Jeff Lash
Product Manager
Sendouts
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Effective product management is more than just visiting customers and writing requirements. Good product managers posses certain traits that allow them to excel in their roles. While it may seem that some people are just born with these abilities, most have them in some degree and just need to learn how to express them effectively. This presentation will cover ten important traits that good product managers possess and offer specific suggestions on how to emphasize your natural traits while addressing those that do not come as naturally.

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Sinan Si Alhir
Practicioner, Project Management Professional (PMP), Certified Scrum Master (CSM), IT Project +, e-Biz+
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Scrum is a team-based process framework that enables lean, agile, and competitive approaches to product management and development ("Scrum 101 ", http://community.featureplan.com/community/). Scaling Scrum to the enterprise involves applying the core concepts of Scrum to various organizational units (marketing, sales, support, product and project management, and development) and integrating these organizational units so that “requirements” and “work” flow throughout the “veins” of the organization to ultimately deliver value. Many organizations implement Scrum focusing on teams only, but don’t readily consider the enterprise, and thus don’t maximize their return on adoption. This session is an introduction to how an organization can be more effective when using Scrum; how to scale Scrum to the enterprise for maximum return.

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Marty Cagan
Founder
Silicon Valley Product Group

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In my earlier webinar I defined the role of the product manager, and explained how essential the role is to product creation, and why it is very different from, but often confused with, the role of product marketing. In this sequel webinar, I will discuss the main ideas of my newly released book, “Inspired: How To Create Products Customers Love,” which describes the processes and techniques of discovering great products. I will argue that this is the fundamental responsibility of the product manager, and that it is your job to identify a product that is valuable, usable and feasible. I will explain the key points in how to go about doing this.

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Peter Cohan
Principal
The Second Derivative
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Learn how make your new offering “easy to buy, easy to sell” and engage the hearts and minds of the sales team – to help you achieve your product launch objectives and your sales organization to make their numbers.

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