Using Internet Behavior to Develop Product Marketing
You can learn what trends drive Internet use, as well as get a good idea of what will be most effective with your target market.
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Strategy Archives
Developing a PM Process Roadmap
When creating your PM process roadmap, you need to make sure that things are ordered logically, and that the roadmap is clear to all team members.
Using roadmaps to communicate strategy
A roadmap is often thought of as a timeline of releases and what features will be rolled out during each release. It tells me what new features we're going to add to my product in the next release or in...
Are You Ready to Meet Challenges?
But whether we are heading for, in the midst of, or even on track to avoid, a recession, it is important to be prepared to meet challenges.
New eBook - The Strategic Role of Product Management
Steve Johnson from Pragmatic Marketing, has released a free eBook on the Strategic Role of Product Management. It is focused on how a market-driven focus leads companies to build products people want to buy. This is a wonderful free resource...
Innovation Essential to Product Management
Question not only what is happening, but also why it is happening.
A tale of two monkeys..
On a recent business trip to the UK, I took the opportunity to go to Croatia and visit some family. I came across an interesting story relating to some of the country’s problems in transitioning to a democracy. In the...
Balanced Scorecards: Executing on Strategy
I am thinking of writing a whitepaper on balanced scorecards. Here is my draft abstract. Is this something that you would be interested in reading? Any other content directions you think I should take instead? "For product management to become...
What visibility does a VP of Product Management want?
Last week I was discussing this with a few product managers and their VP. They asked me what I thought, and I said it all depends on the goals and strategies that are top priority. If your main goal is...
How can I excute on my product strategy?
I'm sure many of us have sat through 2-3 day strategy planning sessions where corporate tells us what their strategy is moving forward. We then go back and create our own product strategies to try to achieve the corporate goals....
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