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by new Blogger, Bob Schmonsees.
I have lots of people ask me the difference between a Value Map and the templates & conversation support forms that are part of every solution centric messaging or selling methodology. My answer is as follows:
I really like Adam's post, The Party of Four. His premise is that there are 4 building blocks you need for your product.
John Milburn, Instructor, Pragmatic Marketing - How do we develop a market driven product plan? How do we establish corporate strategic alignment? One of the necessary first steps is to assess where your current product portfolio is positioned.
Adele Revella, Instructor, Pragmatic Marketing - Are your sales people too dependent on you? Many product managers struggle with this problem, especially when it's time to launch new products or technologies.
Steve Johnson, VP Pragmatic Marketing - Product management is often ill-defined and misunderstood in typical technology companies. Yet the role can be one that propels the company to the next level of performance.
Blog Archives: Product Management News and Commentary, Webinar Archive and Transcripts
