
DerickWorkman: RT @JeremySWright: Be open about what you are doing. Good advice for using twitter, but also just in general.about 2 hours ago
cmason1967 got some new ideas from the twitter webinar. Thx @krusk @katmeyer @chadrem about 2 hours ago
michaelrhopkin: RT @jwysocki: Great webinar krusk, katmeyer and chadrem! THX! I finally understand how I can use Twitter. >MRH - AMEN about 2 hours ago
ValWorkman: RT @jfc: @ValWorkman For notifications of @ replies, I use notify me. about 2 hours ago
KatMeyer: @cmason1967 Hey, it wasn't ME! LOL - i turned off my tweetdeck notification (that noise just grates on me)about 2 hours ago
Jim_Holland: Got some new ideas from the twitter webinar. Thanks @krusk @katmeyer @chadrem Jim about 2 hours ago
cmason1967: @KatMeyer not complaining - just found it funny how conditioned I am to react to it about 2 hours ago
KatMeyer: @ramonk the autocorrect on iphone is what gets me - i use so many abbreviations & it "corrects" them. I use Tweetie - LUV IT! about 2 hours ago
wthashtag #pmv is now trending. Do you know why? http://wthash.com/pmv about 2 hours ago
KatMeyer: Thanks for attending the twitter for product management guys!about 2 hours ago
CathyLiggett: #PMV, great webinar thank you, @krusk, @KatMeyer, @chadrem, @valworkman about 2 hours ago
ramonk: @KatMeyer If you type something at least 2x and tell it not to correct it, it will be added to the dictionary about 2 hours ago
KatMeyer: @cmason1967 oh, i know. i was just overly worried about noises- and popups when I had my screen showing! at least my dogs were quiet ;)about 2 hours ago
cmason1967: @valworkman would love a follow up to this webinar that talks more about how to use twitter in PM role about 2 hours ago
jidoctor: RT @cmason1967: @valworkman would love a follow up to this webinar that talks more about how to use twitter in PM role @jidoctor - me 2 about 2 hours ago
KatMeyer: @ramonk thanks. i have let misspellings just go through a lot. need to work on that! about 2 hours ago
krusk: Ok--Back to work. Thx for feedback from -Any questions for me feel free to email kellyrusk@gmail.com, love to hear from you! about 2 hours ago
KatMeyer: @krusk me too - back to work and thanks so much everyone! about 2 hours ago
DerickWorkman: RT @jidoctor @cmason1967: @valworkman would love a follow up to this webinar that talks more about how to use twitter in PM role about 2 hours ago
chadrem: Anyone who wanted to see some of other twitter tricks from the webinar, check out http://is.gd/jBog Thanks for listening!about 2 hours ago
DerickWorkman: great session on using twitter. thanks @krusk @KatMeyer @chadrem about 2 hours ago
ipassos: @krusk @KatMeyer @chadrem Thanks for the great webinar - I'm now a tweet newbie (or tweebie - if there's such a term ... :).about 2 hours ago
jbrett: Q25 Has anyone read or written any good work on developing a twitter search strategy to discover product feedback? about 2 hours ago
jidoctor: @valworkman @jholland get the message yet? we want more! i assume you'll be sharing the date of the next session on this soon about 2 hours ago
rscionti Using Twitter as Your Focus Group http://budurl.com/whc5 #marketresearch about 2 hours ago
ipassos As a tweebie, let me ask: why does my profile pic thumbnail look so "low res like"? The pic itself isn't that bad ...about 2 hours ago
booksquare: @KatMeyer thanks for stuff. good reading. about 2 hours ago
mkabir: @jbrett my q too. Pls let me know if you have an answer. about 2 hours ago
Jim_Holland: RT @jbrett: Has anyone read or written any good work on developing a twitter search strategy to discover product feedback? @ValWorkman about 2 hours ago
whatthetrend: Why is #pmv trending? Help explain why at What The Trend? http://wttrend.com/1637 about 2 hours ago
jidoctor: after-benefit of tweets during webinar: found new & interesting ppl to follow.about 2 hours ago
twendly: Top 10 last hr | #women2follow, Aig, Gdc, #cbc, #tgam, Mta, Wii, #musicjobs, #pmv, At&T | Analyse: http://is.gd/kDQX about 1 hour ago
ValWorkman: @JRoyal_CA I use Twitterberry http://bit.ly/jSDEG about 1 hour ago
ValWorkman: RT @jfc: @ValWorkman For notifications of @ replies, I use notify.me. about 1 hour ago
chadrem: RT @maegancarberry @huffpost RT Good find by @cbellantoni -- Obama's Twitter feed reactivated http://bit.ly/ANQ8 )5 minutes ago

Feb 25: Competitive Analysis Webinar Review

Wed, 25 Feb 2009 18:17:51 -0500

Louis Columbus reviewed four types of Competitive Intelligence

Strategy-Oriented Competitive Intelligence
Tactically-Oriented Competitive Intelligence
Technology-Oriented Competitive Intelligence
Target Market-Oriented Competitive Intelligence

He talked about the strategic role of competitive intelegance and the importance of establishing communication relationships both inside and outside your company.
He considered various forms of competitive data sources such as Customer sugestions, senior management, employees, and vendors.
He also discussed conversational competitive analysis, and public information services.

Louis Columbus's slide deck

Below is the twitter feed on #pmv, thanks to those who gave it a try.
There are some good links to additional information below.
Please feel free to add any comments below.

ValWorkman: @Jim_Holland Product People are slowly beginning to build the community at #pmv. We had about 12 participating today. Enjoyed the comments. 5 minutes ago

ValWorkman: #pmv The Product Management View, a weekly webinar put on by the community about various best practices within the innovation value chain. 28 minutes ago

Jim_Holland: Great webinar with enthusiasm and content #pmv 32 minutes ago

howtotweets: RT: RT @CathyLiggett: #pmv How to Write a Competitive Analysis: by Michael Knowles http://budurl.com/hffe http://tinyurl.com/dmppy639 minutes ago

lmckeogh: RT @CathyLiggett: #pmv How to Write a Competitive Analysis: by Michael Knowles http://budurl.com/hffe 40 minutes ago
CathyLiggett: #pmv Using Win Loss to Produce Tactical Competitive Intelligence http://budurl.com/s846
CathyLiggett: #pmv Tactical Competitive Intelligence-Successful companies see importance of knowing what competitors are doing. http://budurl.com/qyxb

barbchamberlain: @NWGuy What are you tweeting w/hashtag #pmv?43 minutes ago

CathyLiggett: #pmv Strategic and Tactical Competitive Intelligence for Sales and Marketing : http://budurl.com/jt9r
CathyLiggett: #pmv How do you Compete with the Largest Firms: Video presentation; http://budurl.com/jr2s
CathyLiggett: #pmv Transparency is The Future of Business: John Reese http://budurl.com/8cth

ValWorkman: Raping up presentation with Q & A #pmv
CathyLiggett: How to Write a Competitive Analysis: by Michael Knowles http://budurl.com/hffe about 1 hour ago

alsargent: RT @ValWorkman: great information about public competitors http://bit.ly/1aeNtO (expand) #pmv about 1 hour ago
Jim_Holland: #PMV Zoominfo good for non-financial information

briang1621:

ValWorkman: Follow competitors in Linkedin #pmvabout 1 hour ago

CathyLiggett: #pmv Use ZoomInfo for a Free People Search http://budurl.com/rh56about 1 hour ago

ValWorkman: great information about public competitors http://bit.ly/1aeNtO (expand) #pmv about 1 hour ago

CathyLiggett: #pmv Free Edgar: Free Access to over 7 Million SEC Filings, http://budurl.com/nw3a

Jim_Holland: >#PMV Free www.sec.gov/edgar is a no-cost information about public companies. Free is good!about 1 hour ago

CathyLiggett: #pmv RSS Feeds.com , Find tons of RSS feeds and ATOM feeds. http://budurl.com/c6zkabout 1 hour ago

Jim_Holland: #PMV Incorporate several RSS feeds to bring the information to you.about 1 hour ago

ValWorkman: compete.com http://bit.ly/Zo7Mm (expand) conversation analytics . #pmvabout 1 hour ago

Jim_Holland: #PMV Look at www.compete.comabout 1 hour ago

CathyLiggett: #pmv What is RSS? RSS explained http://budurl.com/4qzwabout 1 hour ago

ValWorkman: Competitive blogs for internal use to drive organic ranking #pmvabout 1 hour ago

Jim_Holland: Tactical CI says, "go to the internet, landing page, search engine and SEO analysis #PMVabout 1 hour ago

CathyLiggett: #pmv Competitive Analysis: Part 2 Digital Web Magazine http://budurl.com/ygt6

ValWorkman: RT @Jim_Holland: Tactical CI says, "go to the internet, landing page, search engine and SEO analysis #pmv about 1 hour ago

ValWorkman: @Jim_Holland Thanks Jim, I was wondering #PMV

Jim_Holland: #PMV no one cares what speeds and feeds are for your product, but wantto know if it meet by business needs, resolve my pains

Jim_Holland: #PMV Ted is a great gathering place for innovation. Here's the link. http://www.ted.com/about 1 hour ago

Jim_Holland: #PMV Are you saying we are a "viral- driven" market? If so, how does this change a companies CI strategy?about 1 hour ago

netcooper10: >#pmv how do we apply this to a small and medium sized company - this is great for a large company. Best practices, tips and tricks?about 1 hour ago

ValWorkman: #pmv How do you determine what is real and what isn't?about 1 hour ago

Jim_Holland: <#PMV What does your business need more, "feeds and speeds" comp. intell or understanding why personas buy and what they want most?about 1 hour ago

CathyLiggett: #pmv How to Think About Pricing Strategies in a Downturn - Your Best Downturn Strategy? Think Twice About Price Cuts http://budurl.com/hw4wabout 1 hour ago

Jim_Holland: #PMV What's worth more to an organization - Technical or Business oriented CI?about 1 hour ago

CathyLiggett: #pmv How to Think About Pricing Strategies in a Downturn - Your Best Downturn Strategy? Think Twice About Price Cuts http://budurl.com/hw4wabout 1 hour ago

CathyLiggett: #PMV How to Think About Pricing Strategies in a Downturn - Your Best Downturn Strategy? Think Twice About Price Cuts http://budurl.com/hw4wabout 1 hour ago

ValWorkman: >#pmv Dell knows daily prices of their competitors' offeringsabout 1 hour ago

CathyLiggett: #pmv Competitive Intelligence Handbook : overview of how useful information is gathered and where it is to be found. http://budurl.com/2e5p about 1 hour ago

Jim_Holland: >#PMV CI is time critical and time-centric effort. Planning is key.about 1 hour ago

ValWorkman: @NWGuy With CI, conversation is king >#pmv

Jim_Holland: #PMV Is reviewing a competitors press releases really an insight to what they are doing or a wish list of what you should have done?about 1 hour ago

ValWorkman: Vendors can also be a source of CI #pmvabout 1 hour ago

Jim_Holland: #PMV How do you anticipate your competitors next move?about 1 hour ago

Jim_Holland: #PMV Win/Loss (WNL) is key to understanding what is really happening with your market, customers and competitorsabout 1 hour ago

Jim_Holland: #PMV no one cares what speeds and feeds are for your product, but wantto know if it meet by business needs, resolve my painsabout 1 hour ago

Jim_Holland: #PMV Ted is a great gathering place for innovation. Here's the link. http://www.ted.com/about 1 hour ago

Jim_Holland: #PMV Are you saying we are a "viral- driven" market? If so, how does this change a companies CI strategy?about 1 hour ago

netcooper10: #pmv how do we apply this to a small and medium sized company - this is great for a large company. Best practices, tips and tricks?about 1 hour ago

ValWorkman: #pmv How do you determine what is real and what isn't?about 1 hour ago

Jim_Holland: #PMV What does your business need more, "feeds and speeds" comp. intell or understanding why personas buy and what they want most?about 1 hour ago

CathyLiggett: #pmv How to Think About Pricing Strategies in a Downturn - Your Best Downturn Strategy? Think Twice About Price Cuts http://budurl.com/hw4wabout 1 hour ago

Jim_Holland: #PMV What's worth more to an organization - Technical or Business oriented CI?about 1 hour ago

CathyLiggett: #pmv How to Think About Pricing Strategies in a Downturn - Your Best Downturn Strategy? Think Twice About Price Cuts http://budurl.com/hw4wabout 1 hour ago

CathyLiggett: #PMV How to Think About Pricing Strategies in a Downturn - Your Best Downturn Strategy? Think Twice About Price Cuts http://budurl.com/hw4wabout 1 hour ago

ValWorkman: #pmv CI needs to be a dedicated functionabout 2 hours ago

NWGuy: What is the meaning of your competitors business? Get inside their head #pmvabout 2 hours ago

Jim_Holland: #PMV The ultimate drag race. Getting to know your competitors as well as they know you.about 2 hours ago

ValWorkman: #pmv requires enterprise focus and alignment, the meaning of your business, and your competitor's businessabout 2 hours ago

Jim_Holland: #PMV you have to look at all aspects of the market and customers when living in a social media connected world.about 2 hours ago

netcooper10: #pmv It should also be a coordinated passion - the team should be integrated within the organizationabout 2 hours ago

ValWorkman: #pmv CI Requires a passion throughout the product management processabout 2 hours ago

ValWorkman: Louis begins his presentation on competitive intelligence #pmv about 2 hours ago

Past Webinar: Roadmapping - Linking boardroom strategy to your development pipeline

Tue, 24 Feb 2009 12:19:00 -0500

Pam Soin & Brian Sharp
Senior Consultant at Kalypso

Webinar Summary: Ryma’s March 11th Webinar was presented by Pamela Soin and Brian Sharp from Kalypso. The objective of this webinar was to show how roadmapping is used to link boardroom strategy to your development pipeline. Pamela and Brian reviewed three questions:

What value does roadmapping bring to your organization?
How do Best Performers utilize roadmapping to transform strategy into return?
The path forward - best practices to charge ahead & successfully implement roadmapping

About the Presenters: Pamela’s main focus at Kalypso is in Strategic Planning and Product Lifecycle Management. Pamela has served clients in the Medical-Device, Discrete, Hi-Tech and Consumer Package Goods industries. Her main expertise is in Project Portfolio Management Design & Implementation for tele-com, specialty chemical, bio-tech, and healthcare. Her other areas of expertise are in: Strategic Roadmapping, IP Commercialization, Product Lifecycle & Product Data Management, and Lean Manufacturing. Prior to joining Kalypso, Pamela worked for Ingersoll-Rand Company as a Lean Manufacturing Leader for manufacturing plants. Pamela has a BS in Industrial Engineering from North Carolina State University.

Brian’s client work is focused on the integration of business strategy with value science. Brian is currently leading several large scale strategy engagements at leading global technology companies. Brian was with Lord Corporation, a high tech industrial manufacturer serving the Aerospace & Defense and Auto industries where he led their global automotive business. Prior to that, he held a variety of commercial leadership roles in Europe, Latin America and Asia with BP and Castrol. He received a BS in Chemical Engineering with a concentration in Bio-medical Engineering, from the University of Texas at Austin.

Roadmapping Slide Deck
The #pmv Twitter conversation and the #GAPDMA is included below for your reference.

ValWorkman: Strategic roadmapping webinar begins
ByronWorkman: GOSPEL Goals Objectives Strategy Plan Execution and Learning. Roadmaps can help tie strategy to plans
Jim_Holland: Listening in to Roadmapping session. I'm a vendor, but when will we all learn to save the "sales pitch" for later.
ByronWorkman: Could you quantify what value roadmapping brings to your organization? What metrics are you using?
michaelrhopkin: Join the Roadmapping discussion at #pmv
jbrett: Roadmapping brings clear articulation of how what I do today matters for where I'm going tomorrow.#GAPDMA
ValWorkman: Why road mapping. Align strategic planning with product portfolio decisions to aligned projects
ByronWorkman: One of the criteria for determining the maturity of your PM organization is your ability to access strategies and goals from board room
cindyalvarez: @TomGrantForr Inventors + innovators = why I push for lighter specs (even in non-agile) - MUST encourage active collab & prob-solving.
Jim_Holland: How often do you see Exec. Mgmt driving Roadmaps? Isn't that the product team guiding upward?
ValWorkman: Roadmapping facilitates resource balancing.
jbrett: Today, can't really derive stategy by looking at R&d projects. Roadmapping bridges thy gap #GAPDMA
DerickWorkman: Roadmaps communicate and express the longterm vision and strategy of the company.
jbrett: Why roadmapping? challenges in technology evolution, market uncertainty, product portfolio selection, supply chain, risk assessment #GAPDMA
jbrett: Anybody who tells you roadmapping is a silver bullet is overselling (dr. Patrick) #GAPDMA
Jim_Holland: Is there a definitive difference between corporate strategy and product or company roadmaps.
ByronWorkman: Can you have a roadmap without knowing corporate strategy? Sure, but it may not be a roadmap to actualize strategy, but to failure.
ValWorkman: @Jim_Holland There are multiple roadmaps. The exec wants her strategic roadmap to guide product roadmaps
jbrett: We are differentiating between strategic and technical roadmaps fir this discussion #GAPDMA
Jim_Holland: Are there tools that you would recommend to manage and maintain roadmaps beyond PPT?
Bradley_Kravitz: You mention roadmapping for "3 years, 5 years, etc." Doesn't it make sense to have shorter roadmaps, e.g. 6 months - 2 years?
jbrett: Only about 30% of attendees are doing any roadmapping today. #GAPDMA
jbrett: Dr. Irene Patrick (Penn state) strategic roadmapping I achieve sustainable competitive advantage is the topic at #GAPDMA
DerickWorkman: @Jim_Holland Executive management will use a roadmap to express high level strategy and types of products that should be developed.
ByronWorkman: @Jim_Holland corporate strategies may not always and sometimes shouldn't be product specific. Your roadmap is one solution to strategy.
jbrett: Tech map let's me see whether to solve need with or without tech, reuse existing tech or make/buy/adapt tech. #GAPDMA
ValWorkman: Set a time horizon for strategic planning. Base dimensions or roadmaps; markets, product, technology, regulatory, competitor
jbrett: Roadmaps come in sets: Market, product and technology. #GAPDMA
jbrett: Roadmapping should represent your strengths, weaknesses and opportuniies. #GAPDMA
jbrett: Use these gap discoveries to rethink you solution and technology and resources #GAPDMA
jbrett: Roadmaps can show where gaps exist between your product and competitors and how impacts cascade. #GAPDMA
michaelrhopkin: As a product manager, how do you determine the length of time for which you establish a roadmap?
jbrett: Use roadmap to align tech and product with market requirements over time #GAPDMA
ValWorkman: @Bradley_Kravitz We mix up roadmaps with release plans
Jim_Holland: @DerickWorkman In many large companies, CxO could care less whats on the product feature roadmap as long as it drives $$$, etc.
DerickWorkman: @Bradley_Kravitz A product feature roadmap will typically have smaller time periods for the next year and then half yrs for y2 etc.
CathyLiggett: Link Roadmapping to your Portfolio: Without linking them, they are just static reports
ByronWorkman: Whats the difference between roadmap components and project plan? Answer isn't as important as having the discussion in your team.
ValWorkman: @kevnd Roadmaps in Excel helps tie performance metrics to roadmap milestones
Jim_Holland: @kevnd Thanks. Excel is good, but hard to manage when a real poirtfolio is there. I wonder if God used Excel in the creation
jbrett: Only monitor critical issues. Must provide a mechanism to report tipping points. #GAPDMA
ValWorkman: Business leaders set organic growth targets, how does PM play into these targets?
CathyLiggett: Roadmaps that are static –use info that is out of date (or relevant for a short time), not responsive to changing market conditions.
jbrett: Roadmaps should always be viewed as a work in process. #GAPDMA
jbrett: Boeing is roadmapping 30 years out. Yes. That's 30. #GAPDMA
DerickWorkman: Senior management plays the role of Product Line Architect. They use high level roadmap to communicate dev strategy http://bit.ly/inXyX
ByronWorkman: When discussing the granularity of your roadmap, ask yourself how actionable your team wants your roadmaps to be.
jbrett: Boeing starts with the market roadmap #GAPDMA
ValWorkman: Roadmapping integrates the milestones required for business development
CathyLiggett: The Roadmapping process is very serial in nature – little visibility amongst the strategic planning contributors
Jim_Holland: Slide 8 is busy, but tells the story in detail.
CathyLiggett: No standardized view of the environment in which they operate
ByronWorkman: Key point just made on the call. How are roadmaps intended to be used, what value is expected to get out of them?
jbrett: Roadmaps have huge value when you start "planning" for fast failure. See how market and product are impacted by tech. #GAPDMA
Jim_Holland: Great comment by most companies, "I don't get the roadmap" Without the process the journeys confusing.
CathyLiggett: Don't focus on a singular event at an arbitrary time during the course of the year just because it's tied to a budgetary cycle.
jbrett: When you have a point of uncertainty, launch 2 or 3 "probe" projects to fail fast and determine best path forward #GAPDMA
jbrett: RM allows us to reduce uncertainty and narrow that probability distribution, or increase potential payoff while decrease risk. #GAPDMA
Jim_Holland: "Roadmaps do not provide the big Ah Hah, it facilitates it"
jbrett: The payoff of any proposed project is a probability distribution, not a single value. #GAPDMA
ValWorkman: Clients fail when they think they will be given answers from Roadmaps. Not true, the roadmap is a tool, not the answer.
DerickWorkman: "Roadmaps link product and technologies" I believe you can take it further and create competency roadmaps as well. Alignment is key
ByronWorkman: How often can you say that your roadmap communicates product strategy as apposed to product features?
trevorrotzien : I like the point about choosing the right dimensions for the roadmap to reflect how your business works and what it wants to achieve.
ValWorkman: Roadmaps help communicate product platform strategies.
Jim_Holland: Creating roadmaps without valid market input/insight is a waste of time and effort.
CathyLiggett: Market Roadmap- VOC research, market studies, demographic profiles, regulatory forecasts, competitive intelligence, user feedback
ValWorkman: Roadmaps can be shared with proxy customers to help get buyin and collect VOC.
Jim_Holland: Roadmapping is about mapping to strategies.
jbrett: @StewartRogers Asunptuins is a new PM concept. It'll be on your next certification test. #GAPDMA
DerickWorkman: Using roadmaps to communicate product lifecycles to form a product line strategy. Had great discussion about this at Product Camp
ByronWorkman: Hit on cross-functional input in roadmaps... huge issue around change adoption. roadmaps at core are a plan of change
Jim_Holland: "Pushing or pulling" products to market can be solved my understanding markets, sensing the market and delivering based on problems.
CathyLiggett: Product Roadmap: Integrates demand “pull” and technology “push” to determine market launch plans
ValWorkman: I never thought about competitive information gathering activity milestones being integrated with roadmapping milestones
DerickWorkman: Roadmaps require cross-functional input. Not put into a product management silo
CathyLiggett: Product Roadmap: , technology/platform development, component development, & R&D investments – **should drive product portfolio plan
DerickWorkman: RT @ByronWorkman: hit on cross-functional input in roadmaps... huge issue around change adoption. roadmaps at core are a plan of change
CathyLiggett: Technology Roadmap: Strategic view of technology evolution developed by integrating information about the internal technology portfolio
Jim_Holland: Great point on "strategic champion" for process, communications and execution.
kevnd: @ValWorkman agreed, and excel also helps ensure that features are pramatically aligned against strategic objectives of the company
CathyLiggett: Technology Roadmaps: industry roadmaps, suppliers, technology transfer, and intellectual property trends.
jbrett: Roadmapping is an Organizing framework. Organizes external and internal factors #GAPDMA
trevorrotzien: Mass communication of roadmap: don't leave it as a file on a hard drive somewhere [We print posters!]
Jim_Holland: Hang it on the wall (roadmap) for everyone to see --- thump that chest and then go deliver what customers need.
ValWorkman: Roadmaps help determine when and where to invest
jbrett: To evaluate roadmaps, determine what triggers would cause underlying asunptuins to be wrong. #GAPDMA
CathyLiggett: Collaborative Roadmapping enables cross-functional teams to dynamically build, maintain and integrate any number of roadmaps
ValWorkman: RT @trevorrotzien: Mass communication of roadmap: don't leave it as a file on a hard drive somewhere [We print posters!]
Jim_Holland: "there are orgs that have departments creating roadmaps in silos" Stop it! Stop it now...
ValWorkman: @trevorrotzien I think the norm is to keep the roadmap in a closet, what if you don't deliver on the roadmap?
ByronWorkman: I like that they address incremental deployment of the purpose and use of a roadmap... they have actually addressed change before.
trevorrotzien: Like the idea of a roadmap as not just an output of the process, but as a dynamic tool facilitating the planning process.
jbrett: The real value of roadmapping isn't the resulting roadmap, it is the process. #GAPDMA
jbrett: A roadmap is an ariculatiin of what we know now. It doesn't have to be perfect. #GAPDMA
Jim_Holland: how to you get traction and repeatability in doing roadmaps?
DerickWorkman: interesting how they tied roadmaping to decision making and portfolio management! Multiple decisions made and communicated in a roadmap
trevorrotzien: RT @CathyLiggett: Roadmapping: A Collaborative Foresight Tool http://budurl.com/qjtx [Thanks Cathy!]
jbrett: Honeywell uses rdmap to drive financial strategy including merger and acquisition #GAPDMA
ValWorkman: Roadmapping maturity model illustrates a growth process for organizations
Bradley_Kravitz: How often would you recommend that roadmaps be communicated to staff?
Jim_Holland: @ValWorkman Agreed. Hey, where'd we file the ROADMAP? It needs to be tatooed on execs and PMs. visualize in your sleep.
ByronWorkman: seems like twitters have consensus on high accessablility of roadmaps. Some companies I've worked with like to hold it to their chest.
trevorrotzien: @ValWorkman True re: expectations. We've learned to represent uncertainty directly on the roadmap itself via an understood symbology.
CathyLiggett: Collaborative RM : visualize, communicate,optimize future product and technology directions, align them to overall business strategies
jbrett: Make decisions to create composite RM, then choose a path for operational RM, which become projects. #GAPDMA
ByronWorkman: accessablity of roadmap should be discussed when determining purpose, value, and use of roadmap within your company.
ValWorkman: DEAD ON RT @kevnd: excel also helps ensure that features are pragmatically aligned against strategic objectives of the company
jbrett: Roadmap lifecycle: Assessment (current state), long term (stretch goals)#GAPDMA
Jim_Holland: RT @Bradley_Kravitz: How often would you recommend that roadmaps be communicated to staff? @Jim_Holland I would recommend once a qtr.
trevorrotzien: @ValWorkman It was actually Dev that lobbied for explicit uncertainty, as they bore the brunt of not showing it.
ValWorkman: @trevorrotzien I guess this requires authenticity within the planning activities?
CathyLiggett: Collaborative roadmapping software solutions: http://budurl.com/pbst
Jim_Holland: WOW! Do they make paper that big anymore? Looks like an agile project gone wrong.
ValWorkman: Roadmaps can help coordinate strategic partnerships across the innovation value chain.
ValWorkman: Don't believe the man behind the curtain, its me.
CathyLiggett: @Jim_Holland many companies include review of Roadmaps as part of their Stage Gate Review meetings in their product lifestyle.
Jim_Holland: "The make or break it, go no go" is a driving force to a good roadmap
Jim_Holland: @CathyLiggett Great thought. I see roadmaps communicated often depending on the company. I've seen qrtly "all hands for all employees"
trevorrotzien: RT @ValWorkman Roadmaps can help coordinate strategic partnerships across the innovation value chain. [It's not just about releases]
ByronWorkman: @cathyliggett question about when to update roadmaps... good point on stage gate reviews, to prepare for them I've seen frantic updates
CathyLiggett: Product Roadmaps: Product Evolution to meet Targets, Solutions, Capabilities, Services,
CathyLiggett: Platform Roadmaps: Competency/Technology Development to ensure Offering readiness and Create/Maintain Technology leadership
jbrett: Tech map let's me see whether to solve need with or without tech, reuse existing tech or make/buy/adapt tech. #GAPDMA
DerickWorkman: @Jim_Holland Agreed. Strategic roadmap communicates how much revenue/growth the CxO wants out of new product development (not features)
CathyLiggett: Competency Roadmaps: Technology Projects to build technologies & competencies
Jim_Holland: linking research together (where a roadmap exists) to the commercial biz unit
qtask:What are you doing within your projects to increase transparency and accountability? http://is.gd/mU3k
ValWorkman: I wish there was more data in this case study
ByronWorkman: roadmaps and launch plans have overlap. some companies have more in roadmap to help get value out of this overlap.
Jim_Holland: @ValWorkman Let's ask, "is there more data that they are willing to share?"
ByronWorkman: the better the roadmap, more often the longer it takes and the more people needed. to get that state value and insights gained clearly
CathyLiggett: A Roadmap is a representation of critical events, needs, capabilities, projects and/or relationships at points in time
Jim_Holland: 9 Steps to Roadmapping. A nice starter list.
DerickWorkman: RT @CathyLiggett: Roadmap is a representation of critical events, needs, capabilities, projects and/or relationships at points in time
ByronWorkman: @valworkman great audio question on webinar. how do you determine entrance/exit criteria for increasing maturity of roadmap?
Bradley_Kravitz: Please visit http://community.featureplan.com/community/ for slides and recording of today's webinar Strategic Roadmapping
Jim_Holland: Nice session and thought promoting. Thanks for the invitation.
ByronWorkman: @valworkman metrics that measure value obtained from roadmap. You may want the value gained from a more mature roadmap
Bradley_Kravitz: Comment from attendee at the Strategic Roadmapping Webinar "We document uncertainty directly in the RoadMap"
CathyLiggett: Poor execution & visibility to Roadmaps & narrowly-focused plans lead to poor product investment decisions
ValWorkman: Roadmapping webinar ended
CathyLiggett: "27 percent of businesses develop product roadmaps, 2X as many top performing companies use roadmaps compared to poor performers."
AustinTweets: RT @ValWorkman:Why road mapping. Align strategic planning with product portfolio decisions to aligned projects
CathyLiggett: great Roadmapping webinar today, thank you Kalypso -- PMV keep them coming
trevorrotzien: RT @CathyLiggett: great Roadmapping webinar today, thank you Kalypso -- PMV keep them coming [Seconded & great tweets Cathy, precise]
ValWorkman: @AustinTweets Perhaps if your strategic planning includes some desired/targeted future.
ValWorkman: @AustinTweets A key to portfolio management is to be able to make choices with a bias towards strategy
DavidWLocke: The roadmap is not the hole, as in product as a hole. Communicate the hole.
Jim_Holland: @ValWorkmanA legitimate strategy tied to PPM. Winner, winner, chicken dinner!
DavidWLocke: Since the roadmap requires org changes and changes across the org, it reaches far beyond the product into org struct and cost struct
. ByronWorkman: @txcdub GOSPEL is my derivative of GOSPA http://budurl.com/765c which is a business planning and performance management methodology.
ValWorkman: @cindyalvarez Lighter specs (even in non-agile) encourage active collab & prob-solving.Do roadmaps restrict prob-solving?
cindyalvarez: @ValWorkman But of course PMs need to set a direction. Roadmaps that focus on strategy+vision, not a-then-b-then-c are adaptable
ValWorkman: @cindyalvarez I really liked the expose flexibility concept to roadmaping, plan for adaptability.

Past Webinar: Making Competitive Analysis Pay

Tue, 17 Feb 2009 16:17:52 -0500

Louis Columbus
Cincom Team Member

Making Competitive Analysis Pay: Ryma’s Feburary 25th Webinar at 12EST given by Louis Columbus. Concentrating on getting beyond the superficial data competitors share about themselves on their websites, blogs or social networking accounts, this seminar will provide insights into how to get to the truth about your competitors. Assessing their present and potential strategies and the broader implications of their strengths and weaknesses on their long-term ability to compete is also discussed. Internet-based sources and frameworks are also provided, in addition to ideas of how product management professionals can become experts in analyzing and knowing their competitors’ strongest and weakest points. There is a tendency of the smallest competitors to attempt to appear much bigger than they are through the use of websites, social networking and PR, and approaches to debunk these projections of size and strength are also discussed. Examples will be provided from the high tech and enterprise software industries. Use of the #pmv hashtag is encouraged for Twitter conversation. Follow Louis in Twitter @LouisColumbus

About the Presenter: Louis Columbus is a member of the Cincom Complex Manufacturing Business Solutions Team and a former Senior Analyst at AMR Research. Prior to joining Cincom, Louis was a Senior Analyst at AMR Research, focusing on guided selling, sales and product configuration, order management and service lifecycle management. Mr. Columbus has published fifteen books on a variety of technology areas including Microsoft operating systems, peripherals, the application service provider arena. Mr. Columbus is also currently a lecturer for graduate-level International Business and Marketing courses at Webster Loyola-Marymount University, contributing in this role for the past seven years. He's also taught graduate level courses at University of California, Irvine, and California State University Fullerton. Mr. Columbus focuses on global economic theory, balance of trade, international marketing strategies, global product introductions, and international expansion strategies including join ventures and subsidiary creation.

Past Webinar: Agile Product Management Series: Visioning (Part 2 of 4)

Wed, 04 Feb 2009 20:16:36 -0500

Si Alhir
The AgilePM CoP Captain

Webinar Summary:Ryma’s April 22th Webinar was presented by Sinan Si Alhir. Within this four-part series on Agile Product Management, this second webinar focused on visioning, which fosters orientation and direction for a product.

While visioning is conceptually simple, the techniques emphasize a particular mindset; and while many teams enact the techniques, they don't readily internalize the mindset, and thus don't experience the benefits.

This webinar explores creating compelling visions using agile techniques, including understanding market problems and solutions, stakeholders and users, market and user needs, product features, assumptions, dependencies, constraints, and other requirements.

This four part webinar series focuses on demystifying Agile Product Management. Follow-on webinars delve deeper into specific aspects of Agile Product Management to cover topics such as Roadmapping, and Requirements.

About the Presenter: Sinan Si Alhir has over two decades of experience in all aspects of business development, client management, and consulting services around technology products. With a proven performance record in aligning Business and Technology using industry- recognized and organization-tailored Lean, Agile, and other Best Practices, he focuses on transforming organizations and enterprises to actualize their potential and achieve an enduring competitive advantage. His clients have ranged from start-ups to the Fortune 500.

He is also a Certified Lean Six Sigma Master Black Belt (MBB), Certified Scrum Master (CSM), Certified Project Management Professional (PMP), IT Project Management Certified Professional (IT Project+), and e-Business Certified Professional (e-Biz+). He is the author of three books and two articles in the Encyclopedia of Software Engineering among other publications. And he commonly speaks at professional events.

Contact Si at salhir@gmail.com

Click here for Slide Deck

Recently a new AgilePM CoP (Community of Practice) has been created in LinkedIn. Within this group, there are many opportunities to contribute to this exciting field through providing leadership and defining new methods. #AgilePM is this community's hashtag on Twitter.

Please contribute any questions or comments to the comment section on this blog post.

rseres: Actually, i will proly ditch HubSpot and Join http://bit.ly/2TzMSW #PMV for Visioning - (since they both happen in the same date/time spot)1 day ago

ByronWorkman: http://budurl.com/uxhu Agile Product Management Series 2 of 4 : Visioning. Webinar tomorrow. I hear many will attend, and will tweet #PMV
1 day ago

lmckeogh: RT @ByronWorkman: http://budurl.com/uxhu Agile Product Management Series 2 of 4 : Visioning. Webinar tomorrow. #PMV about 20 hours ago

ValWorkman: #PMV #AgilePM Just posted a "1of3" comment on the discussion thread http://bit.ly/pQdEc on the User-Centered approach. Opposing opinion? about 6 hours ago
ValWorkman: @rhuffstedtler http://www.barcamp.org/ProductCampRTP Is the site where you can volunteer topics and general info - Twitter the event #PMVabout 6 hours ago
ValWorkman: @Velona webinar no 1 in the Agile series http://bit.ly/3SzW9 (expand) argued for combining these roles. Part 2 is today http://bit.ly/2TzMSW #PMV about 6 hours ago
ByronWorkman: #Agile #prodmgmt: #PMV is having an webinar on agile at 11am CT. Even if you don't listen to the webinar, I would love to hear your tweets
about 5 hours ago
ByronWorkman: @BrendaDentinger "...market problems and solutions, market and user needs..."- webinar descrip. You could bring up your points/Q in #pmvabout 3 hours ago
ValWorkman: Looks like twitter's performance is back up . Hope folks can join us noon ET in the conversation today about Agile Product Management #pmv
about 3 hours ago
ValWorkman: #PMV The #AgilePM CoP captain, Si will be presenting Agile PM -Visioning Part 2 of 4 http://bit.ly/2TzMSW today at noon ET
about 3 hours ago

stevenmilstein: RT @ValWorkman: Hope folks can join us noon ET in the conversation today about Agile Product Management #pmv
about 3 hours ago
stevenmilstein: RT @ValWorkman: #PMV The #AgilePM CoP captain, Si will be presenting Agile PM -Visioning Part 2 of 4 http://bit.ly/2TzMSWtoday at noon ET about 3 hours ago

veronicaw: @ValWorkman Is this for Agile Software Development? #PMV #AgilePM about 2 hours ago
ByronWorkman: listening to the first webinar from the Agile Product Mangement CoP- Si (presenter) is the CoP Captin #pmv spanabout 2 hours ago

ValWorkman: @veronicaw Yes, Todays webinar is Agile Software practices, and how they impact product management #pmv about 2 hours ago
ByronWorkman: "Visioning is the essence of leadership" "a pathetic person has sight but not vision" #pmv about 2 hours ago
ValWorkman: #PMV The agile manifesto is about values which impacts visioning about 2 hours ago
ByronWorkman: Manifesto for Agile Software Development, discussed in Agile webinar 1 of 4 #pmv about 2 hours ago
ValWorkman: #PMV The manifesto contributes to collaboration within the Innovation value chain about 2 hours ago
Jim_Holland: Agility is about collaboration #pmv about 2 hours ago
ValWorkman: #pmv Agility is about the competitiveness in the market place.
about 2 hours ago

Jim_Holland: Product Management is about facing and interacting with the market #pmv about 2 hours ago
ValWorkman: #PMV Must balance short term and long term objectives about 2 hours ago
ByronWorkman: Agility is about competitiveness... I like the focus on competitiveness. Does your agile process increase your competitiveness? #pmv about 2 hours ago
ValWorkman: #PMV OHhh that Scrum word. about 2 hours ago
Jim_Holland: #pmv Si is sharing a great image on Roles, Ceremonies and Artifacts. about 2 hours ago
Jim_Holland: Where are we going from a vision prespective? A key aspect of product management #pmv about 2 hours ago
ValWorkman: #pmv Product Owner and Agile Product Manager are the same person about 2 hours ago
ByronWorkman: When defining your vision of how you implement Agile, consider/diagram the roles involved. #pmv about 2 hours ago
Jim_Holland: The larger picture of Agile PM is defining the market and technology #pmv about 2 hours ago
ValWorkman: #PMV Agile Product Manager: Bridge market to technology about 2 hours ago
ByronWorkman: Agile Product Mangement tries to bridge the gap between your technology and your market #pmv about 2 hours ago
ValWorkman: #pmv There must be Market Research, must be Technology Research. What is the bridge? about 2 hours ago
Jim_Holland: Market and Technology research are two major components of Agile. PM should focus on the market #pmv about 2 hours ago

jwia: RT @Jim_Holland: Market and Technology research are two major components of Agile. PM should focus on the market #pmv about 2 hours ago
Jim_Holland: In an business, understanding and identifying the Distinctive Competence is critical. What's yours? #pmv more on DC http://bit.ly/JY2o2 about 2 hours ago
ByronWorkman: In addition to considering possible markets, possible technology, also look at your companies overall strategy, and core competencies #pmv about 2 hours ago
ValWorkman: #pmv Mapping problems to solutions depnds on PM type of stuff. Vision Requirements, Roadmaps, Business cases about 2 hours ago
Jim_Holland: Understanding the Opportunity is key, knowing the costs is critical #pmv about 2 hours ago
ByronWorkman: I get kickback sometimes from agile shops when I am talking about roadmaps, vision, strategy... #pmv about 2 hours ago
Jim_Holland: "Culture is the hear and soul of agility" #pmv about 2 hours ago
ValWorkman: #pmv Distinctive competencies must bring value to the market place. about 2 hours ago
ByronWorkman: ... you need to show how havinging a company vision/strategy does not limit your ability to be lead by customers/market, or does it? #pmv about 2 hours ago
ValWorkman: #PMV The Vision must take us beyond the current competencies about 2 hours ago
Jim_Holland: "A vision is anything that fosters a focus orientation or bearing"#pmv about 2 hours ago
Jim_Holland: RT @Jim_Holland: "Culture is the heart and soul of agility" #pmv about 2 hours ago

BradBechler: RT @ValWorkman: #PMV The Vision must take us beyond the current competencies about 2 hours ago
ValWorkman: #pmv Vision provides: Orientation, Focus on product direction, Unity on: problems, stakeholders & users, needs & features, Assumptions & dep about 2 hours ago
ByronWorkman: Who ownes the Vision in your agile team. Is it an individual, your team, your market, or the whole community? #pmv about 2 hours ago
ValWorkman: #pmv What is the correct scope of vision: Global, internal, external? about 2 hours ago
Jim_Holland: "Problems have to associate with the Market. It's a natural starting point." #pmv about 2 hours ago
Jim_Holland: Q1 What experience has Si engaged where Problem Statements work best? #pmv about 2 hours ago
ValWorkman: #pmv Vision: Problems Getting our arms around the problem, causes, benefits, solutions about 2 hours ago
Jim_Holland: Q2 What methods do you use for validating Market Evidence? #pmv about 2 hours ago
ValWorkman: #pmv Problem Statement is key to understanding drivers to solutions/benefits about 2 hours ago
Jim_Holland: Q3 How do Solution Statements differ from Problem Statements? #pmv about 2 hours ago
ValWorkman: #pmv Problem / Solution pairs are not always one to one related. This reduces the number of responses a PM has to react to. about 2 hours ago
ByronWorkman: @Jim_Holland Q2 You have to be able to record the relevant conversation pieces that occured during market evidence gathering. #pmv about 2 hours ago
Jim_Holland: When you you leave "needs" and really use market artifacts to substantiate the opportunity for the solution. #pmv about 2 hours ago
ValWorkman: #pmv Solution and Problem statements are decomposed into finer levels of detailabout 2 hours ago
Jim_Holland: RT @Jim_Holland: "Culture is the heart and soul of agility" #pmv about 2 hours ago
BradBechler: RT @ValWorkman: #PMV The Vision must take us beyond the current competencies about 2 hours ago
ValWorkman: #pmv Vision provides: Orientation, Focus on product direction, Unity on: problems, stakeholders & users, needs & features, Assumptions & dep about 2 hours ago
ByronWorkman: Who ownes the Vision in your agile team. Is it an individual, your team, your market, or the whole community? #pmv about 2 hours ago
ValWorkman: #pmv What is the correct scope of vision: Global, internal, external? about 2 hours ago
Jim_Holland: "Problems have to associate with the Market. It's a natural starting point." #pmv about 2 hours ago
Jim_Holland: Q1 What experience has Si engaged where Problem Statements work best? #pmv about 2 hours ago
ValWorkman: #pmv Vision: Problems Getting our arms around the problem, causes, benefits, solutions about 2 hours ago
Jim_Holland: Q2 What methods do you use for validating Market Evidence? #pmv about 2 hours ago
ValWorkman: #pmv Problem Statement is key to understanding drivers to solutions/benefits about 2 hours ago
Jim_Holland: Q3 How do Solution Statements differ from Problem Statements? #pmv about 2 hours ago
ValWorkman: #pmv Problem / Solution pairs are not always one to one related. This reduces the number of responses a PM has to react to.about 2 hours ago
ByronWorkman: @Jim_Holland Q2 You have to be able to record the relevant conversation pieces that occured during market evidence gathering. #pmv about 2 hours ago
Jim_Holland: When you you leave "needs" and really use market artifacts to substantiate the opportunity for the solution. #pmv about 2 hours ago
ValWorkman: #pmv Solution and Problem statements are decomposed into finer levels of detail about 2 hours ago
ValWorkman: #pmv Vision: Stakeholders have a interest in the product, but different than the user.about 2 hours ago
ValWorkman: #pmv Product Owner/Manager needs to understand needs of both stakeholders and users about 2 hours ago
ByronWorkman: Where are you gathering stakeholder feedback on problems and solutions. you will need it as evidence later. #pmv about 2 hours ago
ValWorkman: #pmv The PM needs to point of reference, not everywhere in the process about 2 hours ago
Jim_Holland: "Organizations need to discuss, understand and prioritize the use and roles of PMs and POs" #pmv about 2 hours ago
ByronWorkman: From our innovation discussions we know that innovation cant happen without bringing value to stakeholders. #pmv about 2 hours ago
Jim_Holland: Do you understand your users/customers? If not, will you understand an identified need? #pmv about 2 hours ago
Jim_Holland: RT @ByronWorkman: From our innovation discussions we know that innovation cant happen without bringing value to stakeholders. #pmv about 2 hours ago
ValWorkman: #pmv Features are product capabilities, must be a relation between needs and features about 2 hours ago
Jim_Holland: "Market intelligence (Sensing) is an essential component of the vision." This is not just research. #pmv about 2 hours ago
ValWorkman: #pmv An Epic is a large grain feature about 2 hours ago
ByronWorkman: You ever go to the doctor and get asked so whats going on? If I knew that I wouldn't be their. You are the Doctor, customer is patient #pmv about 2 hours ago
ValWorkman: #pmv Epics are decomposed into user stories about 2 hours ago
ValWorkman: #pmv Must prioritize needs and features or epics and user stories about 2 hours ago

gbarrow30305: @ValWorkman I would think that adopting this approach would remove the PM from the bottleneck and make the role less reactive #pmv about 2 hours ago
ValWorkman: #pmv The visioning aspect helps us understand where we're going about 2 hours ago
ByronWorkman: One test for the solidity of your vision as a product manager is your ability to orient others to it. #pmv about 2 hours ago
Jim_Holland: RT @ValWorkman:#pmv In Si's implementation, Prod Owner and the PM roles are the same. @Jim_Holland Correct. But different at each company. about 2 hours ago
Jim_Holland: "PM and Development work in continuum." #pmv @Jim_Holland Sounds like Back to the Future!about 2 hours ago
ValWorkman: #pmv managing products is about managing the business case, risk, roadmaps, collateral, and sales about 2 hours ago
Jim_Holland: Q4 In large organizations, you might have PMs, ProdMrktg, Marketing and POs. Could you discuss the alignment/roles? #pmv about 2 hours ago
ValWorkman: #pmv Whatever process is adopted @gbarrow30305 I agree PM must not be a bottleneck about 2 hours ago
ByronWorkman: To gain consensus on a vision you need to understand everyones assumptions. #pmv about 2 hours ago
ValWorkman: #pmv @gbarrow30305 I haven't seen how Si is going to do what you suggest, but that is the promise. By the end of his series, ...about 2 hours ago
ByronWorkman: @gbarrow30305 @valworkman, considering TOC, it is not as significant where the bottle neck is, as knowing where it is, and... #pmv about 2 hours ago
stevenmilstein: #pmv I like Si's point about Vision and having Product Manager/Owner co-located!about 2 hours ago
ValWorkman: #PMV @gbarrow30305 we should see how this process removes the bottleneck, and reduce firefighting.about 2 hours ago
Jim_Holland: @ValWorkman @gbarrow30305 Product Managers are not a replacement for Prd. Owners or Development. Many are confused. #pmv about 2 hours ago
gbarrow30305: shared understanding is key to creating this team synergy he talks about....this is a universal truth #pmv about 2 hours ago
ValWorkman: RT @piplzchoice: @ValWorkman could you expand on PM managing sales? #pmv [Good Point- Q]about 2 hours ago
ByronWorkman: @valworkman, @gbarrow30305 throttle the rest of the organization to that constraint. dont spend resources where it wont impact results #pmv about 2 hours ago

burlee: The more the development team pulls on product management, the more we do not have a shared vision between technology & the business #pmv about 2 hours ago
ValWorkman: #pmv @Jim_Holland in Si's implementation the product owner and the product manager roles are the same.about 2 hours ago
Jim_Holland: Prioritization is key in the visions delivery #pmv about 2 hours ago
gbarrow30305: shared understanding should reduce PM bottleneck #pmv about 2 hours ago
ByronWorkman: Next webinar is on Agile Roadmaping. #pmv about 2 hours ago gbarrow30305: RT @ByronWorkman: One test for the solidity of your vision as a product manager is your ability to orient others to it. #pmv about 2 hours ago
gbarrow30305: Shared understanding: if you are asking entire team to embrace, how complex or elaborate should the understanding be? #pmv about 1 hour ago

rotkapchen: Adding to @gbarrow30305: Shared understanding...what are best ways to facilitate by most natural (integrated w/work) means? #pmv about 1 hour ago
gbarrow30305: Needs are typically customer needs. You have expanded the needs def to include several other dimensions Why is that? #pmv about 1 hour ago
ByronWorkman: Webinar is over. Thanks Si for the great material on Agile Product Management, and fellow tweeters for conversation. #pmv about 1 hour ago
ValWorkman: RT @bseitz: @ValWorkman PM's are often a needed bottleneck, as they are suppose to view Product as a holistic business opp #PMV about 1 hour ago
ValWorkman: RT @olegshilovitsky: @ValWorkman what is point of reference for PLM in your view? PLM need to play role in process definition...#pmv about 1 hour ago
ValWorkman: #pmv #AgilePM @olegshilovitsky The impact to PLM by Agile is a great discussion for http://bit.ly/kOEDV I will post. about 1 hour ago