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Archive of Product Management Webinars

Past Webinar : Need Innovation? Then “Creative” is the Wrong Word! You Need to be Ideative! with Robert Siegel

Robert Siegel

Robert Siegel
Senior Product Manager
EarthLink

Are you Creative? Most people; highly talented, successful people, respond, "NO!" Yet ideas are your future. Do you want to develop Ideas for: Products, Services or Solutions? Then Creative is the wrong word! You need to be Ideative, the ability to: Proactively, Regularly, Successfully produce unique and valuable Ideas for products, services, and solutions. Ideative people collect learning, travels, education, parenting, business, social experiences; • Combine these “building blocks” in unique configurations. • Work intensely to reshape their blocks and add new blocks.

Posted by Glenn Imperial on June 25, 2008 12:00 PM

Past Webinar : A Practical Approach to Market Insight: Voice of the Customer with Lynne VanArsdale

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Lynne VanArsdale

Lynne VanArsdale
Manager, Market Development
Seagate

Innovation involves new thinking to realize new value from the customer's point of view. Voice of the Customer (VoC) techniques enable innovation teams to see opportunities for new value. This session presents a practical overview of VoC and offers a simple approach that has yielded great results for Seagate.

Posted by Glenn Imperial on June 18, 2008 12:00 PM

Past Webinar : Maximizing Value with Agile Release Planning with James Shore

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James Shore

James Shore
Consultant, Author and Speaker
jamesshore.com

You're agile... great! Now what? Join noted agilist James Shore for an in-depth discussion of when, why, and how to use agile release planning to improve the economic success of your project. Learn how agile release planning can turn a losing project into a winner mid-stream. James describes five specific ways to use agile release planning on your project.

Posted by Glenn Imperial on June 11, 2008 12:00 PM

Past Webinar : Marketing in an Agile World with Jim Holland

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Jim Holland

Jim Holland
Vice President, Services
Ryma Technology Solutions

Agile development methods – need we say more? As product management and market management recognize development is adopting an agile approach with executive endorsement and corporate visibility riding on its success, how does agile impact product marketing? While you’re figuring out the next iteration, engaged in the next sprint, or wondering if you need to be at the daily stand up, are you considering changes in your program strategy and launch? This webinar will discuss agile developments influence on marketing, and introduce new principles and best practices for marketing in an agile world.

Posted by Glenn Imperial on June 4, 2008 12:00 PM

Past Webinar : Discover New Ways to Differentiate and Market Software in a Competitive, Constantly Changing Marketplace with Jeremy Soref

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Jeremy Soref

Jeremy Soref
Senior Product Manager, Software DRM
Aladdin Knowledge Systems

Jeremy Soref will illustrate through actual use cases, how publishers are trending toward the use of innovative software copy protection and licensing schemes to minimize disruptions to development and business processes and actually enable revenue growth and increased margins. He will touch on how role-based tools and processes allow your entire organization to focus on their core competencies and allow you to manage and market your software more effectively.

Posted by Glenn Imperial on May 28, 2008 12:00 PM

Past Webinar - Five Steps from Local to Global with David Ruane

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David Ruane

David Ruane
Director of WW Engineering
Tek Translation International

When it comes to taking a business from the global market, why do some companies thrive while others falter? Great products are just part of the picture. To compete in the global economy, language and communication channels are key to presenting and selling products and services globally. Feeling challenged? The steps presented in this webcast will provide the foundation for improving the baseline localization and translation process. It will not only help address the growing demands of the global economy, but they will also give your company a healthy dose of due diligence, tighter control and better performance — all of which will contribute to improving your business and business processes.

Posted by Glenn Imperial on May 21, 2008 12:00 PM

Past Webinar : How SaaS is Setting ‘Sale’: elected Highlights from Softletter’s 2008 SaaS Report with Rick Chapman

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Rick Chapman

Rick Chapman
Managing Editor
Softletter
Merrill R. (Rick) Chapman, Managing Editor of Softletter (www.softletter.com) will discuss key highlights and excerpts from Softletter's recently released SaaS Report. The Softletter 2008 SaaS Report, released in March 2008, contains the results and analysis of Softletter's recent and comprehensive SaaS surveys. The presentation will analyze why software companies are transitioning to SaaS, current trends in sales compensation, international sales, the impact of SaaS on sales of maintenance and professional services, SaaS and Open Source, effective marketing programs, and much more.

Posted by Glenn Imperial on May 14, 2008 12:00 PM | 2 Comments

Past Webinar : Grocers and Chefs: Service-Model Thinking for Product-Model Folks with Rich Mironov

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Rich Mironov

Rich Mironov
Chief Marketing Officer
Enthiosys
As most new software development moves from licensed software to online Software-as-a-Service, product managers need to conceive of their offerings in completely new ways. Especially for "product" product managers, service models change our basic assumptions about how we build, release, market and support our products.

Posted by Glenn Imperial on May 7, 2008 12:00 PM

Past Webinar : Driving Visibility into Product Requirements Management with Mike Cottmeyer

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Mike Cottmeyer

Mike Cottmeyer
Product Expert
VersionOne
Once requirements are given to developers, a critical issue Product Managers have is monitoring each requirement’s status. Now, imagine having easy access any time to the status of all requirements including whether they will be completed for the next release.

Posted by Glenn Imperial on April 30, 2008 12:00 PM

Past Webinar - How to Build a Compelling Product Roadmap with Brian Lawley

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Brian Lawley

Brian Lawley
President
Silicon Valley Product Management Association (SVPMA).

Product Roadmaps can mean the difference between success and failure when delivering and marketing software products. They can be one of the most effective tools in a Product Management professional's arsenal. Done correctly they can help win and keep large customers and partners, and can guide the engineering and strategic planning efforts of a company. Unfortunately most Product Roadmaps are created "On The Fly" and under pressure when sales or the company management makes a last-minute request. As a result they don't have the impact they should.

Posted by Glenn Imperial on April 23, 2008 12:00 PM

Past Webinar - User Stories 101, with Sinan Si Alhir

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Sinan Si Alhir

Sinan Si Alhir
Practicioner, Project Management Professional (PMP), Certified Scrum Master (CSM), IT Project +, e-Biz+

User stories are conceptually simple and involve a few guidelines, but the technique emphasizes a particular mindset around requirements. Many teams and organizations enact the mechanics of the technique, but don’t readily internalize the mindset, and thus don’t experience the benefits of using user stories.

Posted by Suzannah Baum on April 16, 2008 9:57 AM

Past Webinar - The Tools You Use, The People You Persuade with Tom Grant

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Thoman Grant

Tom Grant
Senior Analyst
Forrester Research

To communicate with a variety of audiences, PM’s need carefully-selected and finely-crafted tools. Information flows into the PM group—but how do you capture it? Release proposals, feature requirements, product information, competitive analyses, and other information flow out of the PM group—but how do you best reach your audiences? To make this challenge even more interesting, every company handles product management differently, so you have to tailor both your medium and message to fit your organization.

Posted by Glenn Imperial on April 9, 2008 12:00 PM | 2 Comments

Past Webinar - Lead on Purpose - Applying leadership principles to product management with Michael R. Hopkin

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Michael R. Hopkin

Michael R. Hopkin
Director, Product Management
Alianza

When they hear the word “leader,” most people picture someone who has some degree of management or supervisory responsibility for a group of people; they typically direct the individuals’ day-to-day work and have some control over the compensation individuals receive.

Posted by Glenn Imperial on April 2, 2008 12:00 PM | 2 Comments

Past Webinar - Integrated Product Management with Larry Boldt

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Larry Boldt

Larry Boldt
Product Marketing Director
Ryma Technology Solutions.

In today’s economy where innovation is the key to growth and competitiveness, more than ever the need for an integrated approach to Product Management is essential. Whether you are building hardware, software or products that consist of both, Product Management is all about optimization.

Posted by Glenn Imperial on March 25, 2008 12:00 PM | 2 Comments

Past Webinar - Product Management vs. Product Marketing with Marty Cagan

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Marty Cagan

Marty Cagan
Founder
Silicon Valley Product Group

Due to technical difficulties, only part of the Product Management vs. Product Marketing webinar presentation by Marty Cagan is currently available for download. For more information on the presentation, you can visit: http://www.svpg.com/blog/files/product-management-vs-marketing.html. Please check back for an updated version of the presentation for download. If you would like a copy of the presentation in PowerPoint form or if you have further questions about the presentation please contact Chelsea Woodhead at woodheadc@rymatech.com

More often than not, high-tech companies confuse product marketing and product management. In this webinar, Marty will clearly and concisely define these roles and discuss the problems that occur when you either have one person covering both product management and product marketing roles, or when the true product management responsibilities are not adequately staffed.

Posted by Suzannah Baum on March 19, 2008 11:17 AM | 4 Comments

Past Webinar - Six Sigma Business Scorecards: Executing on Strategy with Derick Workman

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Requirements Management Software Podcast

Derick Workman

Derick Workman
Product Manager, Professional Services Group (PSG)
Ryma Technology Solutions

For C-Level, executives, and directors working in marketing, development, engineering, operations, and quality who are dissatisfied with the levels of execution of corporate strategy. This webinar addresses the methods of Six Sigma Business Scorecarding that provide the ability to align product management activities and monitor execution of corporate strategy.

Posted by Glenn Imperial on March 12, 2008 12:00 PM

Past Webinar : 1.2.3 – Launch. 3 Easy Steps to Can’t Miss Product Launches with Dan Naden

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Dan Naden

Dan Naden
Product Manager
Builder Homesite

Building and readying a product is certainly challenging. The months of planning, scoping and developing often takes enormous time, money, and resources. Many companies stumble, however, with bringing a product to market. All the intensive work on a product can be wasted if an effective go-to-market plan is not executed.

Posted by Glenn Imperial on March 5, 2008 12:00 PM | 1 Comment

Past Webinar - Aligning Business Models and Technology Architectures with Luke Hohmann

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Luke Hohmann

Luke Hohmann
Founder and CEO
Enthiosys

You're a software product manager because you love creating great products, not just for the fame and fortune. But you're not going to stay a PM for long if your product doesn't make money!

Posted by Glenn Imperial on February 27, 2008 12:00 PM

Past Webinar - How to Accelerate Your Product Management Career with Brian Lawley

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Brian Lawley

Brian Lawley, President, Silicon Valley Product Management Association (SVPMA).
Looking to move your career forward and get a promotion or a great new job offer? In this webinar you’ll learn tried and true methods, tips and strategies for advancing your Product Management career. From finding a mentor to working more efficiently to learning how to manage your boss more effectively, this presentation will give you the knowledge and insight to get on the fast track.

Posted by Suzannah Baum on February 20, 2008 2:27 PM

Past Webinar - Can You Outsource Product Management? with Alyssa Dver

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Alyssa Dver

Alyssa Dver, CPM, CPPM, CEO of Wander Wear Inc., founder of Type @ Consulting.
It seems preposterous to outsource a strategic function like Product Management. The job requires a tremendous amount of intimate and often proprietary knowledge about the company, its customers, partners, and everyone's future plans. A product without a full time product manager is like a ship without a captain. So the idea of outsourcing this job seems not only to be a bad idea, but it's probably close to impossible. Right?

Posted by Suzannah Baum on February 15, 2008 11:59 AM

Past Webinar - Scrum 101, with Sinan Si Alhir

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Sinan Si Alhir

Sinan Si Alhir, Practicioner, Project Management Professional (PMP), Certified Scrum Master (CSM), IT Project +, e-Biz+
Scrum is a process framework that enables lean, agile, and competitive approaches to product management and development. While Scrum is conceptually simple and involves only a few roles, artifacts, and ceremonies, its practices demand discipline and its implementation causes a paradigm shift in product management and development.

Posted by Suzannah Baum on February 6, 2008 2:05 PM

Past Webinar - Leading from the Middle, with Linda Merrick and Mara Krieps

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Mara Krieps

Linda Merrick

Linda Merrick and Mara Krieps, Instructors and advisors for the University of Washington Certificate Program in Software Product Management.
As a Product Manager, you probably don’t manage budgets or people, yet you definitely are accountable for the ultimate success or failure of your product. This makes your role one of the most challenging in your company. Without the official authority, how can you get things done , and make your product successful?

Posted by Suzannah Baum on January 30, 2008 3:56 PM

Past Webinar - How Good is Good? Quality Levels and the Cost of Perfection with Peter Hodgkins

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Peter Hodgkins

Peter Hodgkins, Roadmapping Practice Manager, Enthiosys
The general premise of Agile development is that code leaves the organization perfect and always ready for customer use. In part, this is based on more modular development and techniques such as test-driven development (TDD). But is bug-free software practical, and what trade-offs does it imply? Product Managers know that absolute standards and mandates often lead to less-than-ideal results in the real world.

Posted by Glenn Imperial on January 23, 2008 12:00 PM | 1 Comment