Your Product Framework
I really like Adam's post, The Party of Four. His premise is that there are 4 building blocks you need for your product.
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Innovation Games by Luke Hohmann
Some of you may remember the past webinar by Luke (click here for the archive). Luke is the founder of Enthiosys and the author of "Journey of the Software Professional: A Sociology of Software Development", "Beyond Software Architecture: Creating...
Past Webinar - Five Marketing Mistakes Every Manager Makes (and How to Avoid Them) with Kevin Epstein
Kevin Epstein, VP Marketing, Scalent Systems and Author of Marketing Made Easy - Every marketer makes mistakes. As a manager with a limited budget and resources, and only a few chances to make your product a success, the goal is simply to avoid making too many.
Past Webinar - Building Product Demos that Deliver Results with JC Stites
JC Stites, CEO and Gary Marchal, VP Sales of Autodemo - As a product marketing manager, you work with IT, Finance and various other departments to piece together every detail of your product, keeping production, promotion and profits moving in a forward direction.
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