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Jobs Galore!
The PM Jobs list is only two weeks old and already has over 800 members and 115 job postings.
Go to http://finance.groups.yahoo.com/group/pm_jobs/
Death by a Thousand Cuts
Have you ever noticed how it’s the little things about any product, service or offering that really get up your nose over time? It seems to me that we are willing to forgive really glaring gaps in software functionality but...
Solutions Need to be Differentiated Too!
by new Blogger, Bob Schmonsees.
I am always surprised that the concept of differentiation somehow seems to get lost in the messaging strategy when Product Marketing starts supporting the “solution sale”. Product comparisons and differentiation are the key ingredients of the product sales message, but when companies transition from products to solutions, the message seems to change from one of differentiation to one of solving the customer’s problems and it really needs to be both.
Is your problem What or How?
by new Blogger, Bob Schmonsees.
I have lots of people ask me the difference between a Value Map and the templates & conversation support forms that are part of every solution centric messaging or selling methodology. My answer is as follows:
Multi-Threaded VS Single Threaded Messages
by new Blogger, Bob Schmonsees.
Developing product centric messaging has traditionally been done through a simple single threaded model where value and differentiation are communicated from the inside-out or product perspective like this:.
Value Mapping
A resource for the marketing side of you... Value Mapping (http://www.valuemapping.net/website/). From their site, Value Mapping is the best practice of systematically re-defining a company's value and differentiation from the customer's perspective.
Roadmap Chaos
Annual Product Management and Marketing Survey
For those of you not reading the Pragmatic Marketing blog, or their magazine or their newsletter... here is a link to their annual survey. Help them collect role, responsibility and salary information for your community of product management professionals.
Your Product Framework
I really like Adam's post, The Party of Four. His premise is that there are 4 building blocks you need for your product.
Past Webinar -The Fine Art of Persuasion with David Lynch
David M Lynch, VP world wide Marketing, Apani Networks - Marketing is all about getting people's attention and then influencing their behavior. To do this, the more today's marketers understand about how people process and make decisions, the better.
Past Webinar - Making Your Webinars More Effective with Ken Molay
Ken Molay, President, Webinar Success, takes you through specific steps necessary to create, present, and benefit from online web seminars. You will learn the six-step webinar lifecycle, with detailed tasks to accomplish in each stage. Learn what questions you need to ask
Innovation Games by Luke Hohmann
Some of you may remember the past webinar by Luke (click here for the archive). Luke is the founder of Enthiosys and the author of "Journey of the Software Professional: A Sociology of Software Development", "Beyond Software Architecture: Creating...
Past Webinar - Five Marketing Mistakes Every Manager Makes (and How to Avoid Them) with Kevin Epstein
Kevin Epstein, VP Marketing, Scalent Systems and Author of Marketing Made Easy - Every marketer makes mistakes. As a manager with a limited budget and resources, and only a few chances to make your product a success, the goal is simply to avoid making too many.
Past Webinar - Technology assessment - Foundation for product strategy with John Milburn
John Milburn, Instructor, Pragmatic Marketing - How do we develop a market driven product plan? How do we establish corporate strategic alignment? One of the necessary first steps is to assess where your current product portfolio is positioned.
Solution Selling
The other evening, I spent countless hours walking around the local car lots looking for my next vehicle. It reminded me of old zombie movies, seeing these strange characters fumbling through the endless rows of shiny new automobiles, clearly confused...
3Cs of Positioning - Part IV The Customer by Lawson Abinanti
Here is the fourth of 5 entries about the Three Cs of Successful Positioning from Lawson Abinanti... Enjoy! Click here for the third entry. What's keeping your customer up at night? Know thy customers - and their problems. There is...
The World's Shortest Marketing Plan
Guy Kawasaki (or someone for him) has uncovered a great tool here for your marketing team, the world's shortest marketing plan. I am interested in your comments. I like it... short, succinct documents are always better. Enjoy!...
Out marketing the competition, a tale of two gorillas
Symantec CEO, John Thompson, recently completed an interview with IDG. The interview details can be found on Yahoo. I had the pleasure of working at Symantec for over 6 years, almost 4 of which under John Thompson's rule. I have...
3Cs of Positioning - Part II - The Channel by Lawson Abinanti
Here is the second of 5 entries about the Three Cs of Successful Positioning from Lawson Abinanti... Enjoy!
The Three Cs of Successful Positioning by Lawson Abinanti
Here is the first of 5 entries from Lawson Abinanti... Enjoy! Effective positioning of B2B software products is written in the key of C. Actually, three C's. Because positioning requires a thorough understanding of your Customers, your Competition and your...
Product Positioning
User Experience 101 for Marketers
User Experience 101: How marketers can increase their online conversion rates, customer satisfaction and minimize their Web development costs!
Read this article, User Experience 101 for Marketers: What is it? Why Care? And How to Create a Great Online Experience written by Kevin Mireles, a product manager with 9-years of experience, who recently launched the Website www.FindKevinAJob.com which features his resumes, case studies, articles and a $200 prize for whomever helps him find his next position.
Past Webinar - Building Product Demos that Deliver Results with JC Stites
JC Stites, CEO and Gary Marchal, VP Sales of Autodemo - As a product marketing manager, you work with IT, Finance and various other departments to piece together every detail of your product, keeping production, promotion and profits moving in a forward direction.
Interesting Product Management Related Articles
I complain that I don't read enough books but I can barely keep up with my Blog reading. If it wasn't for an airplane ride every few weeks, I'd never get through any of them. Now that I have spent a good while reading them, I will offer a few of my favourite posts from the last couple weeks.
Past Webinar - Gaining Competitive Advantage through Better User Experience with Bernhard Kappe
Bernhard Kappe, CEO, Pathfinder Associates In the race to add features more quickly than their competitors, many vendors are leaving their customers behind. From a customer perspective, applications are getting
The Art of Writing
So much of your time is spent writing (emails, requirements, etc). How clear are your documents? How succinct are your emails? Of all the places, the Inside Firefox blog, I found a great, short post about writing for busy people. Check it out! If not, here is his suggestion
At the very least, it'd be very helpful if folk would structure their thoughts into: "Problem" and "Proposed Solution".
Technorati Tags: product management, product marketing
Dilbert Does Product Management
I have seen a few of these floating around but this one was particularly clever.
Yes, I am one of the few who still read Mark Jen's blog, but he is a Product Manager so that counts for something.
Technorati Tags: product management, product marketing
Another "Fun" Post
As an extension to Adam's post "Specification Packages", Harry Nieboer discusses here the structure of a product positioning statement that can be found in the Vision document.
Technorati Tags: product management, product marketing
The Easiest Job in The World
A friend of mine said to me the other day that the easiest job in the world must be product manager for a company that makes razors.
Corporate Hubris
Marty Cagan, Founder, Silicon Valley Product Group Hubris: The false pride that comes before the fall (Wikipedia) - I probably get more questions from product people about Google than any other company. With their astounding success, it seems everyone wants to emulate them.
Regular readers of my blog and newsletter know that I'm one of Google's biggest fans. Beyond their excellent search, I think their AdWords and AdSense products are truly exceptional, and they have more than their fair share of outstanding engineers.
Specifications and More Specifications
Adam at Write that Down has an interesting and detailed post about how he builds his specifications. What I love about this is his definition of a feature:
"My thought is a feature is simply a container for requirements. Those requirements are what make the feature usable, whether they are functional or non-functional."
Technorati Tags: product management, product marketing
How to Eat an Elephant
Recently my five-year-old daughter came to me distressed by the Herculean task that stood before her - a page of pre-school arithmetic. When I saw how daunted she was by the job at hand I remembered something my dad told me when I was small - there is only one way to eat an elephant: one bite at a time...
friendly competition
A short post by Roger Cauvin about the need for competition. Competition drives the need for a high quality product, a strong brand and clear positioning....
wiki and firefox
I am not even sure how I existed before without it... I was on vacation last week and while relaxing under a palm tree, it suddenly occured to me that I knew very little about coconuts. That evening, I pop...
Becoming market driven.. a trend
Interesting post on the InformationWeek Industries blog written by Marianne Kolbasuk McGee. IBM conducted a survey with 765 CEOs and business leaders of small, midsized, and large companies. [link]
The output of this survey indicates that innovation is the driving force behind the CEOs expected growth. Given that product management is typically challenged with product innovation, your challenge will be to figure out where this will come from. The study found that 76% of CEOs ranked business partner and customer collaboration as top sources for new ideas. Internal R&D, which ranked eighth as a source for new ideas, was cited by only 14% of CEOs.
Who can argue with that?
Enjoy!
Marketing Evolution
Do you feel as I do that the world of marketing is changing?
The goal remains the same, to generate leads. But now the consumers are smarter. You are not going to sell me the product, I am going to sell myself.
What is a requirement?
There is an interesting discussion going on here. Roger provides the IEEE definitions of what a requirement is and also provides a related link to a fairly spirited debate on a related topic. Interesting question isn't it - what is...
Use Cases vs User Scenarios
Finally, documented clarity around the difference between use cases and user scenarios. Let me summarize the difference. A use case is a step-by-step account of system behaviour associated with one or more actors. A user scenario is concrete description of...
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